Xinhuanet: Xiang Wenbo: Innovation is "forced" out of innovation to achieve Sany

 Xinhuanet Shanghai, September 24 (Ling Jiwei) On September 24, the plenary meeting of the 2016 Pujiang Innovation Forum was held in Dongjiao Hotel, Shanghai. Xiang Wenbo, President of Sany Heavy Industry Co., Ltd., delivered a speech at the meeting, in which he took the innovation practice of Sany Heavy Industry as an example and introduced it from different perspectives such as concept innovation, technological innovation, management innovation and service innovation.

The importance of innovation is self-evident, and Xiang Wenbo believes that whether it is a person or an organization, if it wants to succeed, it is inseparable from innovation. Especially for enterprises, innovation activities always run through the entire process of enterprise operation, and without innovation, it cannot survive.

"The innovation of ideas has broken the shackles of our thoughts." Xiang Wenbo recalled that when Sany first entered the industry, the common practice in the industry was to introduce technology from abroad, but Sany was not satisfied with simple introduction, but carried out global procurement with a global vision, organized its own production factors, and transformed foreign technology into localized domestic technology, with the goal of creating world-class products.

Xiang WenboPump trucksFor example, the Chinese did not have the ability to produce booms of more than 37 meters at that time, and had to rely on imports. Sany focuses on localization, imports steel and welding rods from abroad, and solves the problem that domestic steel and welding rods are not up to standard and affects the production of booms. Soon, Sany created the first domestic boom, with a set price of only 300,000 yuan, and the price of imported products reached 1.3 million, which is equivalent to bringing 1 million profits to Sany for every pump truck sold!" Without this innovation, we would just be porters in the global industrial chain, buying people's things, reassembling them, and shipping them to customers, and we might just make a profit from logistics. Xiang Wenbo said with emotion.

When it comes to technological innovation, Xiang Wenbo is quite proud. He said, "So far, Sany is proud of our technological innovation, and we have been leading the trend of technological development in the entire construction machinery industry. He always believes that the value of technology lies in creating competitive products, and no matter how the Internet and the Internet of Things develop, product competitiveness is very important for a traditional industry.

At present, China's construction machinery industry is close to the world level, for the reason, Xiang Wenbo said that this is "forced" out, "the most difficult construction projects in human history, are in China." In order to meet the needs of the development of China's construction industry, we have only one way, and that is innovation. ”

Xiang Wenbo revealed that over the years, Sany's investment in R&D has never been limited by the corporate budget, and it can be said that it can be spent as much as it needs.

For management innovation, Xiang Wenbo introduced Sany's breakfast meeting system to the guests. Every morning at 7:30 a.m., the executives of all Sany companies will sit around in front of the video conference to have breakfast together, and schedule the day's work at the breakfast meeting. "For an enterprise like Sany Group, which ranks 200th among China's top 500 enterprises, our chairman is still mobilizing services and marketing, how can it be realized? It's a breakfast meeting system. Xiang Wenbo said.

In terms of service innovation, Sany's service standards can be said to have been guiding the direction of service development in the entire industry.

"Service is very important to the success of this industry." Xiang Wenbo explained that whether it is a high-rise building, a highway or a high-speed railway construction, the construction equipment is not too much, although a piece of equipment is only a few hundred thousand, but the loss of a day of delay may be hundreds of thousands, do you say that service is not important? The use conditions of construction machinery are very poor, and there is no such thing as bad construction machinery, so what to make up for? Xiang Wenbo said that he could only rely on service.

The maintenance process of imported equipment is complex and the cycle is too long, and many customers are disturbed. Sany saw this consumer pain point. Therefore, as soon as it entered the construction machinery industry, Sany introduced the mechanism of hospital care for patients, first-level nursing, special nursing, classifying equipment, and classifying service plans. "It can be said that to this day, service is still a weapon for our competition, many customers choose Sany, on the one hand, product quality, and more importantly, the recognition of service." Xiang Wenbo said that it is these innovations that have made today's Sany.