"Global People" magazine: The rich list is released, and China's richest people are easy

Source: Global People Magazine

Liang Wengen is behind the attention

Two months ago, I casually asked a Chinese: Who is Liang Wengen? I'm afraid there aren't many people who can answer.
At the beginning of September 2011, the annual "Hurun Report" was released, and Liang Wengen, chairman of Sany Group, became the richest man with a net worth of 70 billion yuan, replacing Zong Qinghou, chairman of Wahaha Group. Subsequently, Forbes released the 2011 list of China's richest people, and Liang Wengen once again topped the list with a personal net worth of 9.3 billion US dollars (about 59 billion yuan). The "new richest man in two materials" made many people *5656 times know this low-key Hunan boss.
Recently, Forbes magazine published a special article, saying that the Boston Consulting Group of the United States conducted a survey on China's potential influence on the world, and concluded that "the prospects of China's heavy equipment industry are so bright" and "China's heavy equipment suppliers also have strong potential to shake the entire industry". The institute also warned that "multinational companies must be more vigilant".
As the boss of Sany Group, which has just entered the world's top 500, Liang Wengen is not only becoming more and more famous in China, but also attracting attention in the world. What kind of person is Liang Wengen, a reporter from Global People Magazine walked into Sany Group to explore his legendary story.

Hunan's stubborn business strategy

"Global People" magazine to Hunan special correspondent Zhang Lei Yuan Min

"When the assets of Sany Group were 100,000 yuan, it was my personal Sany; When it reaches 1 million yuan, it will be the 'Trinity of the enterprise', and when it reaches 10 billion yuan, it should be the 'Trinity of the country'. Liang Wengen once described his relationship with the Sany Group. Because of Sany, he has the reputation of "China's richest man", and now Sany has become the representative of China's heavy industry. It can be said that the 55-year-old Hunan man and the 22-year-old company have achieved each other.
On October 8, 2011, a reporter from Global People Magazine walked into Sany Group for an interview and visit, and explored Liang Wengen's strategy for governing the enterprise.

　　Visit the headquarters of Sany Group

Sany Group is headquartered in Changsha County, northeast of Changsha City, 20 kilometers away from Changsha City. On the way to Changsha County, there are countless real estate projects rising from the ground on both sides, many of which were built by Sany Group itself. Sany Group has thousands of acres of factory buildings, townhouse areas, luxury office areas and chic rest areas in Changsha County, which is very different from the rustic temperament of the county.
When the reporter arrived at the headquarters of Sany Group, the employees had just finished the daily compulsory "morning class": at 7:45 in the morning, the whole group would do morning exercises in front of their respective office buildings according to the classification of departments. Zhou Na from the Ministry of Propaganda and Culture told reporters: "Although the morning exercise process is less than 10 minutes, we will line up and complete it carefully every day. Everyone thinks that this is a good thing to strengthen the body and mind, and no one will go to the perfunctory. "After the morning exercise, the employees also participated in the national flag-raising ceremony. At 8 o'clock, tens of thousands of people watched the scene of the national flag being raised, which was very spectacular.
At the gate of the factory, Xiao Yang, a reporter and the group's media director, was stopped by a security guard in his early 20s. The security guard grimaced and demanded that Xiao Yang must present "three permits" to enter—an entry and exit certificate issued by the propaganda department, a coordination letter from the security department, and a registration certificate for the reporter. Xiao Yang said: "We have already greeted the Ministry of Security. The security guard still replied solemnly: "No! 'Three certificates' must be issued. In desperation, Xiao Yang had to go to issue a certificate. Just when the reporter was waiting for Xiao Yang, it happened that a group leader drove out, and the security guard shouted: "Leader!" I'm sorry, but please get checked. And rushed to the window of the car to salute, and looked around the car carefully before letting the leader go. The reporter asked the security guard: "You are so checked, won't you delay things in special circumstances?" He replied, "Here, only the Trinity affair is a special case, and everything else has to give way." ”
The reporter came to the No. 1 main building, and in the corridor, Liang Wengen won the "2005 CCTV China Economic Person of the Year" huge photo is very eye-catching; In the propaganda board on the street of the factory, there are photos of Liang Wengen accompanying Wen Jiabao, Jia Qinglin, Zeng Qinghong and other central leaders to inspect. This "special person" is everywhere.
But he's also low-key. According to the relevant leaders of the group, "Liang Dong has always wanted to dilute his color and highlight the brand of Sany. There were some leaders who wanted to use Liang Dong's personal things as corporate culture, but he sternly refused. ”

　　A management team that hasn't changed for decades

There is a folk saying that there are three stubborn groups of people in the world: the British Irish, the German Prussians, and the Hunan people in China. Liang Wengen, a Hunan native with an elegant appearance, also has such character traits. His son, Liang Yezhong, said: "I think he is a bit like Lincoln. Lincoln constantly hinted that he would succeed for the sake of ideals. The more hints are made, the more subconscious and conditioned reflexes become. It's a lot of willpower, and so is my dad. He and his colleagues have an extremely great belief and ideal, and feel that this is the ultimate value of his life. He had a kind of worship for his goal. ”
In the hearts of the management of Sany Group, Liang Wengen is a "dreamer who holds high the banner of idealism". It is said that he had a dream when he was in college to realize the dream of national rejuvenation by changing the backward status quo of China's manufacturing industry. In 1991, Liang Wengen and others renamed their welding material factory as Hunan Sany Group Co., Ltd., which means to create three "first-class", that is, "to create a first-class enterprise, create first-class talents, and make first-class contributions". The main business of the group is the construction machinery and equipment manufacturing industry, and the leading products are concrete machinery, excavation machinery,Piling machinery, hoisting machinery, etc. With the change of name of the group several times, the business has also become bigger and bigger. Today, with more than 60,000 employees, Sany Group Co., Ltd. has annual sales of more than 50 billion yuan, which is enough to be proud of the domestic market, and many products are exported to Europe and Japan. In China, Sany has built five industrial parks, including Shanghai, Beijing, Shenyang, Kunshan and Changsha. Globally, Sany has 30 overseas subsidiaries covering 150 countries. At present, Sany has successively invested in the construction of construction machinery R&D and manufacturing bases in the United States, Germany and India. The Group has been rated as one of the world's top 500 companies, one of the top 500 Chinese enterprises, one of the top ten "most admired Chinese companies" in the Chinese edition of Fortune, "China's top enterprise" and "China's most competitive brand" by Forbes.
Liang Wengen often said, what made today's Trinity? It's people. An employee of Sany told reporters that one of the secrets of Liang Wengen's governance of the enterprise is to "govern people": reuse high-end talents and motivate ordinary employees.
The reporter saw that in the workshop of Sany Group, there was a striking slogan "four wants and five noes". The *5656 article of the "four wants" is "to respect employees"; The *5656 article of the "five noes" is "no gangs are allowed", which shows Liang Wengen's intentions in management.

Sany Group has an obvious family business nature, and many of Liang Wengen's relatives hold important positions in Sany Group. His younger brother, Liang Zhenggen, served as the assistant to the president and was in charge of audit and supervision. His son, Liang Yezhong, is the vice president of the group, the director of the financial headquarters, and the secretary of the Youth League Committee of the Communist Youth League of China Sany Group Co., Ltd. In addition, many middle-level leaders such as finance, human resource management, and logistics are related to four entrepreneurial veterans such as Liang Wengen.
But family members are not the core of the Trinity Group. A vice president of the group told reporters: "The charm of Liang Dong *5655 is to know people and be good at their duties, and recruit talents from all over the world for my use." Some people say that we are a family business, but if you look at China, how many family-owned private enterprises will reuse professional managers? Liang Dong's reuse of Xiang Wenbo (president of Sany Heavy Industry) is not because he is a relative or a veteran, but because he is talented. ”
The stability of Sany's core management team is well-known in the Chinese business community. From Tang Xiuguo, Mao Zhongwu, and Yuan Jinhua who went to the sea together, to Zhou Fugui, Yi Xiaogang, and Wang Zuochun who joined in the early days of entrepreneurship, and then to Xiang Wenbo and Zhai Dengke, who slowly became bigger and promoted, the "318 Management Elite" has remained unchanged for decades. From family members to close partners, it can be said that the entire Sany senior management has great respect for Liang Wengen. He doesn't have to do everything, but he can pass on his intentions*5655 to the limit.
The reporter also had a deep feeling in the interview, that is, the "feudal system" during the "rule of Wenjing" in the Western Han Dynasty was also used by Liang Wengen in the enterprise. Even if it's someone in the core management, he's constantly moving them around. In this way, the number and personnel of the management team can be kept unchanged, and the "soldiers will be impermanent" and avoid forming cliques.

Let employees "jump up and pick peaches"

treats ordinary employees, Liang Wengen is even more attentive.
In April 2007, Liang Wengen announced a new salary system, with a starting salary of 3,000 yuan for new undergraduate students and 6,000 yuan for graduate students. In that year's recruitment market, the benefits of the salary increase effect were immediately apparent. One recruiter said: "Changsha is a central city and does not have a geographical competitive advantage. When recruiting on campus, some of the graduates we fancy have weighed several times, but they never came to Trinity. After the salary increase, the number of people who applied for Sany immediately increased several times. A corporate colleague even called a senior Sany executive and joked: "How can we recruit people if you do this?" ”
Another reason why young people are willing to come to Sany is because they take a fancy to its "arrogance". In 2005, Xiang Wenbo set the goal of "total sales of 50 billion yuan after 5 years" when the sales volume was about 5 billion yuan. In February 2008, Liang Wengen signed a medium and long-term contract with the general manager of each subsidiary of the group in 2010, agreeing that if the sales in 2010 can reach 50 billion yuan, each subsidiary will receive an equity award of up to 760 million yuan.
"At that time, Sany was still immersed in the joy of selling more than 10 billion, and 50 billion was like an astronomical amount to us." Here's how one R&D person recalled. But the 760 million yuan equity award is like a delicate peach, hanging high in front of you. If you want to pick it, it depends on the joint efforts of everyone.
"Compared with short-term incentives, medium- and long-term incentives are more intense and can motivate employees for a long time, but they are naturally more difficult. Only when the 'peach' of the target is hung just right, and employees can pick it by jumping hard, can the incentive effect of *5655 be obtained. Huang Jianfeng, director of the Office of the Performance Management Committee of Sany Group, said.
Liang Wengen's "peach" hangs just right. In 2010, Sany Group achieved the sales target of 50 billion yuan, and the rewards of each subsidiary were also fulfilled as scheduled. The original "Arabian Nights" has become the current "miracle creation".
In addition, Liang Wengen set up a "* card system" to encourage employees, and personally wore pure gold medals around the necks of the commended employees. Another time, a technical backbone of Sany died of illness during work, and Liang Wengen compensated his family tens of millions of yuan.
Sany Group's attraction to employees is not only about money. Liang Wengen once put forward the concept of "helping employees succeed", he said: "There can be no success of an enterprise without the success of employees." "In Sany Group, in addition to R&D funds, training funds are also not capped. In the first half of 2011 alone, there were international *5660 users such as Kotler, the "father of modern marketing", and the world's lean master, such as Womaq, to visit and give lectures. Sany also invested more than 100 million yuan to set up a secondary school Sany Electromechanical School. Liang's plan is ambitious: to turn it into Trinity University in the future.

　　"Past, Present and Future"

Although he was unable to interview Liang Wengen himself, in the process of contact, the reporter came into contact with his "secretarial supervision team" many times. This team has more than a dozen people, including life secretaries, personal secretaries, text secretaries, operation secretaries, and so on. They are equally secretive about journalists. After many searches, the reporter finally found a "secretarial supervision team" of the resignation, she told the reporter that in private Liang Wengen is more cordial to employees, his main strategy for managing Sany is "past, present and future".
"Past" refers to the understanding of Trinity's history, which is even jokingly called the "brainwashing process" by some. In Liang Wengen's hometown, Maotang Town, Lianyuan City, there is a "Sany Exhibition Hall", which tells the story of Liang Wengen's process of running Sany from a small workshop to a global enterprise, full of inspirational stories and touching details. Every new employee of Sany Group must visit and have a full day of explanation and education before joining the company. A driver who left Sany was quite touched by this: "Employees who have seen the history of Sany will sincerely have a sense of pride and pride in being a Sany person. ”
But that pride doesn't seem to last long. According to the reporter's understanding, the turnover rate within Sany Group is not low. Due to strict performance appraisals, many employees are under a certain amount of pressure. This kind of frustration education is actually the "now" management model of Sany Group. Liang Wengen, who attaches great importance to management, generally does not personally intervene in the work of employees, but uses a complete and clear reward and punishment system to motivate employees. Not only that, Liang Wengen himself is very fond of reading, especially books on management, if he encounters good books, he will recommend them to employees and organize relevant exams.
Liang Wengen likes to have meetings, sometimes holding three video conferences a day for management, and then sending out opinions step by step. Company-wide meetings are also a regular occurrence. Sany Group's conferences are generally held in the Yuelu Mountains and Zhangjiajie Mountains in Hunan. At a meeting, Liang Wengen suddenly wanted everyone to go to the mountain immediately after the meeting. He had already prepared his clothes and shoes for climbing, but the employees were caught off guard, and as a result, there was an interesting scene of a heavily armed boss leading a group of employees in suits and leather shoes to climb the mountain.
For the "future", Liang Wengen has set a new goal: "In 2012, Sany Group's sales must exceed 100 billion. He also promised that when this goal is achieved, he will reward meritorious employees at all levels. Under the power of the "past" and the pressure of the "present", the "future" is the time when Liang Wengen is proud.