Expand international vision and empower overseas marketing | Sany Heavy Equipment's "Creation 100 Plan" was grandly launched

        On the road of pursuing excellence and continuous innovation, the heavy equipment division has always been customer-centric, guided by market demand, and constantly seeking breakthroughs and growth. In order to achieve the goal of overseas sales of 10 billion yuan as soon as possible, the heavy equipment division officially launched the "Creation 100 Plan", which aims to improve the skill level of overseas front-line marketing service personnel through systematic and targeted training measures, promote the transfer of domestic outstanding talents overseas, enhance overseas strength, and provide customers with better services.

On November 12, 2024, the Heavy Equipment Division ushered in the first course of the "Creation 100 Plan" to expand international horizons. The course was delivered by Mr. Deng Wenxu, General Manager of Sany Heavy Equipment Overseas Marketing Company, with the theme of "Overseas Marketing Wins the Market, Establishing Brands, Consolidating Bases, and Building Growth Poles". More than 100 young cadres, outstanding project managers and employees of relevant departments from the heavy equipment division gathered together offline and online to witness this important moment.

At the beginning of the lecture, Mr. Liu Shengli, the head of human resources, introduced the background and significance of the "Creation 100 Plan" in detail, emphasizing the importance of expanding international horizons. He pointed out that in today's globalized world, only with an international vision can we better grasp market dynamics and provide customers with more accurate and efficient services.

Subsequently, Mr. Deng Wenxu conducted a comprehensive review of overseas sales and products from 2018 to 2023 around the theme, and deeply analyzed the development trend and competitive situation of overseas markets. He introduced the basic situation of overseas markets in 2024 in detail and shared business goals, strategies and measures for 2025-2027. Through vivid cases and specific data, Mr. Deng Wenxu gave the participants a deeper understanding of the characteristics and challenges of overseas markets, and stimulated everyone's enthusiasm and confidence to join overseas markets.

The whole lecture lasted more than two hours, and the participants actively participated, asked questions enthusiastically, and gained a lot. Everyone said that through this course, they not only broadened their international horizons, but also improved their professionalism and business capabilities. After the course, Mr. Liu Shengli shared his insights from his recent business trip to Indonesia and OE. He emphasized the importance and urgency of actively embracing globalization and fully participating in enhancing overseas competitiveness. He called on all departments to take active action to help overseas soldiers win the market and establish brands with high-quality products and efficient cooperation!

 The Heavy Equipment Division always believes that customer satisfaction is our eternal pursuit. Through the implementation of the "Creation 100 Plan", we will continue to improve the professionalism and business capabilities of overseas marketing service personnel, and provide customers with better and more efficient services. We look forward to working hand in hand with our customers to create a better future together!