In 2016, 70,320 excavators were sold, a year-on-year increase of 24.8%

Since the reform and opening up, China's economy has become one of the important engines of world economic development. In the context of rapid economic growth in China, the construction machinery industry, especially excavation machinery, has also ushered in a stage of rapid development. However, in the face of the complicated international situation and the difficult situation of increasing downward pressure on the domestic economy, seeking progress while maintaining stability has become the general tone of economic development in recent years, and China's economy has officially entered the "new normal". With the economic transformation, excavator sales began to fall off a cliff in 2012, and in the following four years, sales continued to decline, and the construction machinery industry also stepped down from the "altar".

In 2016, 70,320 excavators were sold, a year-on-year increase of 24.8%

Entering 2016, after four years of overall decline, the sales volume of the excavator industry has stopped falling and stabilized, and the trend of bottoming out in the industry has become more and more obvious. According to the statistics of the China Construction Machinery Industry Association, the cumulative sales volume from January to December was 70,320 units, a year-on-year increase of 24.8%, which is the first time since 2013 that the growth rate of excavator sales has turned positive, which also shows that the industry has begun to bottom out.

Comparison of domestic excavator sales in 2016 and 2015

From the point of view of sales, compared with last year, the market was stable in the first half of 2016, and since entering the third quarter, due to the superposition of many factors, sales have grown explosively, and the market performance is unexpected. In terms of the number of sales of comparable enterprises, the year-on-year increases in the first, second, third and fourth quarters were 6.4%, -10.9%, 45.0% and 73.1% respectively.

Quarterly sales comparison in 2015 and 2016

Market pattern Domestic brands account for half of the country

It is understood that before 2010, Japanese brands occupied a dominant position, with a market share of more than 1/3, the market share of European and American brands was basically stable, the market share of domestic brands gradually increased, and the market share of Korean brands declined significantly. Since 2011, domestic brands have gradually occupied a dominant position in the market.

In 2016, the brand proportion of the domestic excavator market

According to the data of the Construction Machinery Industry Association, the market share of Sany Heavy Industry's excavators is still at *5656 and is expected to continue to increase. In 2016, Sany Heavy Industry sold a total of 14,058 excavators, a year-on-year increase of 40.6%, reaching 20.0% (17.7% in 2015 and 15.1% in 2014). In addition, it can be seen from the market brand share that the market share of Sino-foreign joint venture wholly foreign-owned brand enterprises is 54%, and the market share of domestic brand enterprises is 46%. It can also be seen that in the context of the market decline, the competition is more intense, and domestic brands gradually occupy a dominant advantage.

The product structure is obvious, and the attention of small digging is increasing

It is understood that before 2010, the market product structure was basically stable, since 2010, the market share of small digging began to increase significantly, and the market share of digging began to shrink gradually.Big diggingThe market is yet to be explored. Data show that in 2016, excavators below 20 tons accounted for 85%, 20~30 tons accounted for 11%, and more than 30 tons accounted for only 4%. It can be seen from the product structure that the same economic environment, small digging (less than 20 tons) has received more and more attention, which is mainly related to the market demand characteristics of small digging (less than 20 tons). Combined with the market holdings, in the past five years in the context of the market decline, the number of large digging, medium digging has fallen to a certain extent, while the small digging holdings have remained basically unchanged.

Diagram of the proportion of excavator sales by tonnage in 2016

The export market is picking up and the pace of internationalization is advancing steadily

According to the export data of China Construction Machinery Industry Association, from January to December 2016, 27 host manufacturers included in the statistics exported and sold a total of 7,327 excavator machinery products of various types, a year-on-year growth rate of 27.8%, and exports accounted for 10.4% of sales (10.2% in 2015 and 6.6% in 2014).

Comparison of domestic excavator exports in 2016 and 2015

It is understood that since the country injected "four trillion" good funds, the domestic excavator market sales have surged, resulting in the export market affected and declined. In 2010, the proportion of excavator exports fell into the trough, accounting for only 1.7% of the year's sales, in 2012, with the shrinking of the domestic market, the focus of enterprises gradually turned to the international market. From January to December 2016, the export ratio has reached 10.4%. It is believed that with the continuous improvement of domestic product quality and serviceThe Belt and Road InitiativeWith the continuous advancement of the internationalization strategy, the export market of China's excavator products will be further expanded, and the proportion of exports is expected to be further increased, and the vast overseas market will become a new stage for the development of domestic enterprises.

2016 is a year of gradual improvement for the construction machinery industry, excavator sales since August has rebounded strongly, not only to the industry people greatly encouraged, but also to bring enough confidence to enterprises to face the future of the construction machinery industry. In 2017, with the further increase of the country's macro-control policies and the further deepening of supply-side reform, the country will further increase investment in infrastructure, and then promote the development of enterprises to eliminate backward production capacity, increase investment in innovation, and the construction machinery industry may also usher in a comprehensive recovery and development.