Expand international vision and empower overseas marketing | Sany Heavy Equipment's "Creation 100 Plan" set sail in a grand manner

        On the road of pursuing excellence and continuous innovation, the Heavy Equipment Division has always been customer-centric, market-oriented, and constantly seeking breakthroughs and growth. In order to achieve the goal of overseas sales of 10 billion yuan as soon as possible, the Heavy Equipment Division officially launched the "Creation 100 Plan", which aims to improve the skill level of overseas front-line marketing and service personnel through systematic and targeted training measures, promote the transfer of domestic talents to overseas, enhance overseas strength, and provide customers with better services.

On November 12, 2024, the Heavy Equipment Division ushered in the first course of the "Creation 100 Plan" to expand international vision. The course was delivered by Mr. Deng Wenxu, General Manager of Sany Heavy Equipment Overseas Marketing Company, with the theme of "Overseas Marketing Wins the Market, Establishes Brands, Consolidates Bases, and Creates Growth Poles". More than 100 young cadres, excellent project managers and employees of relevant departments from the Heavy Equipment Division gathered offline and online to witness this important moment.

At the beginning of the lecture, Mr. Liu Shengli, the supervisor of human resources, introduced the background and significance of the "Creation 100 Plan" in detail, and emphasized the importance of expanding international vision. He pointed out that in today's globalization, only with an international vision can we better grasp the market dynamics and provide customers with more accurate and efficient services.

Subsequently, Mr. Deng Wenxu made a comprehensive review of overseas sales and products from 2018 to 2023 around the theme, and deeply analyzed the development trend and competition situation of overseas markets. He introduced the basic situation of the overseas market in 2024 in detail, and shared the business goals, strategies and measures for 2025-2027. Through vivid cases and specific data, Mr. Deng Wenxu gave the participants a deeper understanding of the characteristics and challenges of overseas markets, and stimulated everyone's enthusiasm and confidence to participate in overseas markets.

The whole teaching process lasted for more than two hours, and the participants actively participated in the meeting, actively asked questions, and gained a lot. Everyone said that through this course, they not only broadened their international vision, but also improved their professional quality and business ability. After the course, Mr. Liu Shengli shared his insights on his recent business trip to Indonesia and OE. He stressed the importance and urgency of actively embracing globalization and enhancing overseas competitiveness with the participation of all employees. He called on all departments to take active action to help overseas soldiers win the market and establish brands with high-quality products and efficient cooperation!

 The Heavy Equipment Division always firmly believes that customer satisfaction is our eternal pursuit. Through the implementation of the "Creation 100 Plan", we will continue to improve the professionalism and business ability of overseas marketing service personnel, and provide customers with more high-quality and efficient services. We look forward to working hand in hand with our customers to create a better future!