Sany Heavy Industry is growing in the boat against the current

On September 1, the 7th International Highway and Water Transportation Technology and Equipment Exhibition (CHINATRANSPO2004) was unveiled at the National Agricultural Exhibition Center in Beijing, which is one of the most influential and large-scale 5655 international exhibitions in China's transportation industry. In the wide outdoor exhibition area, a dazzling array of road machinery is dotted, and famous domestic construction machinery manufacturers gather here, each offering a magic weapon. Sany Group has become an enterprise with an exhibition area of 5655 with a booth of 1,000 square meters, which is particularly eye-catching.
Macroeconomic regulation and control panning for real gold
In this year's discussion of the secondary industry, macroeconomic control is undoubtedly the keyword, and the construction machinery industry is no exception. Generally speaking, due to the country's prudent fiscal policy, control of infrastructure investment, construction machinery shrinks in reason, from the perspective of the industry, it is also an indisputable fact. Having said that, when it comes to specific enterprises, not all of them are falling flowers and flowing water.
Zhou Jianhong, assistant general manager of Sany Heavy Industry and deputy general manager of the marketing company, told reporters that in the first half of this year, Sany Heavy Industry achieved a main business income of 1,566.334 million yuan, an increase of 68.89% over the same period last year; The net profit was 204.33 million yuan, an increase of 36% over the same period last year. In addition, in January ~ July this year, Sany Heavy Industry's export sales reached 7 million US dollars, an increase of 6 times over the same period last year.
He analyzed that macroeconomic regulation and control is good and gave three reasons.
First, regulation has slowed down the pace of progress of the entire industry, and enterprises have gained the opportunity to strengthen internal management. In the past few years, the market has been hot, and the company has focused on expanding production and has no time to make internal adjustments, which has laid hidden dangers for future development. It is necessary to practice internal skills to make the internal structure of the enterprise keep up with the speed of external expansion, which is the need for healthy development.
Second, regulation and control have intensified competition in the industry, and one of the results of survival of the fittest is that the threshold of the industry is high, and disorderly competition has been regulated. After the reshuffle, the company will inevitably be more rational.
Third, regulation and control have prompted enterprises to strengthen the development of the international market.
Zhou Jianhong said that after the pressure was transformed into motivation, Sany's amazing growth in export sales this year appeared.
The loss in the embankment is compensated outside the embankment
Any change is a new opportunity for prepared businesses. At present, the international construction machinery market has a circulation of about 100 billion US dollars, and some high-level, high-quality products have the strength to enter the international market. The person in charge of the international department of Sany Heavy Industry said that Sany Heavy Industry has formed three regional markets in North Africa, Eastern Europe and South Asia, and its annual sales have increased exponentially.
Xiang Wenbo, executive president of Sany Group, said that in 1994, when Sany Heavy Industry first explored the construction machinery industry, it aimed at multinational companies, with the same performance, optimized service and slightly lower price, based on the high-end market. In the competitive field where the market and resources are fully open, private enterprises have a competitive advantage because of their deep understanding of customer needs and their ability to act quickly and make decisions.
By accelerating the pace of entering the international market, Sany has successfully resolved the crisis caused by regulation and control. This also gives enlightenment to the industry: the survival of enterprises must not depend on a certain country or a certain region, even if China's construction machinery is the most dynamic market. On the contrary, if the domestic market is fully developed and the international market is developed, the overall business situation will not fluctuate too much if the local market is affected. This is the case for many of the industry's leading international companies, such as Caterpillar, which accounts for less than 25% of its domestic sales.
Eggs don't fit in one basket
Since 1993, Sany has entered the field of heavy machinery manufacturing, an industry that has always been only involved in state-owned enterprises. Today, Sany Heavy Industry's trailer pump and pump truck products have accounted for 40% of the domestic market share, is the only domestic production of more than 50 meters of boom pump truck enterprises, in 2003 the company's pump truck production and sales in the world * 5656.
However, the growth space of the concrete machinery market is limited after all. At the beginning of 2004, Liang Wengen, chairman of Sany Group, clarified the 16-character policy of strengthening construction machinery in the annual business report, that is, weak products become stronger, strong products are stronger, fully entered, fully integrated, waiting for opportunities in road rollers, pavers, graders,Rotary drilling rigs, excavators, bulldozers and mixing buildings and other products to make a fuss, and fully enter the domestic construction machinery market.
The market confirms Sany's foresight. Recently, the pumping machinery market for the real estate industry has been greatly affected by macro control, while the road machinery market corresponding to transportation construction has been less affected. Not putting all your eggs in one basket greatly improves the earthquake resistance of the enterprise.
At this exhibition, Sany Heavy Industry launched road machinery occupying four booths, all of which are high-end products, especially pavers and asphalt transfer trucks, which are also Sany's consistent style. However, it was revealed that Sany's positioning has been adjusted recently, focusing on the middle and low-end and developing a full range of products. Whether it is to do a full series, or to jump out of the concrete machinery to do road machinery, the reason is the same: do not put your eggs in one basket.
Seize the opportunity to practice internal skills
As a commodity, heavy industry products have almost strict requirements for quality, and service, as an extension of quality, is also of extraordinary significance to industrial enterprises.
A few days ago, thousands of employees of Sany Heavy Industry witnessed such a scene: a 37-meter second-generation pump truck and a Type III trailer pump that had just been produced, individual unqualified parts were destroyed on the spot, and the relevant person in charge of the quality accident was also punished. Liang Wengen, chairman of Sany Heavy Industry, often emphasizes that quality is the starting point of enterprise value and dignity, and it is the only thing that cannot be compromised.
People who have just completed the 100-meter sprint need to jog or walk to adjust their breathing and heart rate before the next round of sprinting. Macro-control has given the construction machinery industry such an opportunity, and Sany Heavy Industry has firmly grasped it. In the context of the slowdown in the growth of the industry, Sany took the opportunity to make internal adjustments, strengthen management, and make product quality and service to a higher level.
Of course, if any enterprise wants to gain a long-term foothold in the market, quality and service are the cards that must be played, and Sany is no exception. Over the years, Sany has passed a number of quality certification systems and has become a well-known brand in the domestic construction machinery industry. In terms of service, 31 said that it provides nanny service at any cost, and the group has 16 sales and service branches and more than 100 marketing service outlets in major economic cities across the country.
The development of a private enterprise into the backbone of the industry, I believe that there are many mysteries that are difficult to say, but from the performance of Sany in the regulation and control, we can see some clues. Good at taking advantage of the situation, you can sail against the current.

-World Business Review ICXO.COM -