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Export first! Sany's cumulative sales in Africa are nearly 17 billion yuan!

2023.06.27
Xiaoxiang Morning News

Recently, the media interview activity of "China-Africa 'Hunan Covenant Enterprise' Tour" entered Sany Group. As an old friend of Africa, Sany Group has been associated with this land for more than 20 years since it first entered Africa in 2002. With the gradual extension of the "Belt and Road", the "Chinese wind" in Africa is blowing more and more vigorously, and the development of Sany Group in Africa has also entered the fast lane. Up to now, Sany Group has achieved a cumulative sales revenue of nearly 17 billion yuan in Africa and more than 18,000 equipment holdings, ranking first in the export of products of Chinese construction machinery enterprises to Africa.

It is understood that during the 3rd China-Africa Economic and Trade Expo, Sany Heavy Industry will bring 15 best-selling products, including a variety of electrified and intelligent new products, bringing a "mechanical feast".

The equipment covers more than 50 countries and regions in Africa

Sany booth at the 2nd China-Africa Economic and Trade Expo

In 2002, Sany Group's first equipment was exported to Morocco, and it was the first batch of Chinese construction machinery enterprises to enter the African market. This "testing the waters" allowed Sany to see the growth potential of this continent. After entering the African market, Sany has conquered customers with excellent quality and perfect after-sales service, and Sany equipment has participated in the construction of more and more key projects in Africa.

Sany equipment can be seen in large-scale construction projects such as the World Cup venues in South Africa, the Ethiopian Adama wind power project, the tallest building in Africa, the minaret of the Grand Mosque in Algeria, the world's largest Dangote oil refinery, the largest copper mine in Zambia and Africa, the Kaka Hydropower Station, the largest water conservancy project in Angola, and the Maputo Bridge in Mozambique.

Sany crawler crane is under construction in Algeria

In the initial period, the African market was relatively unfamiliar with "Made in China", and the biggest concern was after-sales support and spare parts supply. Sany first started to break through the dilemma by focusing on key markets and key products. According to the actual situation of the market, each region has determined the key markets and main products in their respective regional markets, established a huge service marketing network in the African market, and actively provided customers with value-added activities such as "service miles" inspection to enhance the service brand.

The road conditions in Africa are not good, the outdoor temperature is as high as 60 °C all year round, and ordinary products are very prone to failure when driving in AfricaTruck cranes, reachstackers and other equipment need to pass the local load test in South Africa, and the excavator used in the mine is equipped with a self-lubricating system.

At present, in African countries, Sany Group's main products include excavation machinery, lifting machinery, road machinery, energy machinery, port machinery, concrete machinery and other equipment; Among them, concrete machinery is the first brand in the African market, and excavation machinery, lifting machinery, port mobile machinery, etc. are the first brands made in China.

According to the data, from 2020 to 2022, the average annual compound growth rate of Sany's business in the African market will reach 45.3%, and the cumulative sales to Africa will exceed 6 billion yuan, with equipment covering more than 50 countries and regions in Africa.

Enabling local manufacturing

In the process of going deep into Africa, Sany not only changes the face of Africa with high-quality equipment, but also actively imparts advanced technology. While participating in a large number of local project construction, Sany technicians have also organized various trainings for many times, shared advanced technology with the local area, and cultivated a group of talents who understand management and technology for the local area.

"Trinity's longest-serving African employee is more than 15 years." According to the relevant person in charge of Sany Group, Sany Group adheres to the localization business strategy in Africa, and Sany subdivides the original two regions of the African market into five regions: North Africa, West Africa, East Africa, Central Africa and South Africa, and carries out refined management of the market in the jurisdiction. In order to further improve the efficiency of local spot satisfaction, service response and spare parts supply, Sany has registered 6 wholly-owned subsidiaries and 4 joint ventures in Africa.

Sany pump truck is under construction on the Mombasa-Nairobi Railway in Kenya

It is understood that Sany Group currently has permanent branches in more than 30 African countries, more than 30 high-quality agents, more than 90 service outlets, equipment in more than 50 countries and regions in Africa, more than 600 local African employees, and the staff localization rate has exceeded 50%, and is still improving. According to statistics, Sany and its agent system have created more than 5,000 jobs in Africa.

While actively expanding its business, Sany hopes to invest in construction in Africa to help achieve localized manufacturing. On June 27, 2016, Sany Group and Hunan Provincial Department of Commerce, Ethiopian Industrial Park Development Company, Ethiopian Investment Commission, Changsha Economic and Technological Development Zone Group, CGCOC and other companies jointly signed the "Ethiopia-Hunan Equipment Manufacturing Cooperation Park" Operation and Management Agreement, which will jointly operate the Ethiopia-Hunan Equipment Manufacturing Cooperation Park in Adama, Ethiopia with Chinese and Egyptian enterprises The modern equipment manufacturing cooperation park dominated by four major industrial sectors, such as general equipment, will make greater contributions to improving the local economic base, establishing a sound industrial system, solving employment, and cultivating professional talents.

With the further deepening of China-Africa cooperation in the fields of science, education and culture, many African students have also chosen to study at Sany Institute of Technology, a subsidiary of Sany Group, to study construction machinery and manufacturing, aiming to improve the level of local industrial technology after returning to China.

Content source: Xiaoxiang Morning News