Sany Heavy Equipment's domestic sales and service "Eleventh" special training has come to a successful conclusion: empowering sales and service with technology to create customer value

In order to improve the professional ability of personnel and stimulate the vitality of the team, Sany Heavy Equipment carried out the eleventh training of domestic sales and service personnel from October 1st to 2nd. This training focuses on value creation, focuses on product technical knowledge learning, and improves employees' professional capabilities, so that they can gradually grow into professional consultants and business partners of customers.

The opening ceremony sets the direction: clarify the ability requirements and anchor the training goals

On the afternoon of October 1, the opening ceremony was held before the start of the formal training. The Human Resources Headquarters first introduced the overall design and arrangement of the training. Subsequently, Mr. Liu Shengli, the supervisor of the Human Resources Headquarters, delivered a speech, saying that from the perspective of the far-reaching impact of industry changes, there are four main capability requirements for marketing companies in the next ten years: first think about how to establish key customer marketing capabilities; the second is the marketing ability of mining business; the third is technical marketing ability, which must be cultivated as a R&D personnel; The fourth is the matching ability of full-scenario applications and solutions. This training mainly solves the technical marketing ability, and hopes that everyone will succeed in learning and put forward valuable opinions.

Finally, Sun Hao, general manager of the marketing company, made a concluding speech. First of all, he said that with the support of manpower, the quality of courseware and the teaching attitude of lecturers have been improved compared with the past, which will play a subtle role in improving the construction of the domestic marketing training system. Then, he shared the current severe market situation of domestic marketing, hoping that everyone should fully understand the problems and shortcomings, and at the same time, do not be too arrogant, work together, and overcome the difficulties together. Finally, he combined the strategic direction and choice, emphasizing that key customer marketing is an inescapable topic, and everyone should pay attention to key customer marketing, and Shuai should make a choice first, otherwise he will lose the market. Combined with this training, it is necessary to improve the quality and knowledge theory level of marketers, and hope that everyone will deepen their product understanding, speech level and customer connection, devote themselves wholeheartedly, and achieve success in learning.

The curriculum system has a new look: four classes are parallel, product knowledge is fully covered, and the academic examination is implemented simultaneously

This training adopts the latest developed marketing and service courseware, which has been greatly improved in terms of course structure, content breadth, technical depth, scenario application and case practice, etc., and is knowledge-intensive and systematic, opening a two-day high-intensity learning mode. The training covers all front-line sales and service personnel of the marketing company, and four shifts (wide-body vehicle marketing, wide-body vehicle service, coal machine marketing, and coal machine service) are carried out at the same time. The marketing training content of wide-body vehicles includes product knowledge of fuel wide-body vehicles, electric wide-body vehicles, and hybrid mine trucks; The marketing training content of coal machinery includes comprehensive mining and comprehensive mining product knowledge, as well as the selling points of exhibits at the Beijing Coal Machinery Exhibition; The service training content of wide-body vehicles includes fuel wide-body vehicles, electric wide-body vehicles, hybrid mine vehicle main engines and closing systems; The training content of coal machinery service includes comprehensive excavation,Shearers, hydraulic support, scraper, electro-hydraulic control host and closing system. After studying, take the exam, so as to learn one, take one subject, and pass one subject.

Practical simulation promotes transformation: from "learning knowledge" to "knowing how to apply"

In the marketing training of wide-body vehicles, the actual simulation of product promotion speeches is also added, through the form of video speech recording, students are required to comprehensively introduce its vehicle structure and important parts, all applicable application scenarios and working conditions requirements, the value brought to customers, as well as the key technologies and value creation calculation logic to achieve selling points, so that the students can apply what they have learned and transform the knowledge they have learned into practical words.

This 11th special training is an important practice of Sany Heavy Equipment to empower the sales and service team, and it is also a key step in improving the marketing training system. In the future, Sany Heavy Equipment will continue to promote the construction of a normalized training system for marketing companies, continue to improve the professionalism of the team by optimizing course content, innovating training forms, and strengthening practical assessments, so as to help employees grow into professional consultants and reliable business partners for customers, move forward steadily in the industry change, and achieve win-win development between enterprises and customers.