Xiang Wenbo: Electrification, overseas dual drive, China's construction machinery to meet unprecedented opportunities



China's construction machinery industry is entering a round of adjustment and repair.

In the past, the cycle of China's construction machinery industry was superimposed with the national economic development cycle; Driven by China's rapid economic growth, China's construction machinery industry continues to grow rapidly. With the shift of China's economic growth, China's construction machinery industry is also out of the track of "sustained high growth", and the future will enter a pendulum-shaped, fluctuating and steady growth state.

In the face of the current sluggish market, China's construction machinery enterprises do not have to be pessimistic and confused. On the one hand, in the future, new technologies represented by electrification and informatization will inevitably trigger new demand and new growth. In addition, overseas markets also provide huge room for Chinese brands to develop.

In the past, the general view was that the overseas expansion space of Chinese enterprises was in "developing countries"; In fact, the European and American markets and developed countries are the end points of overseas expansion of Chinese construction machinery manufacturers.

Although large-scale infrastructure construction and urbanization in Europe and the United States have been completed, the local construction machinery market has remained at a high level, but the product demand structure has changed.

With the overseas expansion of the target market more diversified, the internationalization strategy, model and positioning of China's construction machinery manufacturers should also be transformed as soon as possible, from the past "product rise" to "brand rise" and "industry rise" upgrade.

At present, we are in the midst of "great changes unseen in a century"

In the future, technology and innovation will be the core of promoting industrial development and realizing "industrial power". In the future, whoever has the most advanced innovation system and innovation mechanism, and who masters the leading technology, will control the leading power of development.

Specific to the construction machinery industry, the superposition of the two major technologies - the new energy revolution and the information revolution has begun to change the world.

As a major national strategy of China, the 3060 dual carbon goal is the core of carbon reduction, the essence of which is the switch of new energy, and one of the main carriers is electrification. From a deeper perspective, the so-called electrification is by no means a simple "oil to electricity", but the reconstruction of China's entire industrial system. As a Chinese construction machinery manufacturer, seize this opportunity to seize the lead, the future of the global industry, China will occupy an unshakable place.