Sina Finance: Sany and Putzmeister jointly appeared at the Asia-Europe Expo

Source: Sina Finance

From September 3rd to 7th, Sany and Putzmeister jointly appeared at the 2nd Asia-Europe Expo, "Dragon and Elephant Dance" attracted the attention of many exhibitors, and the Sany exhibition area became the focus of the audience. With an exhibition area of 2,680 square meters, 17 star products, including concrete machinery, lifting machinery, excavation machinery, etc., show the quality charm of Sany Heavy Industry, a Fortune 500 company in the world.

The global concrete machinery *5656 brand shines in Asia and Europe

As a Hunan *5655 exhibitor, Sany exhibits a wide variety of products, among them, Putzmeister's 49-meter concrete pump truck will meet customers. The product*5655 has a displacement of 148 cubic meters per hour. It adopts RZ folding 5-section arm design, flexible operation, and no cloth blind area in front of the outrigger. And the compact telescopic outriggers can be adapted to a narrow range of construction.

In January of this year, Sany Heavy Industry acquired Putzmeister. This industry benchmark enterprise with a history of half a century, focusing on the production of concrete products and products all over the world, has performed eye-catching after being acquired by Sany. According to the data, in the first half of this year, although the European debt crisis has not been resolved, Putzmeister achieved a year-on-year increase of 10%-15% in sales revenue, which has full development potential, which has greatly promoted the internationalization process of Sany.

Through this acquisition, the two parties also integrated sales channels and service resources. At the same time, Sany has also begun to actively extend Putzmeister's product range in the field of concrete and expand its product value chain.

On July 23 of this year, Putzmeister acquired 100 percent of the shares of Intermix GmbH held by Hans-George Stetter for 8.1 million euros.

According to foreign media reports, Intermix was founded in 1984 by Hans-Georg Stetter, the son of Georg Stetter, a pioneer of mixer trucks, and quickly developed into a leading enterprise of mixer trucks and special mixing equipment in Europe.

In addition, the "Dragon Elephant Dance, Sany Heavy Industry 2012 Brand Experience Day" global tour was launched, in more than 4 months, Sany joined hands with the elephant to bring the "Dragon Elephant Dance" storm swept the country, attracting a total of 300,000 people to participate in the event, the on-site turnover reached more than 6 billion yuan, and set a number of new records in China's construction machinery industry exhibition. Behind the brilliant performance, the synergy between Sany and Elephant is shocking.

Talking about the acquisition of Putzmeister, Xiang Wenbo, President of Sany Heavy Industry, believes that "the merger and acquisition is in line with the common strategic and industrial goals of both parties", and this merger and acquisition is not a simple financial merger and acquisition, but a strategic merger and acquisition, which will determine the global competition pattern and determine the leading position of Sany in the industry. "Through mergers and acquisitions, Sany already owns or has become a *5653 brand."

Concept excavator "Transformers" Northwest debut star Fan Zu

Another highlight of this exhibition is the concept excavator "Transformers" debuted in the northwest region, which has been praised by many exhibitors and customers, and is full of stars. In less than a day, tens of thousands of exhibitors and customers came to visit the "Transformers", and more than 1,000 people took photos with it. In October last year, "Transformers" also caused a huge sensation at the Beijing International Construction Machinery Exhibition.

The 8-meter-tall concept robot is based on Sany's SY215 excavator, which has been mass-produced. It has a rig in its left hand and a bucket in its right, and its body is made up of a chassis that is controlled through a cab located in the center, with both head and arms moving. The design of "Transformers" is full of tension and breakthrough power, and it shows the passion and charm of Sany's independent innovation.

It is with such an innovative spirit that in 2011, Sany excavators sold more than 20,000 units, and won the national sales volume of 5656 in one fell swoop, breaking the monopoly of foreign brand excavators in the Chinese market for more than 20 years.

In the 2011 survey of the China Association for Quality, the fuel economy of Sany excavator ranked *5656. At the same time, the work efficiency surpasses that of Caterpillar and is on par with Komatsu. Under the same power, the work efficiency of Sany excavator has increased by 8% and the fuel consumption has been reduced by 10%, becoming a well-deserved "fuel saving king".

At the exhibition site, the staff introduced that in addition to achieving good performance in China, Sany excavators are also selling well in more than 40 countries and regions such as North America, Europe and Latin America. In the hot Middle East, cold Russia, and harsh working conditions in Africa, Sany excavator has won unanimous praise from the market for its excellent performance.

Layout of the center of the Eurasian continent to launch the Sany brand

In 2011, Sany participated in the Asia-Europe Expo for the first time with the title of "*5655 exhibitor", achieving sales of more than 76 million yuan, and its pump trucks, coal machines, mining trucks, and excavators attracted the attention of customers. After a year of development, Sany has monopolized the trend in Xinjiang, and its market share of pump trucks and excavators is *5656.

Among them, Sany pumping agent Xinjiang Zhongtai has achieved leapfrog development for three consecutive years, with sales increasing from 640 million in 2010 to 1.557 billion in 2011, and sales from January to May 2012 have exceeded last year, exceeding 1.6 billion yuan. The market share of various products is much higher than that of major competitors.

In 2011, Xinjiang Jinghong, an agent of Sany Heavy Machinery, rose from ninth to fourth in the Xinjiang market, an increase of 337%; From January to May 2012, the demand for excavators in Xinjiang was 2,627 units, and Sany Jinghong ranked first in the sales list with a total sales volume of 506 units, which can be said to have created a myth in Xinjiang's machinery sales industry.

In addition, with an investment of 5 billion yuan, it mainly produces concrete machinery, excavation machinery,Truck cranesSany Northwest Industrial Park, which is a product of machinery, piling machinery and other products, will also be put into operation in October this year as a gift for the National Day.

It is estimated that by 2016, Sany Northwest Industrial Park will form an annual production capacity of 4,000 concrete machinery, 2,500 excavators, 1,500 truck lifting machinery and 2,000 sets of coal machinery, with an output value of 12 billion yuan and 5,000 jobs. Contribute to accelerating the construction of new industrialization in Xinjiang and improving the level of equipment manufacturing industry. According to the company's strategic planning, the future products will be based in Xinjiang, facing the northwest and radiating to Central Asia.