At the age of 47, he regained his dream and created a new marketing miracle for trucks, Liang Linhe, chairman of Sany Heavy Truck, talked about his original intention

 　　In Changsha in February, there was a drizzle as always. I heard that the rainy weather in the south has lasted for nearly a month, and many people who rarely see the clear sky are shouting for the wandering sun to go home early, while playing the "game of planting the sun" on Taobao. ”

　　Liang Linhe: I'm a truck guy and I've always had a truck dream

On such a day, it is easy for people to get into the bed and not want to come out. Available at seven o'clock in the morningSany heavy truckIn the factory, all the employees gathered and began the morning meeting held by Chairman Liang Linhe.

"The plenary meeting every Tuesday is presided over by Mr. Liang, and the company's management will meet every morning for half an hour before breakfast, lunch and dinner, and for them, it has become a norm to enter the meeting at half past seven in the morning to discuss." Yang Lei, an employee of the marketing department of Sany heavy truck, said.

About an hour later, we met Liang Linhe, chairman of Sany Heavy Truck, in the agreed conference room. Dressed in a blue suit, he walked steadily, his eyes were firm but kind, and after shaking hands with each of our staff members, he began the formal interview.

　　At the age of 47, he regained his childhood dream of building a car

The word "original intention" has become a hot word in recent years, and people who can uphold the original intention often need to eliminate distractions in various situations and make decisive trade-offs. This kind of person has admirable genes in his bones. Last year, a program on Hunan Satellite TV used an entertaining way to express Liang Linhe's original intention of making trucks.

In September last year, a rooftop confession planned by Hunan Satellite TV quickly swiped the screen in the card friend circle. The program team invited a group of people related to the truck to bravely walk on the top of the truck cab and say their love to their loved ones.

Liang Linhe was one of the targets of the confession, and *5656 were invited to the top of the truck. He chose to confess to his mother.

Liang Linhe's mother was a truck driver in the seventies and eighties of the last century, and in order to support her family, she went out early and returned late in order to support her family. At that time, the young Liang Linhe was thinking in his heart that when he grew up, he must build a good truck, so that this group of people like his mother can drive comfortably in the car, the road is safe and stable, and he can not only earn more money every day, but also return home safely and happily to reunite with his family.

Later, after joining the work, Liang Linhe joined the Sany Group. Although Sany is a good unit, he was still a little annoyed at that time, thinking that he had entered a private enterprise, and it seemed that his truck dream would be difficult to come true. But who would have thought that Liang Linhe took the lead in persuading the group to build trucks last year, and as soon as the team was established, he became the leader of this new team. Although he is equivalent to going from the third-level business department of the group to the sixth-level business department, the year-end bonus and equity incentive are much less, but for the original truck dream and the promise to his mother at that time, he still came without hesitation.

When he came, he didn't regret it. When he saw his mother sitting in the cab of the truck he made, and heard his mother say that the Sany heavy truck was particularly comfortable and easy to drive, Liang Linhe's face showed a satisfied and happy smile.

　People friendly What kind of truck causes the user to have the final say

Liang Linhe's trucks are different, and he decided to let the end users have the final say.

When he decided to become a truck man, Liang Linhe registered his real name in the forum of the truck home, and posted on the forum whenever he had spare time, calling tens of millions of truck drivers brothers, consulting the needs of front-line cardholders for trucks, and sharing the new trends and car-making ideas of Sany Heavy Trucks, so that everyone can make suggestions and participate in the truck manufacturing process.

Liang Linhe's post name is "Trinity is both a devil and an angel", from March 24 last year*5656 times, to now 65 have been published, basically every post can be listed in the top ten hot posts of the day, nearly 1,000 replies below each post Liang Linhe will check one by one and reply seriously.

"A lot of people are questioning, did I write these posts myself and reply to them one by one? Including some employees in my company, sometimes when they see my reply at one or two o'clock in the middle of the night, they will also tell me, you are so busy, these posts can be handed over to us to operate, but I have declined. Liang Linhe said that he feels that only by being able to hear the real voice of the end user and integrate it into the manufacturing and research and development of the product can we produce truck products that truly meet the needs of users and market demand.

As for why the name of the post is "Sany is both a devil and an angel", Liang Linhe explained in *5656 posts: for those "giant" traditional car companies with strong assets, Sany heavy truck is a devil, he wants to take advantage of the Internet, mobilize tens of millions of truck drivers to set off a reform, and challenge the traditional truck manufacturing enterprises, at the same time, for truck drivers, Sany heavy truck is an angel, he wants to build high-quality and low-cost trucks, bypass the middleman, and directly transfer the value to the end user, Bring real benefits to these "grassroots" drivers.

Allowing users to truly participate in the manufacturing and research and development of trucks is undoubtedly a new era for China's truck manufacturing industry.

　　Tolerance Help Yunnan cardholders solve the problem of brake pads

Last year, Yunnan cardholders posted that the incident of Sany truck brake pad failure caused a lot of sensation in the cardholder circle, and Liang Linhe did not shy away from talking about this topic.

According to reports, last year, Sany Heavy Truck received feedback from Yunnan cardholders brake pad problems, which caused the attention of Sany Heavy Truck employees, after all, the brake problem is no trivial matter, Sany Heavy Truck quickly sent two batches of technical and maintenance staff to deal with it.

Due to the mismatch of the user's main hanging brakes, the tractor performed the main braking every time the brakes were made, and the trailer was almost not involved in braking, resulting in rapid and abnormal wear of the tractor's brake pads

The staff found at the scene that the card friend has a habit in the actual vehicle operation, each time the brake is mainly relied on the main car to brake, due to the user's main hanging brake mismatch, each braking is the main braking of the tractor, and the trailer almost does not participate in the braking, resulting in rapid abnormal wear of the tractor brake pads. At that time, the mileage of the vehicle reached 20,000 kilometers, and the trailer of the main car was not decent, but the brake pads of the trailer were like new, and the cause of the accident could be seen.

Although the main responsibility is not in Sany Truck, but adhering to the attitude of being responsible for the user, Sany replaced the new brake pads for the customer, and at the same time corrected and explained its use habits, but who knew that the card friend did not fully realize his mistake, and put forward a claim after the replacement of the vehicle brake pads, and the unreasonable request was not realized, so he resorted to anger and posted it on the Internet.

"This incident has a great impact on the brand of Sany Heavy Truck, at that time, in fact, we can fully protect the legitimate rights and interests through legal channels, but it is not easy to think about the cardholder's family waiting for him to make money to support the family, so I will communicate with the cardholder and understand that the matter will be calm." Liang Linhe said that if there is a problem with Sany truck, it will be dealt with in *5656 time, and I hope to hear the opinions and suggestions of users, but I hope that everyone will analyze the problem rationally, because brand reputation is really important for an enterprise.

　　Boost Sany Heavy Truck will be integrated into European genes

In the past week, a group of technicians from Europe have been stationed in the factory of Sany Heavy Truck, who often study carefully around a truck for a long time, and then return to the company for a long time to discuss.

"I spent a lot of money to hire these people, and it took a lot of effort and resources." Liang Linhe said.

It is understood that many foreign big-name trucks are designed and developed by the original team of this company. It is a company with more than 20 years of design history in the automotive industry, with rich experience in the whole process of vehicle development such as styling design, body and chassis, electronic and electrical, power matching, manufacturing engineering and test testing, with more than 2,000 R&D engineers, and is the outsourcing design unit of many international brand truck companies.

At present, Sany Heavy Truck is discussing cooperation with some foreign enterprises, the 8 personnel who came this time include team body-in-white design users, electronic and electrical design users, chassis power matching users, process users, logistics supply chain management users, manufacturing users, production line equipment selection users, etc., their main task this time is to fully understand Sany Heavy Truck, do preliminary research and development and design, and write a design task book.

It is understood that in addition to the introduction of foreign talents and resources, Sany will also send a Chinese design team to Europe, discuss and design the task book with them, participate in the entire design and production of new products, and let their products and R&D personnel improve together.

"Within two years, Sany Heavy Truck will develop a high-end configuration of heavy trucks, pure European design pedigree, from product design to power matching; From the production process to the production line planning, the European team is in charge of it." This is Liang Linhe's commitment to cardholders, let's wait and see.

In March this year, Sany Heavy Truck will hold the first Cardholder Festival, and the launching ceremony will be held on February 25. On the day of the launching ceremony, the sun came out of Changsha after more than half a month of rainy days.

53 seconds for the first * purchase to get off to a good start; Premier Li Keqiang of the State Council inspected Sany Heavy Truck; Go deep into the front line to carry out the activity of "Serving Ten Thousand Miles...... On the big screen, the big events that make Sany Heavy Truck people proud are being shown over and over again. Liang Linhe was impassioned in his speech at the opening ceremony, he is middle-aged in a sense, maybe a new career has just started, the future of the heavy truck market who is the main ups and downs, we look forward to Sany heavy truck with practice to explore.