2025.01.14
Sany Heavy Machinery
Learn about new products
Master value marketing
Win the first battle
Build the best marketing team in the industry
Recently, Sany Heavy Machinery's 2025 Spring Festival training and mobilization meeting for the first battle of the marketing system ended successfully in Kunshan Industrial Park.

Mr. Chen Jiayuan, Senior Vice President of Sany Group and Chairman of Sany Heavy Machinery, Mr. Wang Zheng, Senior Vice President of Sany Group and General Manager of Sany Heavy Machinery Division, and other leaders of the Heavy Machinery Division attached great importance to this training and personally attended the opening ceremony and delivered speeches.
Opening remarks

Senior Vice President of Sany Group and General Manager of Sany Heavy MachineryMr. Wang Zheng delivered a speech
Mr. Wang Zheng said: continue to strengthen the learning of digital means, update the cognition of technology and products, invest passionately, and do a good job in value marketing to fight the first battle.

Senior Vice President of Sany Group Chairman of Sany Heavy MachineryMr. Chen Jiayuan delivered a speech
Mr. Chen Jiayuan emphasized that with the continuous progress of the times, only by strengthening internal capabilities and improving skills can we be more dedicated, competitive and valuable. Through innovative means to deliver products and technologies, strengthen customer stickiness, and adhere to the healthy, steady and sustainable development of the enterprise.
Training and delivery

Centralized training and class teaching
This training is not only a feast of knowledge, but also a collision of ideas. During the three-day training, nearly 3,000 trainees from agents and Sany factories conducted targeted and systematic exchanges and learning from multiple dimensions such as products, services, markets, and brands through the training methods of online + offline, public courses + class teaching, and internal senior engineers + external professional lecturers. There are not only in-depth theoretical explanations, but also rich and practical case analysis, which deepens the students' understanding of the training content.
Graduation ceremony

On-site commendationThis training selects outstanding individuals, outstanding lecturers, outstanding service engineers and other awards through comprehensive assessment methods such as online examination and voting selection, and commends and rewards at the closing ceremony.
The battle horn of the "First Decisive Battle" in 2025 has sounded in the sky, let's repack and set off again to meet new challenges and opportunities!
In the new year, Sany will always maintain the spirit of never slacking off and adhere to the core belief of customer first, ride the wind and waves, and move forward bravely! Sany will continue to inject new momentum into the development of the global manufacturing industry and jointly promote the innovation and development of the world's manufacturing industry.
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