The seminar on the milestone plan of Sany Heavy Equipment's domestic marketing major customers was successfully held

From November 20th to 21st, the seminar on the milestone plan of Sany Heavy Equipment's domestic marketing major customers with the theme of "Breaking the Situation and Casting Ten Billion Souls" was held in Xi'an Industrial Park. Mr. Sun Hao, General Manager of Sany Heavy Equipment Marketing Company, presided over the meeting, and Mr. Zhang Ji, Deputy General Manager of the Marketing Company, General Managers and Deputy General Managers of 12 Branches and 24 Marketing Elites attended the meeting to discuss the development path and landing strategy of key customer business.

This meeting aims to fully implement the company's strategic deployment of focusing on key customer business and clarify the future development direction. In the face of increasingly fierce market competition, Sany Heavy Equipment hopes to deepen strategic cooperation with major customers, improve service quality, innovate cooperation models, and ultimately achieve leapfrog business growth.

The meeting begins: draw a blueprint of 10 billion

At the launching ceremony of the meeting, Mr. Zhang Ji, deputy general manager of the marketing company, first systematically expounded the strategic concept of "2028 10 billion dream". He conducted an in-depth analysis of key topics such as domestic market trends, the path to achieve the goal of 10 billion yuan, business bottleneck breakthroughs, team morale improvement, regional task decomposition and major customer gambling mechanisms in the next three years, and clarified the direction for subsequent discussions.

At the end of the kick-off meeting, Mr. Sun Hao, general manager of the marketing company, emphasized: "In the current market environment, deepening strategic cooperation with key customers is the key to achieving sustainable growth. We need to win the trust of customers with more innovative thinking, more accurate solutions, and more efficient services, and create a new pattern of value and win-win results. All branches must unify their thinking, build consensus, take the key customer business as the top priority, and ensure the realization of the company's strategic goals through precise planning and execution. ”

Group discussion: collision of ideas and wisdom

On the afternoon of the 20th, the meeting entered the group discussion stage. The participants were divided into several groups and had heated discussions on topics such as business expansion, service optimization, and resource support for major customers. The atmosphere was lively, and representatives of each branch actively shared practical experience, jointly analyzed business difficulties, and discussed solutions. The general managers of some branches said, "The key customer business is not only about the number of orders, but also about the depth of service. We need to start from customer needs and provide customized solutions for the whole life cycle in order to truly win long-term cooperation. ”

Speech competition: plan competition to show strength

On the morning of the 21st, the conference held a speech competition with the theme of "Key Customer Milestone Plan". The general managers of the 12 branches took the stage in turn to show the development plans and implementation paths of key customers in their respective regions.

The results of the competition are evaluated according to the average score of the group, which fully reflects the comprehensive level of teamwork and plan implementation ability. Mr. Sun Hao pointed out in his post-competition comments that the solutions of each group not only reflected a deep understanding of customer needs, but also demonstrated the professionalism and innovation ability of the Sany marketing team.

Clear direction: consensus implementation and action is imminent

On the afternoon of the 21st, all the participants gathered again to summarize the results of the discussion and clarify the focus and action path of the next stage. The meeting determined the core principle of "customer-centric and innovation-driven", formulated specific key customer milestone implementation templates, and provided clear guidance for the follow-up work of each region.

The participants agreed that this seminar not only unified the thinking, but also clarified the direction of action, laying a solid foundation for the comprehensive promotion of major customer business in the next three years.

Everything for the customer Everything comes from innovation

The successful convening of this conference demonstrates Sany Heavy Equipment's determination and confidence to firmly promote the strategy of major customers. As Mr. Sun Hao, general manager of the marketing company, said: "The ultimate goal of all our work is to better serve customers. We can only grow if our customers succeed. ”

In the future, Sany Heavy Equipment will continue to uphold the concept of "everything for customers", continuously optimize service processes, innovate cooperation models, and help customers create greater value through continuous technological innovation and service upgrades, and jointly promote industry progress and high-quality development.