The first World Brand Conference in Hong Kong was held, and Sany won the grand prize!

On July 8, the first World Brand Conference in Hong Kong was held at the Hong Kong Convention and Exhibition Center. Nearly 500 people attended the conference, including Li Jiachao, Chief Executive of the Hong Kong Special Administrative Region, Li Yongsheng, Deputy Commissioner of the Office of the Commissioner of the Ministry of Foreign Affairs in Hong Kong, Cai Guanshen, member of the Standing Committee of the National Committee of the Chinese People's Political Consultative Conference, chairman of the board of directors of the International Academy of Brand Sciences, and chairman of the Guangdong-Hong Kong-Macao Greater Bay Area Entrepreneurs Alliance, as well as Chinese and foreign entrepreneurs, consuls general in Hong Kong and heads of business associations.

At the meeting, the International Academy of Brand Sciences released the list of "100 Chinese Brand Internationalization Benchmarks", aiming to promote Chinese brands to build international development capabilities and establish a model image in the new era. Sany Heavy Industry won the honor of "Chinese Brand International Benchmark 100".

The list systematically sorts out the overseas experience of leading brands, provides Chinese solutions for the evolution of global trade rules, and promotes more Chinese brands to build international development capabilities through the demonstration effect of benchmarking cases, and establishes a model image of Chinese brands in the new era on the international stage. The selected cases all represent the international advanced level of their respective industries.

As a leader in China's construction machinery and equipment, Sany Heavy Industry has successfully won the prestigious honor of "Chinese Brand International Benchmark 100" with its outstanding performance and brand influence in the global market.

Qiu Jianxin (right), chairman of the International Academy of Brand Sciences, presented the award to Sany Heavy Industry

In recent years, Sany Heavy Industry has taken "globalization" as the primary strategy of enterprise development, actively participated in global competition and cooperation, and accelerated the improvement of the global strength of enterprises through global resource allocation, so that China's construction machinery products and services can benefit 8 billion people around the world.

During the same period, Sany Heavy Industry showed a strong growth trend in overseas markets, with product sales covering more than 180 countries and regions, and achieved international main business income of 48.513 billion yuan in 2024, a year-on-year increase of 12.15%, accounting for 63.98% of the main business income.

Winning the title of "China Brand Internationalization Benchmark 100" is not only a high recognition of Sany Heavy Industry's continuous forging of brand value and releasing global influence, but also driving Sany Heavy Industry to transform glory into a surging momentum to promote high-quality development, and further demonstrate the benchmarking power and leading wisdom of Chinese brands on the global stage.