Changsha Evening News: Sany Heavy Industry's "Chinese Foreign Son-in-law"

"Before I came to Changsha, I knew that Hunan was the hometown of Chairman Mao Zedong, and Hunan was very famous for its TV entertainment programs." In 2011, Al Ahad Mahal, an overseas sales user, accepted an offer from Changsha to become the overseas sales manager of Sany Heavy Industry. However, Mahal has long been a Chinese expert, because he is a "Chinese son-in-law" and the father of two handsome Chinese-Austrian mixed-race guys.

Two sons, one like dad and one like mom

In 2004, Mahar came to China for 5,656 business trips and met his current wife in Chongqing. "After only a week of business trips, she showed me the warmth and friendliness of the Chinese, and it was very comfortable to be with her." Mahal admits that calling every day after returning to China cannot dissipate the two people's thoughts about each other. After 3 months, Mahar made a special trip to Chongqing to take annual leave to fly to Chongqing to see her, and in this way, the two soon established a family and gave birth to two handsome and lovely sons.

"You see, the eldest son is more like his mother, the characteristics of the Chinese are more obvious; The youngest son seems to be more like me, a little more foreigner. Looking at the photos of his son, Mahal's eyes were full of love and longing, "They are very good in Chinese and English, because they speak English with me and Chinese with my mother, I think this kind of educational environment is very good." ”

Mahal, who lives in Chongqing and works in Changsha, said that his characteristic of being Chinese is that he can eat spicy food. After 11 years in China, Mahal said he was already a "Chinese."

The most important thing in sales work is "down-to-earth"

"It was because I settled in China that I happily accepted the offer of Sany because working in China allows me to spend more time with my family." Mahal said Changsha is a city with easy access to transportation, which allows him to travel frequently to and from Chongqing.

As a user with rich experience in overseas sales, since being hired by Sany in 2011, Mahal was appointed to take over the regional market when the situation in the Middle East was turbulent, and led the sales team to improve sales performance for three consecutive years, doubling sales and profits. It has helped the company to establish a new sales network and channels in the Middle East, looking for agents and distributors who are looking for local talents, and actively improving the business ability of the sales team, and carrying out targeted training and guidance for sales team members in combination with the local situation, so as to create a sales team with strong combat effectiveness.

"Sales is challenging because you have to deal with different people." Mahar said that the most important thing to do in sales is to be "down-to-earth", to understand the local market and the consumption habits and ideas of local residents, and to be friends with the locals. He said that good sales and marketing should do at least four things: be confident in the products you sell or represent; Be good at communicating; Establish a relationship of mutual trust with customers; When making product introductions to customers, focus on customer needs.