Securities Times: Sany Heavy Industry continues to make efforts to internationalize and gradually enter the harvest period for long-term cultivation

Source: Securities Times

Sany Heavy Industry's overseas revenue growth industry Internationalization has entered the harvest period
In 2012, overseas sales revenue was nearly 10 billion, a year-on-year increase of 155%

On April 26, Sany Heavy Industry released its 2012 annual report, which showed that Sany achieved overseas sales revenue of nearly 10 billion yuan in 2012, a year-on-year increase of 155%, ranking in the industry.
Ten years of sharpening a sword. From the export of the first product in 2002 to 2012, Sany Heavy Industry has achieved overseas sales revenue of nearly 10 billion, which is the best in China's construction machinery industry. At the same time, in 2012, Sany Heavy Industry's overseas sales accounted for 19.4% of operating income, an increase of 12.4 percentage points year-on-year, and internationalization has become another blue ocean for Sany Heavy Industry to achieve sustained growth.
In the past ten years of internationalization, Sany Heavy Industry has not only sold in the world, but also established its own R&D and manufacturing bases in the United States, Germany, India and Brazil, gradually improved its international sales channels, and in early 2012, it acquired the concrete machinery * 5656 brand - Putzmeister, opening the journey of overseas mergers and acquisitions and joint ventures. For Sany Heavy Industry, it is already a road of internationalization that has been cultivated for ten years, and the harvest period may not be far away.

Sany USA is profitable

In the first quarter of 2013, the sales exceeded 100 million yuan, and the brand influence was increasing day by day

In 2007, Sany Heavy Industry signed an investment agreement in the United States, and in 2008, planning and construction began. Xiang Wenbo, president of Sany Heavy Industry, once said on Weibo that Sany America is an important strategic platform of Sany Heavy Industry, which is responsible for the role of the group's R&D platform and the incubation base of international top talents, and its role and contribution cannot be measured only by profit. However, an important fact is that Sany America's sales in the first quarter of 2013 exceeded 100 million yuan, an increase of 80.25% over the same period in 2012, and achieved a profit of nearly 2 million yuan.
More importantly, Sany Heavy Industry's brand influence in the U.S. market is increasing day by day.
In 2005, Sany made its debut at the Las Vegas exhibition in the United States, and none of the five exhibits were sold and all of them were shipped back because they did not meet American standards. In 2011, Sany made a stunning appearance at the U.S. exhibition with 21 exhibitors and an exhibition area of 4,600 square meters. Moreover, the United States Four Seasons Equipment Co., Ltd. not only signed a purchase order with Sany for 10 crawler cranes, but also added an order for 10 SCC8100 crawler cranes out of recognition of Sany products, and the 8 series products developed by the Sino-US joint R&D team once ranked third in the U.S. market in 2012.
At the same time, Sany Heavy Industry's entrepreneurial road is also highly appreciated by Americans, and the world-renowned Harvard case is included in the development content of Sany for the first time. According to the relevant person in charge of Harvard Business School, "Sany's successful selection as a Harvard case is enough to prove that the company's global influence is far-reaching. Now Harvard has set off a wave of learning from Sany, and the corporate culture and spirit of continuous innovation are worth learning from. ”
In addition, the No. 7 car of the TBR team, the NASCAR **5660 team, will be branded with the Sany logo. By sponsoring the U.S. *5660 team, Sany USA showcased the charm of the Sany brand to millions of racing fans.
Zhou Fugui, senior vice president in charge of international business of Sany Heavy Industry, said: "Europe, the United States and Japan are all countries with developed science and technology, and the market is relatively standardized and mature, so we need to continue to develop products suitable for local user habits and standards to obtain lasting competitiveness and profitability, and of course, we also need to continuously improve the influence of Sany brand." This is the *5656 step success of our work. It is reported that by the end of this year, Sany America is expected to achieve sales of 500 million yuan, and profits will continue to be bullish.

Sany Brazil's market continues to grow
Participated in the construction of Olympic venues, and the Sany brand is deeply rooted in the hearts of the people

In 2010, Sany invested US$200 million to build an R&D and manufacturing base in Brazil, following investments in India, the United States and Germany. Xiang Wenbo, president of Sany Heavy Industry, said at the time that he chose to invest in Brazil because Brazil is not only one of the BRIC countries, but has also taken the lead in getting out of the financial crisis. Moreover, Brazil will host the Olympic Games in 2014 and the World Cup in 2016, a huge market opportunity that Sany should not miss.
Sany has proven to be very wise to invest in Brazil. Recently, in Rio de Janeiro, Brazil, in the construction of venues for two major international events, Sany Heavy Industry participated in the construction of most of the venues due to its high-quality products and services, which were well recognized by customers.
In the construction of the Maracanã Stadium, the main venue of the Olympic Games, including excavators, road rollers,Truck cranesand the shadow of a variety of Sany equipment, including pumping equipment. As one of the World Cup venues, the stadium was built to be extremely strict, requiring the concrete project to be pumped for 12 hours continuously. In the face of the challenges of large construction volume and high technical difficulty, Sany pump truck completed the operation efficiently without any major failures, and won the appreciation of the two concrete companies that undertook the construction task.
In the renovation project of Castello Stadium, the World Cup sub-venue, the Sany excavator maintained a record of 500 hours of zero failure, and the stability of Sany products surprised the on-site project engineers.
The 2014 World Cup and the 2016 Olympic Games are good opportunities for Sany to expand the Brazilian market. Obviously, Sany has seized such an extremely important opportunity to achieve rapid and stable development in Brazil.
From May 29 to June 2, 2012, the triennial Brazil International Construction Machinery and Mining Machinery Exhibition kicked off in Sao Paulo, Brazil. In 5 days, Sany Brazil traded 150 million yuan. Valor Global, a distributor in the São Paulo region, sold 41 machines during the show, and its general manager, Alenilson, said several times: "Thanks to Sany, this year we will be a dark horse in the market.

The markets in Africa and the Asia-Pacific region are growing rapidly, and elephant management is getting better

In addition to conquering the markets in the United States and Brazil, Sany also performed well in other overseas markets.
In the African market, on February 6, 2013, 260 excavators set off for Shanghai Port and embarked on a journey into Africa. These 260 Sany excavators have created industry* 5655 single export orders, and they will be sent to African countries, including Ghana.
In fact, Sany Heavy Work is the leader of domestic construction machinery, and it has set an example in the construction of the African market.
Taking the South African market as an example, Sany has more than 700 sets of equipment widely used in major construction sites in South Africa, including concrete trailer pumps, pump trucks, road rollers, graders, excavators, truck cranes, crawler cranes, etc. These products have performed better in 5652 key projects such as the construction of stadiums for the 2010 World Cup in South Africa, the 5656 Gauteng Express Line on the African continent, and the dredging of Durban Port, a large port in Africa, and are well recognized by customers; In addition, in the process of entering developing countries such as Africa, Sany attaches great importance to actively using global financial platforms, such as Standard Chartered Bank has provided a total of 25 million US dollars of third-party financing to Sany South Africa's agents, which has strongly boosted business expansion in Africa.
In the Asia-Pacific market, Sany's sales are rising. IN MALAYSIA, A SANY 43-METER BOOM PUMP TRUCK APPEARED ON LABUAN ISLAND IN EAST MALAYSIA, BREAKING THE MONOPOLY OF THE LOCAL MARKET BY OTHER BRANDS OF PUMP TRUCKS, KNOWN AS "MALAY*5656 PUMP"; In Indonesia, in 2012, Sany sold nearly 300 units, and sales increased by more than 3 times year-on-year; In Thailand, Sany Heavy Industry's crane products occupy more than half of the local market share.
In Europe, it has been a year since Sany acquired Putzmeister (commonly known as Elephant), and Elephant's business performance has gradually improved. In 2012, sales revenue increased by nearly 30% year-on-year compared to 2011. In the past 2012, Sany concrete business achieved global sales of 30 billion yuan, ranking first in the world*5656, and this "Sino-German demonstration transaction" showed a good "win-win" effect of strong alliances in *5656 years after the merger and acquisition, and the international business moved forward steadily.