Only 1 week! Sign 100 units! Sany electric heavy truck Internet marketing record!

Sany brand powerXThe product power impresses users

contact1 week onlyFinalized100 unitspurchase order

Electrified brand marketingXInternet Marketing

RecordMore than 70 million yuanA record of a single order

In June, Sany electric heavy truck hitTwo records。 The first is "a battery life of more than 817.5 kilometers on a single charge".World record for battery life；

The second is to win Sany electrificationThe first large-scale order for Internet marketing, and the first to be inwithin a weekThat is, the transaction and the value is super70 million yuanA large order of 100 units!

The one who set this order record is:Sany heavy truckKey customer: Ucar Holdings. Ucar Holdings is a comprehensive service enterprise specializing in car rental, coal mine capacity management and other businesses.

According to Mr. Zhang, chairman and general manager, it was only in beforeI have seen the publicity reports of Sany electrification products on the Internet, learned that Sany new energy heavy truck has been the first in the country in sales for two consecutive years, andBrand power, product powerAll of them are at the forefront of the industry and have a high degree of favorability towards Sany products and brands.

Since the beginning of this year, Ucar Holdings has been optimistic about the new energy logistics and transportation track, and has actively developed the coal mine transportation business in Shaanxi. And at this time,Mr. Zhang's first thought was the Sany electric heavy truck with super momentum in the field of new energy.

Move your fingers,onlineFind many news reports about Sany electric heavy trucks.

For two consecutive years, it has won the national sales championship

"There are so manyLarge steel millsThe customer chooses, and continuesRepeat purchases, Sany electric heavy truck must have something outstanding. ”

"Buying electric heavy trucks in bulk is a huge investment.Choose brands that are highly recognized by the marketYou can't go wrong! ”

"Sany electric heavy trucks have been producedThe world's longest battery life products, R&D and manufacturing has been a big step ahead of the industry. ”

After internal discussions within the company, it was unanimously chosen to work withIt is a leading enterprise of new energy commercial vehicles in China with high brand recognitionSany electric heavy truck cooperation.

Mr. Zhang decided to take the initiative to contact the Sany electrification brand, and it was dialed at 10:50 a.m. on June 6The 400 customer service hotline available on the InternetIn just a few minutes, the key account manager of Sany Electrification in Shaanxi immediately responded to the callback.

After fully understanding the car demand, scenario route, average daily mileage, and return on investment expectation of UCAR Holdings, the key account manager quickly gave a plan based on professional experience, including vehicle type, electricity, capacity planning, professional return on investment calculation, etc., and took the initiative to invite the relevant decision-making person to visit the headquarters of Sany Heavy Truck.

Six days later, Mr. Zhang and his entourage arrived in Changsha, and the reception team of Sany Electric Heavy Truck arranged itProfessional test drive, workshop production line visit, exhibition hall corporate culture explanation。

"We have visited the production lines and showrooms of many leading passenger car companies, but the one in Sany Zhilian Heavy Truck Industrial ParkIndustry 4.0The degree has greatly refreshed our understanding of the heavy truck workshop. ”

Mr. Zhang and his entourage were shocked by the cleanliness, standardization, automation and intelligence of the Sany production line.

"The details are real, with such intelligent manufacturing strength,Sany can indeed create industry-leading products。 ”

In addition, the main Jiangshan flat-top 6X4 battery-swapping heavy truck has the industry in the sale of modelsUltra-short wheelbase 3500mm, as well as an ultra-short turning diameter of 16.5 meters, which is more suitable for inverted and short transportation in narrow loading and unloading scenarios such as coal mines.

Originally, with the mentality of trying and experiencing the Sany brand in small batches, after the account manager of Sany University showed the operation plan customized according to the needs of Ucar Holdings, he completely moved Mr. Zhang.Immediately make a decision, one step in place, and purchase 100 units, very bold in decision-making!

In order to allow customers to quickly start operations and achieve revenue, Sany also lives up to customer expectations, from signing - manufacturing - Changsha transportation to Shaanxi,It lasted less than half a monthAt the end of June, the first batch of 50 electric heavy trucks were delivered.Sany efficiency once again gives customers a thumbs up!

100 units! Over 70 million yuan order!

Customers get to know Sany for the first time through the Internet

In-depth contact with the Sany brand1 week only

That is, it set a record for Sany's electrification orders

The advantage of internet marketing is that it allows brands to compete with each otherBecome fairer, product reputation, service is undoubtedly revealed.

It is based on the word-of-mouth verification that Sany electrification has been the top seller in the domestic market for two consecutive years and has a wide range of user groupsSuper brand appeal, ultra-low communication cost, ultra-fast decision-making speedContributed to this large order of more than 70 million yuan.

This is a successful case of Sany electrification brand marketing X Internet marketing, leading Sany electrification to succeed from offline direct sales modelCrossing the threshold parallel to Internet marketing.