Sany excavators compete for the global market, made in China or made in the world

Europe, the most competitive region in the global manufacturing industry, has a strong machinery and equipment manufacturing industry, and occupies a prominent position in global information technology capabilities.

In the case of strong opponents and geographical advantages, Sany bucked the trend and started a localization battle, proving with strength and quality that Sany equipment is not only easy to sell in China, but also in front of global manufacturing tycoons, Sany can still compete with them.

Sany appeared at the BMW Exhibition in Munich, Germany

Sany Europe, excavator sales excavator sales increased by 227%

According to the data, in 2016, Sany Europe's sales performance increased significantlyMiddle diggingExcavator sales increased by 227% compared with 2015. After years of fine operation, Sany "European R&D and manufacturing" construction machinery products have developed rapidly. Behind this achievement, it is naturally inseparable from Sany's industrial layout and globalization strategy.

In order to better integrate German culture and absorb European's advanced manufacturing technology, in 2011, the Sany Bedberg Industrial Park with an investment of 100 million euros was officially put into operation, relying on this 20,000 square meter production base, Sany Europe has achieved rapid and steady development.

Trinity European Bedberg Industrial Park

At the same time, the strict control of product quality has allowed Sany to find its place in Europe, where there are many local self-selected brands. It is understood that the European market has strict CE certification requirements for products, and the technical threshold is higher than that of most markets in the world. Sany Europe has made great efforts to develop and improve products that comply with local laws and identify the requirements and preferences of European customers.

Deng Haijun said that Sany entered the European market as an emerging brand, with vitality and strong market adaptability, combining "Chinese manufacturing advantages + European and American technical advantages", so it has gradually been recognized by European and global customers.

In the domestic market, Sany excavator has been firmly in the top spot in sales for 7 years

In May, Sany Heavy Machinery once again topped the sales list, beating foreign brands and becoming the object of foreign giants.

The performance of Sany Heavy Machinery has once again attracted the attention of CCTV

It is worth mentioning that the little brother of the excavator industry, "Sany Micro Excavation", which is an important contributor to sales, has become a leader in the construction of small earthworks due to the increasing demand for municipal maintenance, landscaping, farmland water conservancy and other construction.

▲Compact size and flexible mobility. Other brands of equipment cannot reach the construction places, such as basements, underground wells, houses and other small places, Sany micro-excavation can be easily done!

Industry insiders pointed out that because the quality of Sany micro-excavation has been comparable to that of international high-end brands, but the price is more affordable and the investment cost is lower, Sany micro-excavation has a tendency to replace labor, becoming a "dark horse" to guide the increase in sales in the global excavator market.

In Europe, where there are many high-end manufacturing industries, the performance of Sany excavators has doubled, making high-end manufacturing brands look at each other differently.

When everyone takes three steps back or takes a detour in front of the menacing foreign brands of "mastering core technology", Sany chooses to face it head-on, and has won a place in the global market with strength and quality, becoming a well-known "business card" for Made in China to go global.