Sany Heavy Equipment May Day Marketing Training Camp ended successfully

In order to comprehensively improve the professionalism and practical ability of the marketing team, Sany Heavy Equipment held the "May Day Marketing Training Camp" from May 4th to 6th. With the core theme of "Breaking the New Starting Point and Fighting for a New Journey", this training systematically strengthens product knowledge reserves, cohesion of team centripetal force, and injects strong momentum into the annual marketing goals through high-intensity course learning, actual combat competitions and team development.

Consolidate the dual engines of product power and marketing power

On the first day of training, the high-intensity learning mode was opened, aroundIntelligent TBMsTechnical analysis of core products such as shearers, supporting marketing management and risk control courses. A phased assessment mechanism is set up throughout the training, and the learning effectiveness is tested in real time through closed-book examinations to ensure the implementation of knowledge transformation. Sun Hao, general manager of the marketing company of the heavy equipment division, emphasized in the opening ceremony: "In the current critical period of intelligent transformation of the coal machinery industry, product technology is the foundation of marketing personnel. Only by truly understanding the performance of the equipment and mastering the core technical parameters can we achieve 'no questions and difficulties' at the customer site, and win trust with professionalism. "

Build a full-process key account marketing methodology

The next day, well-known experts in the industry were invited to give an in-depth lecture on "Key Account Marketing Methodology", combined with classic cases to analyze key customer demand insight, value delivery and service value-added strategies. In the evening, Mr. Sun Hao gave a lecture in person, shared practical experience in marketing, and built a systematic marketing thinking for students. He emphasized: "The core of key account marketing is to provide customized solutions, and the marketing team must not only understand the process parameters, but also understand the pain points of customers, and promote the transformation and upgrading from 'selling equipment' to 'selling services'." ”

Gold medal recommendation official exhibition style

The "Gold Medal Product Recommender" speech contest held on the closing day became the highlight of the training, and the participants were required to complete the dual challenges of technical analysis and scenario-based marketing within 5 minutes. Sun Hao, general manager of the marketing company of the heavy equipment division, Tang Ziwei, the chief supervisor of the financial department, Liu Shengli, the chief supervisor of the human resources department, Lu Shiwei, the chief supervisor of the commercial department, Wang Yeming, the deputy general manager of the accessories company, and Zhang Ji, the deputy general manager of the marketing company, and other leaders formed an expert jury to attend the event.

In the end, Zhang Yunlong of the South China Branch of the wide-body car won the first place with his accurate process interpretation and appeal, and Fang Yan of the Shaanxi Branch and Sun Chen of the New Ganning Branch won the second and third places respectively.

General Manager Sun Hao pointed out in the training summary: "An excellent product recommendation officer needs to have both the rigor of an engineer and the acumen of a marketer, and truly transform the technical language into the customer value language." The marketing battlefield is like these challenges, which requires not only the courage of individual combat, but also the wisdom of team collaboration. Today's sweat will be transformed into tacit understanding and efficiency in serving customers tomorrow. In the face of the new cycle of the industry, we must start again with a zero-return mentality! "

Afternoon outward bound training Through collaborative customs clearance and other projects, the team cohesion will be further smelted. Transforming what they learned in the three days into team tacit understanding and actual combat execution, the trainees broke through barriers, reconstructed the collaboration model, and deeply realized the core values of "trust" and "responsibility" in team operations.At the evening award ceremony, honors were awarded to the top three in the overall score of the training examination, the top three in the speech contest and the "yellow team" with outstanding performance in the outdoor development training.

Forging an iron army that can fight well and be good at marketing

This training accurately focused on the three goals of "consolidating product knowledge, improving team cohesion, and upgrading marketing combat effectiveness". Through high-intensity learning, the trainees systematically sorted out the technical system of complete sets of equipment for tunneling and coal mining, and built a complete methodological framework for key customer marketing. "The training not only updated the knowledge base, but also ignited the team's morale." A number of students said in the summary.

In the future, Sany Heavy Equipment will build a normalized training system, build a compound iron army of "understanding technology, fine marketing, and strong service", and inject surging momentum into the high-quality development of the industry.