Sany Heavy Industry's marketing work conference in the first half of the year was held

A few days ago, Sany Group's marketing work summary meeting in the first half of 2005 was held in Changsha. This meeting is the 5656th marketing work conference after Sany Group completed the integration of the marketing system, and more than 40 general managers of marketing branches from more than 20 provinces and cities across the country attended the meeting. The meeting summarized the sales of pumps, road machines and excavators in the first half of the year, and made specific arrangements for the marketing work in the second half of the year.
This year, according to the national macro-control situation, Sany Group further implemented the business strategy of one rise, two drops and three to strengthen its business strategy, and achieved good business performance in the first half of the year by comprehensively improving product quality, reducing costs and expenses, reducing inventory and accounts receivable, strengthening basic management, and strengthening marketing and service capacity building. At the meeting, according to the completion of the sales plan in the first half of the year, the pumping, excavator and road machine branches were rewarded. Among them, 11 branches of Yunnan, Gansu, Hubei, Shandong, Shanxi, Jiangsu, Jiangxi, Shanghai, Anhui, Shaanxi, Xinjiang, etc., 2 branches of road machinery in North China and Central Plains, and 3 branches of excavators, including Hunan, Guangdong and Liaoning, were rewarded.
Liang Wengen, Tang Xiuguo, Xiang Wenbo, Yi Xiaogang, Mao Zhongwu, Wang Zuochun, Zhou Fugui, Huang Jianlong, He Dongdong, Zhao Xiangzhang, Duan Dawei and other leaders of the group company attended the conference and presented awards to the branch managers who received the awards.
At the meeting, Chairman Liang Wengen made an important speech. Liang Wengen expressed his gratitude to all the marketing and service officers, especially the branch managers, for their contributions to the company's operation and equity division reform, and put forward the following requirements to the branch managers: First, we should attach great importance to the spirit of the company's documents, relevant systems and the publicity and implementation of Sany culture, and timely inform the company of the adjustment of relevant policies at the weekly meeting of the branch. Second, we should attach great importance to team building and strengthen the training, motivation and style training of marketing service personnel. Third, we should attach great importance to the problem of overdue payments, and strengthen the collection of overdue payments from the aspects of concept and human resource allocation. Fourth, we should attach great importance to product quality, deeply understand and accurately feedback customers' opinions and needs for the company's products, so that the company can quickly improve and upgrade.
In addition, Liang Wengen also put forward requirements for the next step of the pumping, road machine and excavator marketing branches. He pointed out that the pumping marketing branch should deeply understand the importance of the group's business integration, and fully support other marketing branches other than pumping from the aspects of marketing skills, marketing platforms, and service resources. Road machine marketing branch should learn from the company's early development of pump trucks,Tow pumpThe experience of the market, take effective measures, strengthen the promotion efforts, win the trust of customers from the quality and service aspects, and make concerted efforts to make pavers, graders, tandem rollers and other products into the second of Sany trailer pumps. Excavator marketing branch to further innovate the marketing system, control business risks, through the improvement of product quality and the best than the service to create the competitiveness of Sany excavator.
(Source: China Construction Machinery Information Network 2005-7-18)