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The front page of the Economic Daily! Interview with Xiang Wenbo, President of Sany Heavy Industry

2021.09.24

On September 21, the front page of the Economic Daily published an interview with Xiang Wenbo, President of Sany Heavy Industry, "Construction Machinery Enterprises Need to Seize New Opportunities for Change". In the face of how to implement the requirements of the "14th Five-Year Plan" with practical actions and how to undertake major missions in the construction of a new development pattern, Xiang Wenbo pointed out that Sany will make every effort to promote and take the lead in realizing the three major transformations of electrification, intelligence and digitalization, and lead the transformation and upgrading of China's construction machinery industry, China's manufacturing industry and even the world's manufacturing industry.

The following is the original text of the interview:

Reporter: The "14th Five-Year Plan" outline proposes to "consolidate and strengthen the foundation of the real economy" and "in-depth implementation of the strategy of manufacturing power". What does this mean for the construction machinery industry?

Xiang Wenbo: The planning outline puts forward this goal, which reflects the great importance that China attaches to the manufacturing industry. Since last year, the fight against the new crown pneumonia epidemic has achieved major strategic results, and actively promoted the implementation of major decisions and deployments such as "six stability" and "six guarantees", ensuring stable external conditions. There are more than 10 Chinese enterprises in the world's top 50 construction machinery enterprises, which is because the Chinese market provides a good soil for development.

China's market demand for construction machinery will continue to increase.In an aging society, the labor force, especially the labor force entering the traditional infrastructure industry in the city, is decreasing, and the process of machine substitution in the industrial field is accelerating.These have provided a broader space for the development of the construction machinery industry.

Reporter: What is the direction of future innovation of construction machinery enterprises? How do construction machinery enterprises make efforts in digitalization?

Xiang Wenbo: The future trend of construction machinery is unmanned, electrified and intelligent, which will promote great changes in the industry. Sany Research Institute has set up the Institute of Electrification, the Institute of Intelligence, and the Institute of Simulation, and the company has also set up a special division of electrification products, which is actually a change in the organizational structure caused by the development of new technologies.Sany Innovation focuses on electrification, digitalization and intelligence, and will continue to increase investment in these areas in the future.

Electrification, digitalization, intelligence and other technologies are reshaping the global economic system and lowering the threshold for traditional manufacturing. In order to develop, relatively traditional construction machinery enterprises must complete digital transformation. At present, Sany's unmanned and intelligent new products have been launched, but they have only just begun. In the next step, Sany will promote comprehensive digital transformation and become a digitally driven company. According to the plan, in the next 5 years,Sany will reduce the number of blue-collar workers to 3,000 and increase the number of engineers to 30,000.

Reporter: innovation is inseparable from talents, how to attract and retain talents in construction machinery enterprises? How to promote innovation in the construction machinery industry?

Xiang Wenbo: There are two key factors for innovation, one is capital, and the other is talent. Especially now in the period of digital transformation, the biggest blockage of innovation in construction machinery enterprises is talent, such as the lack of talents in digitalization, algorithms and software. How to cultivate talents according to the development needs of enterprises, including the new generation of industrial workers, is not a small challenge.Trinity now has its own academy, which used to focus on developing their skills, but now it will focus more on strengthening their knowledge structure.

In the long run, the innovation of construction machinery enterprises can only rely on independent research and development. Because new technologies in different industries and different fields must be combined with construction machinery. If there is no deep understanding of construction machinery, it is impossible to achieve innovation if you cannot effectively combine software and hardware. Construction machinery enterprises should have the awareness of crossing the digital divide, most people who understand construction machinery do not understand new technologies such as digitalization, people who understand new technologies do not understand construction machinery, only the gap between the two fields can be filled to promote innovation, so the research and development work still depends on the construction machinery main engine factory itself to do.

Reporter: Under the new development pattern, whether construction machinery enterprises still need to adhere to the road of internationalization? How should construction machinery enterprises seize the international market?

Xiang Wenbo: Actually,At present, the economy has been globalized, the general trend of internationalization will not change, and the trend of anti-globalization is contrary to economic laws.For example, almost all of the world's well-known excavator manufacturers have opened manufacturing plants in China, and the Chinese market is already part of the global market. China's construction machinery enterprises compete with these international brands in the country, and compete with these enterprises when they go to the international market, so the essence has not changed in the process of economic globalization. From the perspective of enterprise development, internationalization helps enterprises improve their ability to resist risks. If a company's market is overly concentrated, the ability to resist risks is not enough, and it must take the road of internationalization and build a world brand.

Construction machinery enterprises layout in the international market, there should be new changes. Taking Sany as an example, in the past, the focus was on developing countries, such as Africa, Southeast Asia, South America and other regions, and the next step will be to focus on developed countries, including Europe, the United States, Canada, Australia and other countries and regions.

Sany has clarified the internationalization strategy and put forward an internationalization route led by me to ensure the implementation of the strategy. The concept of self-centered, first, the first person in charge is Chinese, which is more convenient for communication and strategy implementation; The second is to establish channels based on me, in the past, the channels that relied on agents were still limited, and the lack of channels would lead to a gap in cognition. In addition, we emphasize,For international development, service must come first.

In this great new era,Sany will make every effort to promote and take the lead in realizing the three major transformations of electrification, intelligence and digitalization.Leading the transformation and upgrading of China's construction machinery industry, China's manufacturing industry and even the world's manufacturing industry.

Sany GroupCorporate Strategy

Next article:Hong Kong "Bauhinia" Magazine: Sany empowers "Intelligent Manufacturing in China".

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The front page of the Economic Daily! Interview with Xiang Wenbo, President of Sany Heavy Industry

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