Pakistani customers purchased 10 rollers online at one time, and Sany took the "Belt and Road" to the world

In May, the "Belt and Road Summit Forum" was successfully concluded, and driven by this warm wind, Sany International's direct sales business in Pakistan has also achieved good results, and local customers have purchased 10 sets of equipment at a time, and said that they will purchase more units in the future.

Traditional manufacturing + Internet, customers directly find manufacturers to buy equipment through the network, which shortens the time and space distance between customers and Sany equipment.

Will this shortening of the distance lead to the improvement of Sany's business in the "Belt and Road", and will this way of online direct sales be more acceptable and liked by customers?

In the third issue of "Clients Say", Ashraf Ali Jatoi, a customer from Brazil, tells his story with Sany, and the story of Sany and the "Belt and Road".

 

"One phone call" identified the purchase demand for 10 units

 

In order to make it more convenient and fast for customers in countries along the "Belt and Road" to purchase Sany equipment, in 2016, Sany opened the "network direct sales" business, and customers can directly purchase Sany equipment through the network.

It is precisely because of the change in this way that Sany's inquiries in countries and regions along the route are increasing day by day.

Ashraf Ali Jatoi, the owner of a construction company in Pakistan, started his phone purchase story with Sany online in May.

"In Pakistan, Sany's equipment is still relatively common, because the price is cheaper than European and American brands, and the performance is not bad.road rollerand other equipment still have a certain reputation in our local area. ”

It was also in view of this consideration that Ashraf Ali Jatoi submitted a request to buy 10 rollers through Sany's official website in May, but what he didn't expect was that the Sany marketing staff called him back on the same day and answered his questions 100%.

"Time concept and work attitude are very important for a businessman", because the feeling of "*5656" for Sany is not bad, Ashraf Ali Jatoi agreed to the invitation of the marketing staff to visit Sany.

 

"Buying equipment requires careful control of every detail"

 

At Sany, Ashraf Ali Jatoi went to the intelligent factory in Asia*5655 to learn about the whole manufacturing process of Sany rollers, and he has a very strict grasp of the details, and will carefully understand and inquire about every part of the roller.

At the commissioning site, Ashraf Ali Jatoi was particularly excited to see the rollers, probably eager to see if the performance and compaction results of the Sany rollers could meet his expectations.

"It's hard to drive, it's very powerful, it's fast, and it's easy to operate." Ashraf Ali Jatoi believes that when choosing equipment, power is just as important as choosing a car.

Because there are still more operators on the construction site, Ashraf Ali Jatoi does not know too much about the operation problems.

To the main purpose of Sany*, he wants to know whether Sany is formal, whether the manufacturing is standardized, and whether the quality is passable.

 

Not "satisfied" with the price of equipment, but agree with Sany culture

 

After a series of inspections, Ashraf Ali Jatoi signed a contract with Sany for the purchase of 10 units.

"In fact, after looking at the equipment, we discussed and prepared to buy 15 pieces of equipment, and put forward a request to reduce each unit by 10,000 yuan, hoping that Sany would reduce the price by going more."

Ashraf Ali Jatoi said that in terms of price, there was indeed something incomprehensible at the beginning, why not, according to the Chinese, "small profits but quick turnover"?

After communicating with the marketing staff many times, we also understand the concept of Sany's quality, do not make false price reductions, and the marketing staff gave us an account, based on the "cutting corners" on the basis of disguised price reduction, in fact, the price is cheaper, resulting in an increase in maintenance costs, * after paying the bill or consumers. Ashraf Ali Jatoi affirmed the concept of "preferring to sell less than to deceive consumers by reducing prices in disguise".

"If we bought 15 units at the price proposed by Sany, we couldn't get so much money at that time, so we decided to buy 10 units first, and then continue to buy 5 units when the funds were returned." Ashraf Ali Jatoi believes that without too much boasting about the equipment, boasting about the company, this way is more preferred by customers.

"Good is good, bad is bad, customers will use their own cognition, and the imposed cognition will make us more disgusted." Ashraf Ali Jatoi believes that buying Sany equipment is more about identifying with Sany culture.

▲More than 3100 pieces of equipment went on an expedition to Pakistan

In December 2016, Sany had more than 100 cranes, excavators and other equipment to help Pakistan to help the "Belt and Road".

On May 23, 2017, Sany Group and Pakistan's Punjab Power Development Board officially signed the PPDB Memorandum, according to which Sany Group plans to invest in the construction of 1 million kilowatts of wind power resources in Punjab Province within five years.