Focus on Sany's international talent strategy and the second class of international marketing reserve talents in Kunshan

 With the in-depth advancement of the "Belt and Road", Sany's overseas sales hit a record high, in the context of the "21st Century Silk Road" quality and speed development and the mature expansion of Sany's overseas market, the demand for international talents is increasing.

From July 29 to August 3, 2019,Sany GroupThe second class of international marketing reserve talent training went to Kunshan Sany Heavy Machinery Division to carry out a five-day study and training. On the morning of July 29, the opening ceremony was successfully held in Sany Heavy Machinery Training Center, Tan Shaodong, Director of the Marketing Management Department of Sany Heavy Machinery International Marketing Company, Jiang Chunhong, International Marketing Management Commissioner, Jiang Fan, the teacher of the second class of international marketing reserve talent training, and 22 trainees attended the opening ceremony.

Group photo of Kunshan Industrial Park for the second class of international marketing reserve talent training

Tan Shaodong delivered a speech at the opening ceremony

At the opening ceremony, Mr. Tan Shaodong first extended a warm welcome to the students of the second class of Sany Group's international marketing reserve talent training, and at the same time placed high hopes on the students who participated in this training. Minister Tan deeply analyzed the development prospects and trends of Sany in overseas markets, and pointed out that Sany has ushered in new development opportunities in overseas markets. The trainees who participated in this training are from different backgrounds, and should cherish this learning opportunity, maintain an empty cup mentality, and make a phased summary to ensure that they have learned, so as to further improve the product knowledge and comprehensive quality of international marketing reserve talents, and lay the foundation for building themselves into international marketing front-line elites.

After the opening ceremony, the students of the second class of international marketing reserve visited XiaoduBig diggingThe assembly line combines theoretical knowledge with production by visiting the assembly line to improve its own pairsExcavatorsThe knowledge of production and processing and factory structure lays a good foundation for the study of subsequent product courses. The trainees said that the Sany garden-style factory left a deep impression on them, and it embodies the humanized factory concept of high efficiency, energy saving, green, environmental protection and comfort.

The trainees visited the Kunshan excavator assembly line

The trainees experience the excavator on site

On the morning of July 30, the students of the second class of international marketing continued to go to Shanghai Lingang Industrial Park to learn and digLoaderProduct knowledge. Lingang Industrial Park mainly produces medium-sized enterprisesexcavatorIt is known as the world's *5655* U.S. advanced excavator production base, which has been praised by the industry for both the digital production line and the garden-style factory design concept. "I can't imagine that the environment of the excavator factory can be so beautiful, and the production technology level is so high", all the trainees said that Lingang Industrial Park is a model for the first manufacturing factory. Through this visit and study, all the students have a deeper understanding of the strength of Sany Group, which greatly enhances the sense of corporate identity.

The trainees visited Lingang Industrial Park

Heavy Machinery Product Training

On the afternoon of August 3, all the students participated in the Kunshan learning completion examination, and Li Qin, general manager of the international marketing company of Sany Heavy Machinery Division, listened to the marketing demonstration of the student representatives at the closing ceremony, and gave comments, emphasizing that we should continue to learn product value marketing while changing to consultative marketing, and strive to provide customers with a full range of solutions. At the graduation ceremony, Mr. Li Qin presented awards to the top three students in the Kunshan study completion examination, among which Zhai Xin, a student of the second class of reserves, won the first prize, and Liu Yuming and Jin Muchen won the second and third prizes respectively. Before the end of the graduation ceremony, Mr. Li Qin expressed his confidence in the successful completion of the future training for the trainees, and also interpreted the new international marketing policy for the trainees, and provided a lot of valuable learning suggestions for all the trainees.

Li Qin, general manager of Heavy Machinery International Marketing Co., Ltd., delivered a speech at the graduation ceremony of Kunshan Study

Li Qin, general manager of Heavy Machinery International Marketing Co., Ltd., presented the award to Zhai Xin, the first prize student of the final examination

Li Qin, general manager of Heavy Machinery International Marketing Co., Ltd., presented the award to Liu Yuming, the second prize student of the final examination

Li Qin, general manager of Heavy Machinery International Marketing Co., Ltd., presented the award to Jin Muchen, the third prize student of the final examination

Li Qin, general manager of Heavy Machinery International Marketing Company, listened to the students' practical learning results in marketing

The training was planned and organized by the international headquarters, with rich content and various forms, mainly including the core products of Sany Heavy Machinery Division, selling point analysis and international market planning, etc., and was also interspersed with interactive exchanges during the training, which effectively improved the comprehensive quality of the international marketing reserve elites. The students generally reflected that they had consolidated their product knowledge through this intensive study, and said that they would cherish this opportunity to become a world-class company for SanyConstruction machineryManufacturing companies contribute their own strength.