Front-line submissions | Henan Xiao Gongjian: The beginning is a decisive battle, and the start is a sprint

XIAO Gongjian,Manager of Zhoukou and Xinyang Region of Henan Sany Machinery Co., Ltd., Director of Electrification Marketing. He graduated from Hunan University of Finance and Economics in 2010, joined the company in August of the same year, and has been in the company for 12 years. The cumulative sales of the company exceeded 600 million, and in 2012 and 2018, it won the national marketing elite of the pump circuit division, and was awarded the sales champion of Henan Sany Machinery Co., Ltd. for many years.

Xiao Gongjian was the president of the student union when he was in college, and he often organized school activities and actively participated in work-study programs, at which time his marketing and organizational skills were already beginning to appear. It's hard to hide a person with goals and passion, especially when he comes across the right stage.

His parents, like all parents of that era, wanted him to be a civil servant, stable and secure, and the passion of his youth made him unwilling to live an ordinary life, and he insisted on choosing his dream of college - to enter Sany Heavy Industry.On August 8, 2010, Xiao Gongjian set off from Changsha and arrived in Zhoukou, Henan Province on the 9th to start his trip to Trinity.

In 2010, there were less than 10 mixing plants in Zhoukou, and the market was almost blank, and the development space seemed to be very large, but in fact, it was like ants gnawing bread with nowhere to start and difficult step by step. There were no customers and no cars, so Xiao Gongjian followed his master Liu Xingang to take the shuttle bus to various counties at 6 o'clock every morning to run the construction site and the housing and urban-rural development bureau units.In this way, day after day, Xiao Gongjian ran all over the corners of Zhoukou Dacheng Town. Finally, in 2011, the second year he arrived in Zhoukou, the market improved, he sold 1 set of mixing plants and 3 pump trucks in the first half of the year, and the sales volume reached 40 million at the end of the year, and he also had his own car with the support of the company.

Now, there are about 260 mixing plants in Zhoukou, Xiao Gongjian ran 170,000 kilometers in a year, an average of more than 10,000 kilometers a month, and maintenance twice a month.

Since the beginning of the business, he has been adhering to the marketing concept of creating value for customers, and in the years of growing up with customers, Zhoukou Jiaxin, a companion who is also a customer and a friend, has always been a companion throughout his struggle, giving him great support.Zhou Kou Jiaxin was in the early stage of entrepreneurship, and Xiao Gongjian would use his professional knowledge to help customers plan layouts, analyze the market, participate in actual operations, and solve problems together. Now Zhoukou Jiaxin is one of the top three mixing plant customers in Zhoukou, with 3 mixing plants, 2 pump trucks and 47 setsMixer trucks, 1 on-board pump, is steadily advancing to the first in the industry.

There are many, many such stories, Xiao Gongjian said that along the way, he is especially grateful for the trust of customers and friends, and also thanks to the opportunity and confidence given by the platform of Sany, he has gained wealth and career, as well as friendship and love. Although he was confused and struggling, he never stopped trying, because he always believed that he was doing the right thing and using the right method.

12 years have passed, but the best time is always now, every step of walking on thin ice, Xiao Gongjian is extremely determined. He said that as a Sany person, we must have dreams, have a strong will and the spirit of resolutely not admitting defeat, constantly iterate our goals, work towards higher goals, do our best to complete our goals, serve customers with heart, grow together with customers, and create value for customers.