Get ready to fight! Sany marketing system 10,000 people training!



Strengthen the troops and horses to create brilliance again.

At the beginning of the new year, a total of 10,726 marketing service soldiers from the nine major divisions of Sany Group, heavy machinery, pump road, heavy lifting, heavy energy, industrial vehicles, heavy equipment, heavy trucks, port machinery, and construction engineering, gathered in various parks across the country to "charge first, then start working", and opened the marketing system for 10,000 people.

This marketing training activity is the largest and largest number of people in the company in the past three years. The chairmen, CEOs, and general managers of various business units and subsidiaries appeared at the opening ceremony and gave lectures. The morale of the students is high, they are enthusiastic about asking questions, and the atmosphere of learning and exchange is very strong.

Liang Linhe, director of Sany Group and chairman of the heavy truck division, attended the opening ceremony of the heavy truck camp and gave a lecture, he summarized the four major achievements and four major shortcomings of heavy trucks in 2022, and said that in the future, the R&D results of hybrid and electrification should be quickly introduced to the market and commercialized, exceeding 10 billion yuan in three years.

Each unit taught in classes according to their positions, and a total of 28 offline shifts and 77 remote sub-venues were opened. The training course includes traditional marketing skills and typical cases, product selling points and promotion, key customer marketing, etc., and also combines the needs of digital intelligence and electrification to open courses such as digital marketing, digital risk control, and online service accessories.

The learning form mainly draws on the DAMA learning model of Sany Group, using the combination of learning and examination, scene drills, commendation and evaluation, etc., so that students can devote themselves wholeheartedly, turn ideas into practices, and transform goals into actions.

Read again after returning from a hundred battles, and set sail again. This training has added confidence and fighting spirit to the majority of students, and everyone has said that they will start the "good start" battle of the new year and work together to the future!