Sany Heavy Equipment held a marketing work conference for the first quarter of 2025

On April 21, 2025, Sany Heavy Equipment's domestic marketing work conference for the first quarter of 2025 was successfully held in Huilongguan Park, Beijing. Xiang Wenbo, Secretary of the Party Committee and Chairman of Sany Group, attended and presided over the meeting, Xiang Ruan, Senior Vice President of Sany Group and Director of Marketing Empowerment Headquarters, Qi Jian, Director of Sany Group and Chairman of the Heavy Equipment Division, Zhang Zhihong, General Manager, Sun Hao, General Manager of the Marketing Company, and many other leaders attended the meeting and listened to the work report, and the relevant persons in charge of 12 domestic branches attended the meeting and reported the sales in the first quarter of 2025.

The meeting focused on the three core propositions of "product competitiveness, marketing competitiveness, and service competitiveness", and conducted in-depth discussions on key topics such as global strategic layout, breakthroughs in underground mining technology, and intelligent equipment upgrades, so as to draw a blueprint for high-quality development throughout the year.

At the beginning of the meeting, Sun Hao, general manager of the marketing company of the heavy equipment division, made a comprehensive summary of the domestic marketing work in the first quarter of 2025 He said that in the face of the development opportunities of the new cycle of the industry, Sany Heavy Equipment continued to deepen the "customer-centric" business philosophy, and achieved a steady increase in the high-end market share by optimizing the regional marketing layout and strengthening the digital marketing capabilities. At the same time, he also pointed out that the current industry is facing the dual pressure of cyclical adjustment and structural transformation, market demand volatility is intensifying, and the competitive landscape is profoundly reshaped.

After the completion of the domestic marketing report, Wang Yeming, general manager of the accessories company of the heavy equipment division, made an overall report on the aftermarket and accessories business, and the accessories company continued to deepen the "full life cycle service" strategy, and provided more efficient and reliable aftermarket support for industry customers by optimizing the supply chain system and improving intelligent service capabilities

Customer first: win trust with the ultimate service

After the report was completed, Zhang Zhihong, general manager of the reloading division, emphasized in the meeting: "Marketing work should focus on customer value, start from the details, and show professionalism and temperature; The R&D system should fully support marketing needs, dare to innovate and break through, and create high-quality equipment that can truly solve customer pain points. We must adhere to the principle of 'product is king, service wins', and win the long-term trust of customers with leading technology, reliable quality and ultimate service. "

Intelligent manufacturing upgrading: strictly deepen the quality foundation and service benchmarking

Mr. Qi Jian, chairman of the heavy equipment division, arranged and implemented the key work of each department one by one, requiring the manufacturing department to strictly control the quality, the R&D department to accelerate the intelligent upgrade, and the marketing service team to deepen the standardization of customer service; In his speech, he particularly emphasized that it is the hard work and dedication of all marketing service officers that has made the heavy equipment division achieve good results in the first quarter, but it must not be complacent. Finally, he called on all employees to have a stronger sense of urgency and fighting spirit to achieve better results in the second quarter.

Strategic upgrading: build a "three-in-one" value moat

At present, the coal equipment industry is facing a period of deep adjustment, and customer needs are becoming increasingly diversified. Chairman Xiang Wenbo emphasized: "Product competitiveness is the foundation, marketing competitiveness is the engine, and service competitiveness is the moat. All personnel must build an end-to-end value chain around the front-line needs of marketing. "

Product innovation: Set up a special technical team to deeply cultivate the field of underground mining, strengthen the research and development of simulation technology, and require R&D personnel to go deep into the front line of the mining area to create an integrated technical moat of "R&D-manufacturing-service";

Breakthrough in the global market: focus on the layout of overseas coal-rich areas, establish a localized marketing service system, and implement the internationalization strategy of "competing for every order";

Reshaping of service value: Accelerate the construction of the direct service system, require all provincial branches to fully implement the service network in the mine, and build a new standard for an efficient response mechanism.

We are well aware that excellent product and service capabilities are the twin engines of sustainable development of enterprises. In the future, Sany Heavy Equipment will continue to deepen the two-wheel drive strategy of "product + service", build a full life cycle service system through digital and intelligent means, and create an open and win-win industrial ecosystem. We firmly believe that only customer-centric value creation can truly promote the high-quality development of the industry and contribute to the transformation of Made in China to Chinese service.