The explosive growth of excavators, is it a mirage or the return of the *?

The excavator market, which has been silent for five years, ushered in a big outbreak again in this spring March, with a total of 14,530 units sold after the Spring Festival, a year-on-year increase of 297.65%, refreshing the excavator growth rate since the data tracking history of the single month * 5661 record, this explosive growth will be a true portrayal of five years ago?

Crazy excavator

In February this year, it is not an exaggeration to describe the excavator sales data as "crazy". The total sales volume of domestic excavators in February was 14,530 units, a year-on-year increase of 297.65%. This is another explosive growth after four consecutive months of growth of more than 70% and a month of more than 50% year-on-year growth.

Excavator sales continue to be hot, which is just the warm-up of the "golden three, silver four" peak season of the excavator industry. According to the terminal, the post-holiday sales of enterprise agents in many provinces have greatly exceeded the sales level of the whole month in February of the same period last year. The terminal demand is strong, has been transmitted to the main engine factory manufacturers and upstream parts enterprises, from the current factory stocking, orders have increased significantly, production schedules are full, and some models have been out of stock.

From the perspective of Sany Heavy Industry, a leading excavator company, the sales volume of Sany Heavy Industry excavators exceeded 3,600 units in February, a year-on-year increase of more than 360%. A team in the production workshop of Sany Heavy Industry has a single-day production task of 70 units. But even with this intensity of production, it still can't keep up with the pace of sales.

This spring came earlier than ever

Before September last year, excavator machinery manufacturers encountered a freezing point in performance, and Wu Denglong was still leading the team to carry out business with difficulty. There are not many signs of recovery in the industry population. Entering September, the industry is obviously picking up rapidly, the monthly order growth began to increase exponentially, a year-on-year increase of more than 50%, he expects that the orders in March will continue to grow on the basis of February, he now has to do every day is to report the plan to the head office, coordinate the customer to urge the goods.

Wu Denglong is the Hunan regional marketing director of Hunan Zhongwang Construction Machinery Equipment Co., Ltd., the company is the general agent of Sany excavators authorized by Sany Group in Hunan and Jiangxi, Wu Denglong entered the construction machinery industry 14 years ago, and witnessed the entire excavation market from a mythical existence to a cliff-like decline. Wu Denglong realized that the cold winter had finally survived, and the long-lost spring had finally arrived.

As the head of the sales department of Yunnan Ruide Industry and Trade Co., Ltd., since September last year, he clearly felt that the market began to change sharply, customer demand increased significantly, and constantly updated the production plan with Sany headquarters every day, and could barely cope with customer demand, by the end of December last year, more than 100 excavators had been prepared to cope with the explosive growth after the holiday. However, the intensity of the post-holiday outbreak still caught them by surprise.

In February, Li Yunfeng's company's orders soared by 200%, and now the backlog of customer machines has been more than half a month. He expects that March will add another fire to the foundation of February, and he expects the Sany headquarters to continue to increase the regulation of production plans and *5655 to meet customer needs.

Yunnan Province, as an important excavator town, has always been a place for enterprises. Since 2015, the national sales of excavators have maintained the top five, once firmly in the top spot in the national sales, Yunnan Ruide Industry and Trade Co., Ltd. as a Sany excavator agent, full of confidence in Yunnan to regain the throne.

The madness of reason is not accidental

In the face of the crazy growth of excavators, many people will think of the excavator market in 2012: low down payment, zero down payment, price chaos made the whole market soar, and the market did not give everyone the feedback they wanted, bad debts and bad debts emerged in endlessly, the more you sold, the more you lost, and the whole industry went through a mirage.

And is the accelerated growth of excavators that began in September last year a repeat of five years ago? This time it seems to be closer to a return to reason.

Li Yunfeng, who is fighting in the front line of sales, believes that the difference between the *5655 is the actual prosperity of the demand side, and the core belt of the Belt and Road construction in the deep Yunnan region, with the continuous advancement of the "Belt and Road" national strategy, will accelerate the region's demand for construction machinery, high-speed rail and nuclear power; The other is the start of infrastructure construction, infrastructure construction is mainly roads and bridges, and this mainly benefits from the country's PPP construction investment.

Since the beginning of this year, the state has intensively introduced investment plans in infrastructure construction, and on January 5, the "13th Five-Year Plan for the Great Development of the Western Region" was approved, involving a large number of infrastructure construction projects.

According to the Ministry of Finance PPP Center information, as of the end of December 2016, a total of 11,260 PPP projects in the country, with an investment of 13.5 trillion yuan, with municipal engineering, transportation, and urban comprehensive development as the key investment direction, driving the continuous recovery of related equipment procurement and utilization hours, most of these investments will be implemented in 2017.

Recently, Founder Securities predicts that the growth rate of China's infrastructure investment in 2017 will exceed 20%. In the context of real estate regulation and long-term mechanism construction, infrastructure will become the government's main means to maintain steady economic growth, including high-speed rail, urban rail transit, underground comprehensive management and other infrastructure construction will remain high, which is undoubtedly great good news for the construction machinery industry, and will play a great role in promoting the development of the entire industry.