Sany Group broke through against the trend

Red Network May 27 (Reporter Feng Jun)The harsh winter brought about by the "financial crisis" has made many companies shudder, with reduced orders, favorable slopes, and uncertain prospects...... All kinds of troubles have made many companies feel the heaviness of their steps. However, the reporter walked into Sany Group a few days ago and saw the statistics as brilliant as summer flowers: in 2009, sales are expected to exceed 30 billion yuan, and the main business profit is 3.5 billion yuan. Sales from January to April this year increased by more than 50% compared to the same period last year.
Tang Xiuguo, President of Sany Group, one of the founders of Sany Group. He is only responsible for specific business in Sany Group, and generally does not face the media. However, when he talked about Sany's business situation like a spring flower, he was still full of interest after talking for nearly two hours.
Sany Group was also hit by the "financial crisis". Last year, Sany Group's sales reached 20.9 billion yuan, with exports of 500 million US dollars. This year, they set their export budget at $1.1 billion, whereas not long ago they adjusted that figure to $600 million. "The European and American markets are the key markets for our machinery exports, but we can't control this market." Tang Xiuguo said. Sany has encountered the same problems encountered by many enterprises, but its unique philosophy and approach have allowed them to continue to buck the trend.

Innovation is always the competitiveness of enterprises

"Our new products are making up an increasing proportion of sales." When Tang Xiuguo introduced the sales situation of Sany Group, he emphasized the profit transformation brought by innovation to the group from time to time.
He gave a definition of Sany's business format: discrete skill-intensive manufacturing. "The industry has a highly discrete clientele; At the same time, a large number of industrial workers and a large number of technicians for product research and development are also needed. That's why I gave the property that name. He explained, "This kind of industry cannot be replaced by a secret formula, nor can it be replaced by an assembly line." The advantages of these European and American countries in the field of production have gradually been lost with the development of this format. And our country has a large number of talents, a large number of labor force is very compatible with this kind of industry, and Sany certainly also occupies this advantageous condition. "Sany is in an industry that needs innovation, and Sany has conditions that are also conducive to innovation.
Sany has not only formed an innovative concept, but also formed a set of innovative models: using European and American platforms, there is no cap on R&D costs. "As long as it is in line with Sany's development strategy, we have enough ability and investment to do what can be achieved, we will invest decisively." Tang Xiuguo said.
Sany has many iconic construction machinery in the industry: 72 meters of the world's longest boom pump truck, SY2000C domestic * 5655 tonnage excavator, domestic * 5655 tonnage SCC10000 crawler crane, etc. As of March 2009, Sany Group has applied for 1,057 patents and been granted 582 patents, of which 50 have been authorized. The number of Sany patent applications is increasing at a rate of 30% per year, and the total number of patent applications, the total number of authorized patents and the number of invention patents rank *5656 in the same industry in China. In 2009, the annual number of patent applications exceeded 500.
With innovation as a guarantee, Sany creates a product dream team to participate in the competition. Tang Xiuguo said that Sany's three product sectors are currently in the status of China's *5656: concrete machinery,Piling machineryand tape covering machinery. Of the 16.5 billion yuan of sales that have been achieved this year, 15.5 billion yuan is contributed by these three major sectors.
　

Internationalization is the future

On May 12, a groundbreaking ceremony was held for the Sany German Industrial Park, with a total investment of 100 million euros, which is China's largest investment project in Europe so far*5655.
"Internationalization is the battlefield of the future, and without internationalization, there will be no first-class enterprises." Tang Xiuguo said. In the context of the harsh economic winter, one of the important reasons for Sany's large-scale internationalization is that Sany wants to build a world-class enterprise.
However, the shrewd Sany Sany * does not implement an internationalization strategy in order to build a world-class enterprise. Tang Xiuguo counted the many benefits of internationalization.
One of the benefits is that the development of internationally competitive products through the Europe-Japan platform reduces the cost of research and development. "Because they have R&D experience, the efficiency of R&D is naturally very high." He said.
He talks about the second benefit: "For example, our customers need a chassis from Mercedes. The previous process was that we purchased it from Germany, installed it and sold it to the customer. And with a base abroad, we can directly purchase from the local area, install it directly, and sell it directly. The cost advantage of 'Made in China' is even more reflected. ”
They also discovered a new market. "Last year's exports were 500 million US dollars, and there was still 100 million yuan, which we did not count. This is brought out by domestic sales. He said. Some domestic agents sell Sany's machinery and equipment, many of which are brought to foreign use, and this part of the product has appeared in foreign maintenance and supporting needs.
The weakening of the European and American markets has allowed Sany Group to cast its international vision on Africa and some developing countries. According to their newly discovered market, Sany will take the path of combining labor input with labor input this year to provide a complete set of solutions for agency companies.
　　

Leverage 4 trillion east wind

In the face of the impact of the financial crisis, the state has introduced an economic stimulus package of 4 trillion yuan, focusing on infrastructure and improving people's livelihood. "The investment of 4 trillion yuan is obvious for the industry. Without the introduction and implementation of this program, our sales of excavation machinery would not have increased exponentially. Tang Xiuguo said.
He said that the implementation of the 4 trillion yuan economic promotion plan has made him see the confidence of the government: "The confidence of the government and the spirit of Trinity, we will definitely be able to overcome the impact of the financial crisis." With confidence, we will be able to turn a crisis into an opportunity. ”
The start of various domestic infrastructure facilities has given Sany a stage for the mechanical products produced by Sany to show their talents. Sany's innovation and excellent product quality make their products the most popular products in the market. In major engineering projects, you can always see the machinery produced by Sany busy on the construction site.
Tang Xiuguo said with a smile: "We have sufficient orders now. ”