Build consensus and draw the future! Sany Heavy Machinery's aftermarket strategy has accelerated

Recently, Sany Heavy Machinery's offline seminar with the core theme of "creating customer value and innovating business models" came to a successful conclusion in the mountain city of Chongqing.

Mr. Zhong Youfu, Service Director of Sany Heavy Machinery Marketing Company, Mr. Ren Can, Deputy Director of Service Department of Marketing Company, and service directors of 32 agents from all over the country gathered together to build consensus and draw directions for the high-quality development of Sany Heavy Machinery's aftermarket ecology.

Before the meeting, the team started a field investigation and in-depth exchange trip, and walked into the Sany Chongqing factory to visit the intelligent production workshop and understand the technology and technology. Subsequently, special discussions were held on topics such as product change and technology upgrades, deepening consensus in the collision of ideas, laying a solid foundation for the efficient promotion and implementation of subsequent seminars.

Intensively cultivate the aftermarket and build an excellent service system

Mr. Zhong Youfu, Service Director of Sany Heavy Machinery Marketing Company, clearly pointed out at the seminar: "The aftermarket has become an important area for us to provide customers with all-round and full-cycle service support. He emphasized that this seminar is an important opportunity to further deepen the linkage mechanism between manufacturers, on the one hand, continue to innovate and expand the aftermarket product matrix, on the other hand, make every effort to ensure the stable operation of channels and the efficient promotion of core business innovation, build a high-quality aftermarket service system, and continue to create customer value.

During the seminar, the team formed three groups to carry out multiple rounds of targeted in-depth discussions on aftermarket service quality, digital service extension, equipment maintenance and other related topics around "creating customer value and innovating business models" as the core.

All members break boundaries, are open and pragmatic, and express their hearts: dry goods sharing and pain point analysis, regional case reference and innovative ideas collide. Everyone brainstormed, made suggestions for aftermarket product and business model innovation, and condensed and exported important discussion results.

At the end of the seminar, in order to commend the in-depth exploration and outstanding achievements of each group, Mr. Zhong Youfu awarded bonuses to the three groups that completed the achievement report in turn, affirming the crystallization of the team's wisdom with practical actions, and further stimulating the enthusiasm and motivation of the team to deepen the aftermarket.

This seminar not only greatly boosted the confidence of agents in building an aftermarket system, but also built a solid bridge between Sany Heavy Machinery and the agent team for efficient coordination, mutual benefit and win-win results. Looking forward to the future, Sany Heavy Machinery will join hands with the majority of agents to build consensus and make precise efforts with product and service upgrading, digital transformation and business model innovation as the core path, and jointly explore a new path of aftermarket development that is close to the market and rich in Sany characteristics. We firmly believe that by continuously deepening synergy and integrating wisdom and strength, we will inject strong new momentum into the high-quality development of the industry, continuously improve customer experience, create sustainable high-value returns for customers, and jointly create a new chapter in aftermarket business.