Sany USA welcomes its new CEO, David Nicoll

Sany is pleased to announce that David Nicoll has officially assumed the role of Chief Executive Officer (CEO) of Sany USA on August 8 this year.

David Nicoll previously served as a Caterpillar earthownerWheel loadersVice President of Business, having managed multiple brands such as Cat, Perkins and SEM, with extensive experience in business development and profitable growth. With global leadership experience in a variety of business areas, including construction equipment, industrial engines, marketing and dealer development, he will help Sany USA provide its dealer partners with the tools and support they need to strengthen their businesses and grow.

Xiang Fei, Chairman of Sany USA, said, "We warmly welcome David to the leadership team and look forward to working with him to build the Sany brand, create greater value for customers and drive growth in the North American market. David's industry experience and deep knowledge in the global and U.S. markets will propel Sany to become a major brand in the U.S. construction machinery market and leverage tremendous growth opportunities in the future." I believe David is the best person to further expand the company's mission and lead Trinity America into the future." ”

David Nicoll said, "I am honored to join the Sany USA team and to be instrumental in the company's thriving future. Sany Equipment offers an excellent value proposition for the U.S. market, and we will take full advantage of that." In the future, we will invest in many strategies, including promoting the growth of the Sany brand, working with dealers to provide powerful, efficient and reliable equipment, and bringing rich value and high-quality services to customers. These initiatives will lead Sany to the next stage of building brand recognition and further strengthening the brand through integrity and collaboration. With trust as the cornerstone, Sany will steadily rise as a high-end brand in the U.S. market. At the same time, by stimulating the entrepreneurial spirit of our employees and dealer partners, we will build the grassroots affinity of Sany Equipment, while maintaining flexibility to achieve growth goals. ”

Tim Lubeck, General Manager of Sany Road Machinery Equipment in the United States, said, "David and I have worked together at Caterpillar for many years and know that he is passionate about what he does and is committed to any business. David is a strong leader with a strategic vision that will pave the way for a bright future for Sany in the United States. ”