China News Service: China's private enterprise Sany Group is making the "Belt and Road" trend and opening up a new territory for overseas growth

         Hunan News Network Changsha, August 22 (Reporter Tang Xiaoqing Fu Yu) In 2012, Sany Heavy Industry, the core enterprise of Sany Group, China's *5655 and the world's largest construction machinery manufacturer, joined hands with CITIC Industry Fund Investment Consulting Company to invest 360 million euros to acquire all the shares of Putzmeister, a German concrete pump manufacturer.

In fact, since the beginning of this year, the domestic construction machinery market demand has declined by more than 30% year-on-year for four consecutive years, and the total capacity utilization rate of the construction machinery industry is less than 30%. Xiang Wenbo, president of Sany Heavy Industry, said that the acquisition is based on the company's overseas strategy and focuses on the global market.

This rhetoric soon gained grounds. Benefiting from the country's "One Belt, One Road" strategy, the construction machinery industry that has fallen into a downturn has begun a new round of overseas beaching. Sany Group seized the opportunity to connect with the "Belt and Road" with the "double gathering" strategy focusing on key regions and key products, and transformed and deeply cultivated the international market.

With the help of the implementation of the "Belt and Road" strategy, Sany Group has established a "Belt and Road" strategy group on the one hand to promote the "going to sea" of five types of advantageous projects such as wind power, minerals, ports, residential industrialization, and oil and gas chemical industry; On the one hand, it cooperates with large Chinese-funded companies such as China State Construction and China Railway Construction to participate in the construction of major national projects along the "Belt and Road".

"These measures are all needed by Sany in the development process, through the effective integration of large projects and large projects with Sany's industrial transfer and production capacity cooperation, and the use of national policies to 'go global'." Xiang Wenbo said that compared with the past, developing countries hope that Chinese enterprises will help them improve the level of the country's equipment manufacturing industry and establish their own industrial system. "According to the needs of these countries, going to sea in a group can not only meet the needs of enterprises themselves, improve efficiency, but also promote the implementation of national strategies."

With its strong international brand influence and pragmatic overseas development strategy, Sany Group has continued to make efforts in key regional markets along the "Belt and Road", and has frequently won "tens of millions of yuan" overseas orders. In September last year, Sany South Africa won $12 million in actual orders and $8 million in intended orders at the 2nd BMW International Construction Machinery Exhibition, the construction machinery exhibition in Africa*5655.

Xiang Wenbo revealed that in 2015, although the domestic construction machinery market continued to decline, Sany Group frequently won more than 10 million yuan of overseas orders, and overseas business increased by 25%. At present, 70% to 80% of Sany Group's sales market is in the "Belt and Road", the world's longest economic corridor.

At present, Sany has basically completed the industrial layout of the "Belt and Road", with factories or R&D bases in Turkey, Russia, Belgium, Germany, India and other places, and has been rated as "the top ten leading enterprises of the Belt and Road".

In fact, Sany has long had a layout in the "Belt and Road". In 2011, Sany established Sany Northwest in Xinjiang to establish a high-quality production line, and be the main force and vanguard of the "Silk Road Economic Belt".

"Before the national 'Belt and Road' strategy was proposed, Sany invested in the 'Belt and Road'." Xiang Wenbo said.

It is inevitable that enterprises will face cultural differences and interest games in the process of internationalization, and Sany is no exception.

"In the face of challenges, in addition to using the law to protect our own rights and interests, we must also know how to be tolerant and understanding." For example, Xiang Wenbo said that a Chinese guy found a German girlfriend, and in the process of integrating his girlfriend into Chinese, there would be conflicts, and even unhappy breakups. "The growth environment is different, and tolerance is the foundation of integration."

Take the Indian market as an example: Sany is based on the local area and has cultivated a large number of localized marketing service personnel to be close to customers. At present, more than 90% of Sany India employees are Indians.

This move has made Sany gradually better in the local area. In 2014, Sany India took the top spot in the crawler crane market share. With the finalization of the "Belt and Road" China-India high-speed rail project, Sany is more sure to "eat alone" the big cake of India's infrastructure construction.

Although the pace of China's construction machinery industry is accelerating, the export potential of products is still huge. It is predicted that thanks to the dual advantages of the "Belt and Road" policy and product cost performance, China's construction machinery exports are expected to grow to 54 billion US dollars in 2020, driving the revenue of the entire industry to climb to 105 billion US dollars.

"With the further implementation of the 'Belt and Road' strategy, Chinese enterprises will usher in more development opportunities." revealed to Wenbo that to make the "Belt and Road", Sany Group will use the national cooperation plan to promote production capacity cooperation; Relying on central enterprises and large projects to "borrow ships to go to sea"; We will continue to increase overseas investment and localized talent training. At the same time, we will comprehensively improve the operating capacity of the industrial parks of the United States, Germany, India and Pakistan, and achieve new progress and breakthroughs in internationalization.