Fierce competition Sany Heavy Marketing Spring Festival training ended successfully!

On February 17, the 2024 Spring Festival Training Knowledge Contest of Sany Heavy Equipment Marketing Company came to a successful conclusion in Shenyang. Mr. Qi Jian, Chairman of Sany Heavy Equipment, Mr. Yin Li, President of the Mining Research Institute, Mr. Sun Hao, General Manager of the Marketing Company, and other major leaders of the business department attended the competition as judges, and 14 branches as participating teams presented a wonderful showdown for the judges on the scene and the Sanyi people in the live broadcast room.This knowledge competition is a special training activity launched by marketing companies for the front line, aiming to improve the internal literacy of marketing personnel, have a deep understanding of the product, and thus empower the front line. In addition to the traditional speech competition, the wheel must answer race and the racing competition are also added, which fully tests the memory, agility, judgment and teamwork of the contestants, and the on-site competition is very fierce.

Before the start of the competition, Mr. Sun Hao, general manager of the marketing company, delivered a speech. He began by mentioning "three questions for marketers to think about – what are we going to do this year?" What is the improvement compared to last year? What can we do for others? And pointed out that "the marketing company is to complete the task of 10 billion this year, turn last year's pain points into bright spots, and cultivate talents and build a high-quality team for a long time." In the face of the sales situation in the first quarter of this year, he said that it is necessary to always have a sharp sword at the head, grit his teeth, be ashamed and brave, and finally achieve the goal and turn the tables against the wind.

In the first round of product promotion speech competition, 10 coal machinery branches and 4 wide-body vehicle branches respectivelyShearersZhao Jianhua from the North China Branch of the wide-body vehicle, Ma Fang of the Inner Mongolia Branch of the wide-body vehicle, and Li Yeyang of the Anhui Branch temporarily took the lead.

In the second round of the knowledge competition, 14 branches chased after me, very anxious, and the accuracy rate of answering questions was as high as 94%, and the scores were comparable. In the double test of thinking speed and reaction ability, the Yunnan branch of the first group won five questions in the second half of the race, and achieved a turnaround against the wind, catching up with the original leading Jinbei branch, and won the first place with a total score of 113.9 points. The second group of wide-body car South China Branch grabbed five out of five, with an accuracy rate of 100%, and won the final victory with a total score of 134.2 without suspense.

After the intense competition, Mr. Yin Li, President of the Mining Research Institute, first commented on the wonderful performance of the players today. He very much recognized this form of competition, and expressed his appreciation and encouragement to the contestants who "told the story of the product pitch" in the speech competition. In the final summary and comment, Mr. Qi Jian, chairman of Sany Heavy Equipment, first expressed his gratitude to the 14 groups of players present and congratulated the two groups of winning branches. At the same time, he also mentioned, "The speech contest is to have a deep understanding of the product, in order to tell the core selling point of the product and what value can really be created, which is what customers are most concerned about." Finally, he fully praised the performance of the contestants in the rush competition, "You can't give up until the end, you have to go all out and do your best." ”

This event is not only a wonderful competition and duel, but also allows a group of elite soldiers with knowledge, passion and dreams to break through the boundaries and realize themselves. I believe that in the future career path, they can be brave and courageous.