Trinity "New Quality" Concept | If you don't go to sea, you're out!

"Promote the high-end, intelligent and green manufacturing industry", "innovate the allocation of production factors, and let all kinds of advanced and high-quality production factors flow smoothly to the development of new quality productivity", China's manufacturing industry is in full swing to the "new".

From a global perspective, new quality productivity is the key to winning the international competitive advantage and initiative in the future. As a leading enterprise in the equipment manufacturing industry, Sany Group vigorously promotes the globalization strategy with the determination of "going out to sea", actively cultivates and develops new quality productivity through global resource allocation, and accelerates the improvement of Sany's globalization level.

Xiang Wenbo, chairman of Sany Group, said that Sany's "internationalization" strategy in the past was to simply sell products produced in China overseas, and the current "globalization" strategy is to turn product exports into industrial exports, allocate R&D, manufacturing and other resources on a global scale, further promote localization, and better meet the needs of global customers.

Global product development

"Our external circulation market is mainly concentrated in developed regions in Europe and the United States, and if there are no high-end products to enter these global high-end markets, we will have no place on the main battlefield of globalization." Xiang Wenbo said.

In the past, Sany mainly carried out product design and R&D in China, but now, Sany has established a "1+5+N" global R&D system to develop the products it needs according to the needs of customers in different regional markets, and support high-end products with new quality productivity.

Since the beginning of this year, Sany Group has made frequent good news in overseas markets, winning the world's largest single order for 80 electric container trucks in Saudi Arabia, the largest 2,000 excavator orders in Indonesia, and SY215E making its debut in the Netherlands to achieve a new breakthrough in European electric excavator sales......

Global organizational layout

The development of new quality productivity on a global scale is not only reflected in technological innovation, but also in the comprehensive innovation of organizational structure and management mode.

In order to establish sustainable global operation capabilities and support the realization of the company's overseas business strategy and goals, in 2023, Sany will comprehensively promote the reform of overseas organizations, implement the organizational form of "platform empowerment + elite combat" for overseas business, and set up overseas regions and national regions as the overall strategic planning and empowerment platform at the regional level, and provide services, empowerment and supervision for front-line combat organizations based on the basic principle of maximizing the company's overall interests.

The "double first" strategy of the platform and combat units supports and promotes each other, and greatly improves the efficiency of Sany overseas operations.

In July this year, with the full cooperation of the platform and combat units, 102 major customers from 35 countries in the four countries of Sany Africa, South Africa, Nigeria, Angola and Kenya returned to the company to gain an in-depth understanding of Sany's mature system and overall advantages in R&D, manufacturing and service, enhance trust, explore new space for cooperation, and it is expected that the sales of the African region will exceed 4 billion yuan in 2024.

Global manufacturing

In recent years, Sany has actively promoted the layout of overseas localized manufacturing, and replicated and promoted the domestic intelligent manufacturing experience to the world, leading the global manufacturing transformation with new quality productivity. By the end of 2023, Sany has 15 overseas factories completed and put into operation, and at the same time, a global production control center has been established in China to coordinate and manage all factories around the world.

Among them, Sany Indonesia factory is the first overseas "lighthouse factory" in China's construction machinery industry, combining the core achievements of Sany in more than 40 intelligent manufacturing factories in China, and running through the concept of intelligent, flexible and green production of Industry 4.0. The first phase started construction in March 2020 and will be completed and put into operation in 2022, mainly producing 13-55 ton excavators for the Southeast Asian market, with an annual production capacity of 3,000 units. The construction of the second phase will start in September 2023, mainly producing excavators, wide-body vehicles and other equipment, and the first SKT105A wide-body vehicle will roll off the assembly line in May this year.

At present, Sany is building new overseas factories in Uzbekistan and other places, and expanding production in India, Indonesia, South Africa and other places.

Through the allocation of global resources, Sany's level of globalization has been continuously improved, and the overseas business performance in history will be recorded in 2023, and the international market will maintain strong growth in the first half of 2024.