Financial circles: Sany excavator has been grinding its sword for ten years to guide China's high-end manufacturing to be comparable to the world's first-class

Source: Finance

From Shanghai Lingang Industrial Park all the way to the west, drive to No. 318 Lianggang Avenue, which borders the East China Sea, and a row of magnificent and beautiful modern factories come into view, which is the location of Sany Shanghai Lingang Industrial Park.

The first phase of the Sany Lingang Industrial Park project has been completed, covering an area of 1,500 acres, with an annual production capacity of 40,000 excavators, especially its production line, whether it is equipment level, production line management or intelligence, has reached the world-class level, and is known as "the world's * 5655 * US * excavator production base".

The excavator has always had the reputation of "the crown jewel of construction machinery", and its importance and high-tech integration have made it a highland for global construction machinery giants to overcome.

2013 is the tenth year that Sany Heavy Industry (market, capital, stock bar, consultation) has entered the field of excavators. Ten years ago, Sany excavator started from scratch, and ten years later, Sany excavator entered the "*5656 Army" and became China's *5656 excavator enterprise with more than 100 years of foreign brands. The rise of Sany excavator not only rewrote the pattern of China's excavator market monopolized by foreign capital, but also wrote a model for China's high-end manufacturing to move towards the world's first-class.

Starting from scratch, we will eventually become a leader in the Chinese market

According to the 2012 financial report data of Sany Heavy Industry, the annual excavator sales exceeded 10 billion yuan, accounting for 21% of the total operating income, and became the company's subsidiaryConcrete machineryThis is the second largest profit growth point after this "*5656 growth pole".

This achievement is inseparable from the hard work of the past ten years.

After the reform and opening up, large-scale domestic engineering construction, road construction and building require a large number of machinery and equipment, but domestic machines can not keep up, which provides soil for imported second-hand mobile phones and foreign brands to seize China. Before 1998, the import of second-hand phones was not allowed, due to the market demand is particularly large, a large number of second-hand phones have flowed into the country through decomposition and smuggling.

After China's accession to the WTO in 2002, the import of second-hand mobile phones was fully liberalized, and the number of influxes became larger and larger, and some agents could sell hundreds of units a year, which brought a huge impact to the domestic excavator industry. According to the data of that year, the national excavator sales volume was 19,709 units, and the domestic brand was only 1,577 units, with a market share of only 8%.

However, because most of the imported second-hand phones are foreign products that are close to scrapping, they have not been inspected by a formal qualified inspection agency when entering China, and the technical information is not complete, and many machines are sold to customers after simple assembly, spraying and adjustment operation, and many people are deceived and suffer heavy losses, which greatly hurts the user's feelings for the excavator industry and the trust in the excavator market.

But great crises often herald the beginning of a new era.

At the beginning of this century, after concrete machinery won more than 40% of the market share, the sense of responsibility to build a national excavator brand arose spontaneously in Liang Wengen's heart. He resolutely said: "We must unswervingly make the excavator up!" ”

Sany Heavy Machinery Co., Ltd., which produces and sells excavators, was formally established.

From the beginning of 2003 to 2004, it took more than a year to develop 5656 excavators successfully, which was a significant beginning, but the results of product test marketing were not ideal. Due to the lack of technology, materials, and personnel, this "pearl" is not easy to pick.

In 2005, after repeatedly improving the quality of Sany excavators, about 500 units were sold. After a difficult choice, Sanshan began to prepare for the construction of Kunshan Industrial Park.

In 2006, Sany excavator sales increased to about 800 units; In the same year, Kunshan Industrial Park was put into operation, and Sany Heavy Machinery moved eastward to move the excavator production line from Changsha to Kunshan, turning a new page.

In 2007, Sany excavator showed its strength in Kunshan, and achieved sales of more than 1,600 units that year, crossing the "life and death line" of 1,000 units in the industry, and surpassing the domestic veteran manufacturers Liugong and Yuchai in one fell swoop.

In 2008, Sany excavators achieved sales of 3,219 units. This year, Sany Excavator's independent innovation began to make great efforts, and successfully developed landmark products such as China's *5656 "200-ton hydraulic crawler excavators" and China's *5656 "Positive Flow Hydraulic Excavators".

In 2009, Sany excavator sales exceeded 6,000 units, surpassing the world's *5655 construction machinery manufacturer Caterpillar in the Chinese market, which made Chinese companies see that defeating foreign brands is no longer a "myth", and also made Chinese believe that it is possible to manufacture the world's best excavators.

In 2010, Sany excavator achieved sales of 12,000 units, entered the "10,000 units club" of annual sales, and became the first domestic excavator brand with more than 10,000 units of production and sales. It was also in this year that Sany Excavator ushered in another major moment - Sany Heavy Industry Co., Ltd. was located in Lingang, Shanghai, and decided to invest heavily to build a world-class *5655 assembly line excavator manufacturing base, and at the same time build a world-class Lingang Industrial Park.

The watershed moment of China's excavator market was born in 2011. This year, both for Sany Heavy Industry and for China's excavator industry, is a year of historical significance.

This year, Sany excavator won the industry with a sales volume of 20,614 units and a market share of 12.3%. This is the first time that China's excavator brand has defeated the foreign brand, ending the monopoly of foreign brands for more than 20 years in one fell swoop, and greatly boosting the confidence in the development of China's equipment manufacturing industry. This is also the first time in the Sany excavator under the guidance, the domestic excavator to achieve an overall breakthrough, with a market share of 38.53% in Japan, Korea, Europe and the United States and the local four major brand series of the competition pattern occupies a relative advantage, since then, the domestic excavator has also with a new style, beyond foreign brands, become a high-profile force on the world industrial stage.

On February 29, 2012, the first phase of the Lingang Industrial Park, covering an area of nearly 1,500 acres, was completed, and Sany's production line based on medium digging was "relocated to Shanghai".

This year, although the market has entered a period of adjustment, the first advantage of Sany excavator has been further expanded, and the sales volume of more than 16,000 units has been achieved throughout the year, exceeding the second place by more than 6,000 units, and becoming the first excavator in the Chinese market with annual sales of more than 10,000 units. In terms of relative market share alone, Sany excavator increased to 18%, further widening the gap with foreign brands.

Time into 2013, Sany excavator continued to take the lead with significant advantages.

Calvin Kulic, the 30th president of the United States, once said, "To build a factory is to build a temple." ”

After careful construction, the beautiful and charming Lingang Industrial Park, as the headquarters, manufacturing base and export base, with a broad hinterland of 1,500 acres, continues to nurture the vigorous growth of this "excavation giant" born in China.

Inherit the "heavy gene" and create a new benchmark for high-end manufacturing

Ten years of rise, what is the gene of rapid development and breakthrough?

The answer of Sany excavator people is very simple: "It is to adhere to the simple and profound business philosophy and logic, not as complex as the outside world imagines, and to really say it, it is to adhere to the values of Sany 11: focus on one thing, focus on quality, and quality changes the world." ”

In fact, the development history of Sany excavator is a history of continuous breakthroughs and innovations in the fields of R&D, manufacturing and service.

Ten years ago, Sany * 5656 excavator products were a "double proportional valve, full electronic negative flow" product, which took more than a year to develop and market, but the test marketing results were bleak. If you want to make a breakthrough, strengthening your R&D capabilities is the top priority of *5656.

Yu Hongfu, vice president of Sany Heavy Industry and chairman of Sany Heavy Machinery, said that Sany will spend 6%-7% of its sales revenue on research and development every year.

Through years of continuous investment, Sany Heavy Machinery has built a new technology R&D center and test center of *5655 in its domestic counterparts, and cultivated a R&D team composed of more than 1,000 high-end R&D engineers and more than 40 foreign users, and established a R&D test system with a scale of *5655 in China.

With advanced R&D and manufacturing technology, Sany Heavy Machinery has successively developed 200-ton hydraulic excavators, hybrid hydraulic excavators, a new generation of positive flow excavators, pure electric small excavators and other innovative products with world-class standards. In 2011, it was approved to set up an academician workstation. At present, Sany Heavy Machinery's excavator models have fully covered 5T-200T large, medium and small digging series, more than 20 varieties.

There are more than 60 domestic enterprises supporting the production of Sany excavators, and there are more than a dozen well-known foreign companies; In the R&D team, there are users from Germany, Japan, Italy and other countries; The supplier team includes internationally renowned companies in the fields of machinery, automatic control, hydraulic technology, etc.

However, as a heavy machinery manufacturing enterprise, only by further mastering the core parts manufacturing technology can it become a landmark enterprise in the industry and become the leading edge of the decisive battle.

In recent years, Sany Heavy Industry has gradually entered the field of key excavator components such as four-wheel belt and slewing bearing, extending the industrial chain and enhancing the competitiveness of the whole line of products