Three Grand Prizes! Sany demonstrates the hard power of global brands

On January 15, the 2026 PR Newswire New Communication Annual Awards Ceremony came to a successful conclusion. With its outstanding performance in brand globalization, Sany Group stood out and won two awards: "Annual Communication Activity Award" and "Chinese Brand Global Influence Annual Award" in one fell swoop.

Launched and founded by PR Newswire in 2013, the PR Newswire New Communication Awards aim to enhance the understanding of communication concepts with high-quality content as the core and promote enterprises to improve the quality and efficiency of communication.

This event focuses on the forefront of the industry, commending brands and individuals who have made outstanding contributions in the fields of content innovation, communication strategy and technology monitoring, and setting an annual benchmark for the communication industry. Sany Group won three awards, which not only reflects the professionalism and forward-looking nature of its global communication system, but also highlights the growing influence of Chinese high-end manufacturing brands on the global stage.

In the much-watched "Brand Roundtable" session, Rong Yan, Global Brand Director of Sany Group, had an in-depth dialogue with guest representatives from the Energy Foundation, LONGi Green Energy, and Pilot Intelligence on "Strategies and Practices of Brand Globalization in the Age of Discovery".

She proposed that in 2025, Sany Global brand communication will face challenges such as localization from "plus" to "must-have", AI efficiency and risk, and rapid changes in audience preferences. In this regard, Sany has taken the initiative to seek change, by strengthening system processes, accelerating channel innovation, and integrating global resources to build an efficient and collaborative communication network.

Especially in terms of in-depth localization leap, Sany has always adhered to the "global framework + local narrative" and told local stories in local languages: the global level has released the "No more waiting" service brand slogan, which truly records and demonstrates Sany's service commitment in many key markets around the world; At the regional level, it adheres to the principle of cultural unity but not identity, and deeply combines local development for localized communication.

Currently, Sany has more than 10,000 employees overseas, of which 89% are locally recruited. In the future, Sany Group will continue to explore "global unified voice and regional differentiated expression", deeply integrate into local culture under a unified brand core, and truly grow into a world-class leading enterprise recognized by the global market.

Sany Group's global brand sharing is based on practical combat, profound insight, and has both strategic height and practical details, which has won high recognition from many brand and communication professionals present. Many participants said that Sany's systematic layout and localization experience in global communication have provided a model for more Chinese brands to "go global".