The grand opening of the Sany Milan outlet, deep cultivation in Europe and a new chapter!

Recently, with the salute and applause from the audience, the grand opening of the Milan outlet of Sany Italy in Buccinasco, Milan, marked a milestone step for Sany on the European strategic map. The outlet integrates direct sales, service, spare parts and display, and will provide customers in Italy and surrounding areas with faster, more reliable and more efficient one-stop services.

The completion of the Milan outlet is not only an important achievement of the Sany brand's continuous cultivation in Europe and the continuous improvement of its localization capabilities, but also a firm declaration of Sany Group to accelerate the layout of the Italian market with a more open attitude and higher standards. In the future, Sany will use Milan as a strong engine to comprehensively enhance regional competitiveness and promote leapfrog growth in business.

At the opening ceremony, Xu Ming, senior vice president of Sany Group, director of overseas business headquarters and chairman of the European business unit, said that Sany Group has been deeply involved in the European market for more than 15 years, and its business has maintained rapid growth, with sales increasing by more than 40% year-on-year in 2025. "The opening of the Milan office is a key step in the Group's European localization strategy, which is not only an office space, but also a 'frontline position' for us to be close to our customers and serve them. It is expected that the Milan outlet business in Italy will help the rapid growth of Sany Italian business and inject strong impetus into the development of Sany Europe. ”

Geng Xiewei, Counselor of the Economic and Commercial Department of the Consulate General of the People's Republic of China in Milan, congratulated the opening of the Milan outlet. He pointed out that in recent years, the role of Chinese equipment manufacturing enterprises in the European market has changed from "product suppliers" to "localization partners", and Sany Group is a typical representative. "The operation of the Sany Milan office can not only create local technical and sales jobs, but also build a new bridge for in-depth cooperation in the field of equipment manufacturing between China and Italy through technical exchanges and service cooperation, reflecting the long-term confidence and investment of Chinese enterprises in the European market."

Anna Valsecchi, Deputy Mayor of Buccinasco, attended the ceremony and spoke, expressing her appreciation for Sany Group's choice to settle in the local area: "The most exciting thing about this project is that it will improve its service capabilities to local industries, provide convenient equipment support for manufacturing enterprises throughout Italy, and the formation of a localized team will also bring high-quality employment opportunities to citizens, and we look forward to Sany becoming a model of international cooperation in the city." ”