Sina Finance: German elephant performance exceeded expectations, and Sany internationalization accelerated significantly

Source: Sina Finance

On September 25, Xiang Wenbo, president of Sany Heavy Industry, who had not appeared on Weibo for a long time, suddenly spoke out. Xiang Wenbo revealed: "Elephant's current business situation exceeds expectations, and the realized profit is four times that of last year!" ”

A month ago, Sany Heavy Industry released an interim report. According to the report, in the first half of the year, the company achieved operating income of 31.76 billion yuan, an increase of 4.6% year-on-year, and continued to lead the industry; At the same time, its overseas market sales revenue was 3.267 billion yuan, a year-on-year increase of 177%.

As a leading domestic construction machinery, Sany Heavy Industry's internationalization pace has been nearly ten years since 2001, after the completion of India, the United States, Germany, Brazil and Indonesia to build industrial bases, through the strategic acquisition of German elephants, Sany Heavy Industry's overseas business "harvest period" has come as scheduled, and the pace of internationalization has accelerated.

German Elephants: Results Beat Expectations

According to public information, before the acquisition, Elephant achieved sales revenue of 550 million euros and net profit of 1.5 million euros in 2010, and sales revenue of about 560 million euros and net profit of about 6 million euros in 2011.

In the past six months, all parties have been looking forward to the results of this merger and acquisition that has changed the competitive landscape.

"Elephant's current business performance has exceeded expectations, and the realized profit is four times that of last year!" Xiang Wenbo said through Weibo, "Elephant pump truck sales accounted for 40% of the market outside China, Sany acquisition of elephant in one fell swoop to achieve the internationalization of Sany concrete machinery, and established the unshakable relative leadership of the global concrete machinery industry!" ”

At the beginning of the acquisition, Sany Heavy Industry announced that Elephant would maintain an independent brand and have its own management team, and at the same time, Sany Heavy Industry would also help Elephant further expand its product coverage from concrete pump trucksMixer trucks, mixing plant.

On July 24, Elephant brought Intermix, Europe's third-largest mixer truck manufacturer, under its umbrella, successfully extending the industrial chain. This acquisition is inseparable from the support and promotion of Sany Heavy Industry, and also inseparable from the accelerated integration of Sany and Elephant. KHL Group, an international information agency for the construction industry, believes that through the acquisition of Intermix, Putzmeister has further expanded its influence in the concrete machinery market.

According to Sany Heavy Industry's plan, Elephant's business goals for the next few years are specific and clear, that is, to achieve sales of 700 million euros in 2012 and 2 billion euros in 2016, which will be twice the good performance of Putzmeister's history.

So far, everything seems to be going well.

"1+1>2": Sany's domestic and foreign businesses have benefited

In order to further strengthen the brand superposition effect of "global * 5655 concrete machinery manufacturer" and "global concrete machinery * 5656 brand" and achieve the synergistic, rapid and healthy development of "1 + 1 > 2", Sany Heavy Industry has determined a series of business integration measures.

The liaison officer of Sany Elephant Company in Germany revealed that the integration of resources in marketing, R&D and business between the two sides has been completed, and the integration effect has gradually emerged.

In the first half of 2012, Sany concrete machinery sales were 17.14 billion yuan, a year-on-year increase of 8.21%, ranking firmly in the world's leading position in concrete machinery.

In this year's Sany Heavy Industry and Elephant Dance, the total on-site turnover exceeded 6 billion yuan, of which the single sales of Xinjiang Station were 700 million yuan, setting a record of 5661 in the turnover of regional exhibitions in China's construction machinery industry. This year, the proportion of Sany long boom pump trucks in the sales of the entire pump truck has increased by 20%. Sany 62-meter pump truck has become the first long-boom pump truck in Gansu, Qingdao and Ningbo areas, and Sany 66-meter pump truck has become the first long-boom pump truck in Northeast China.

Not only in the domestic market, but also the acquisition of Elephant has directly brought great promotion to Sany's overseas business. In fact, Elephant's global sales network will not only continue to sell all the products of the Elephant brand, but also further bring Sany's other construction machinery products to the global in-depth market.

In addition, this year, Sany's joint venture with PALFINGER of Austria has further improved Sany's overseas sales network, further consolidated the foundation of internationalization, and further enhanced its international brand influence.

Statistics show that benefiting from the influence of acquisitions, from January to June, the export of all products of Sany Heavy Industry increased by 130% year-on-year. On August 31 this year, the interim report released by Sany Heavy Industry showed that in the first half of the year, Sany achieved sales revenue of 3.267 billion yuan in overseas markets, a year-on-year increase of 177%.

Previously, Xiang Wenbo had said: "The acquisition of elephants, for Sany, internationalization is at least five to ten years ahead of schedule. ”