Sany Europe cashed in the BMW Exhibition Excavator Award

Recently, a unique delivery ceremony of the new machine was held in the Sany European Industrial Park in Bedberg, Germany, and under the witness of all Sany European employees, General Manager Deng Haijun delivered the equipment documents of two new Sany SY16C excavators to customers from the Netherlands and France. These two excavators were the grand prizes set up in the previous BMW exhibition on-site lottery, and with such a huge prize in hand, the two guests who came from afar expressed some disbelief and excitement.

The story has to go back to the BMW show in Germany held more than a month ago. At this exhibition, in addition to winning super popularity with its products and cool excavator performances, Sany also attracted attention by launching the "Global Carnival" O2O experience lottery, and the excavator award set up by the event attracted the active participation of online and offline global customers.

*The last two SY16C excavators were selected by Blokland from the Netherlands and Lucand from France. Deng Haijun also decided to hold a formal delivery ceremony for the winners in Sany European Bedberg Industrial Park.

Lucand from France is mainly engaged in excavator sales business, and has many years of technical and management experience in the excavator industry. At the BMW exhibition, Lucand was not only lucky enough to win the Sany Excavator Award, but also signed a memorandum of understanding with Sany Europe on the spot to act as an agent for Sany Excavator, which can be described as a double happiness. Lucand said that he must actively look for customers, recommend the Sany brand, and become the best agent of Sany excavator in France.

Blokland in the Netherlands operates a company that transports, leases and modifies engineering equipment and has a very deep customer base in the local area. Blokland said that although Europe is a high-end market for excavators and competition is fierce, Sany products have advantages in product quality, fuel consumption and cost performance, and Sany excavator products will be very competitive products in Europe. Blokland also said that it will continue to pay attention to Sany products in the future and purchase Sany equipment in due course.

The new excavator display and O2O experiential excavator lottery at the BMW exhibition have opened the door for the comprehensive promotion of excavator products in Europe. According to Deng Haijun, Sany Europe's excavator business has maintained a good momentum of development. The development of Sany local agents in Europe has also achieved significant growth, laying a solid foundation for the development of excavator business in Europe. The business of Sany excavators in Europe will usher in a new historical stage, and Sany brand products will truly enter the European high-end construction machinery market.