Top 10 marketing events of the year! Trinity +2

Recently, the results of the "Top Ten Marketing Events of Construction Machinery in 2025" were officially announced in Changzhou, Jiangsu Province. Sany Group won two honors for its benchmarking activities, fully demonstrating its strong strength in innovative planning and brand influence building.

Sany 5th generation electricLoaderNew product world premiere event

Best Product Promotion Event

On March 18, 2025, the world premiere event of Sany Loader 2025 electric new products was held in Huzhou Sany Loader Industrial Park. At the press conference, the first masterpiece of Sany 5th generation electric loader - SW956E, SW960E, SW966E three new products shined. With its leading technology, the marketing concept of only rolling value and not price, as well as the three advantages of energy saving, high efficiency and good service, Sany electric loader injects new vitality into the development of the loader industry and also provides high-quality construction solutions for the market. This press conference is the result of Sany's focus on value creation, and it is also a testimony to its determination to open up a new era of "efficient and green symbiosis" of construction machinery.

Sany Heavy Machinery Customer Festival and 600,000 Excavators Offline Celebration

Best Brand Communication Event

On December 20, 2024, Sany Heavy Machinery's year-end customer festival and 600,000 excavator off-line celebration were held in Kunshan, Jiangsu Province. More than 800 people including industry experts, national customers and media witnessed the milestone achievement of Sany Heavy Machinery. Since the first excavator came out in 2001, Sany Heavy Machinery has been forging ahead for 24 years, and finally reached a new height of 600,000 excavators of all models. These 600,000 excavators are not only engraved in the development process of Sany, but also create a new milestone in the development history of China's own excavator brand, and start a new journey of Sany to create a world-class brand.

The "Top Ten Marketing Events in the Construction Machinery Industry" selection is sponsored by "Construction Machinery Today" magazine, and has been successfully held for 16 sessions so far. According to Construction Machinery Today, these benchmark cases not only demonstrate the forward-looking thinking of enterprises at the strategic level such as marketing service upgrades, digital and intelligent transformation and international layout, but also vividly interpret how the marketing team can achieve breakthroughs in brand influence and business growth in the fierce market competition driven by innovation and value-oriented.

Adhering to the business philosophy of "everything for customers, everything comes from innovation", Sany is increasing investment in R&D and innovation, and through the strategic transformation of "globalization, digital intelligence and low-carbon", it continues to launch innovative products that lead the development of the industry, and continues to improve the whole chain service system to create greater value for customers.