Sany Heavy Truck wants to enlarge its moves and give back 2 billion to cardholders in two years? Liang Linhe said......

Recently, as one of the "new forces in car manufacturing" of commercial vehicles and the fastest brand in the heavy truck industry to enter the "10,000 club" -Sany heavy truck, officially announced the return to the "No. 1 brand of Internet trucks", and will start from August to launch a huge profit online rush purchase activities. For a time, the industry paid attention, with expectations, praise, and doubts.

Why should Sany Heavy Truck return to the road of "Internet"? Today, when major enterprises are involved in Internet marketing and digital marketing, can Sany Heavy Truck regain its glory?

Please take a look at the analysis report brought by the first commercial vehicle network.

Liang Linhe, chairman of Sany Heavy Truck

Internet thinking in the bones, vowing to break the "game" with the original intention

Sany Heavy Truck used to be the "originator" and initiator of the truck Internet marketing model.

On March 31, 2018, Sany Heavy Truck launched the first online pre-sale 5 months after the first product went off the assembly line, and it took only 53 seconds for 500 Sany heavy trucks to be sold out, with sales of 135 million yuan, which not only created a precedent for online direct sales of heavy truck manufacturers, but also created a double record of Internet sales volume and total amount of heavy trucks...... Subsequently, Sany heavy truck in June, July and August of that year, respectively, launched three rounds of online rush purchases, whether it is 500 or 1,000 vehicles, the speed of rush purchase is recorded in seconds, of which the third round of full network rush has created a record of selling a Sany heavy truck every 2.3 seconds.

At that time, Sany heavy truck entered the industry in the way of "flat ground and thunder", and for a while, the industry was full of "heavy trucks can still play like this?" Exclamations. Perhaps just in time for the last round of rapid growth in the heavy truck industry, coupled with innovative marketing strategies, Sany heavy truck's sales in 2019 quickly exceeded 10,000 units, and in 2020, it will exceed 20,000 units in one fell swoop. Perhaps the market in those two years is really good, the whole industry is crazy to expand the marketing network, Sany heavy truck has also entered the traditional sales model of the heavy truck industry, the original Sany heavy truck without dealers now has more than 100 agents and more than 800 service stations in the country.

However, starting from the second half of 2021, the entire heavy truck market has "dived from a high platform", and OEMs, suppliers, dealers, and users have ...... All partners in the ecological chain are having a hard time. How to break the game? It has become a common question for people in the industry. "In the traditional sales model, we have indeed encountered a bottleneck or even a rising 'ceiling', and the current market situation is more difficult for small brands and small dealers." For the current plight of Sany Heavy Truck and dealers, Liang Linhe, chairman of Sany Heavy Truck, said frankly. He then changed his words, "Internet thinking is the gene engraved in the bones of Sany Heavy Card, whenever there is a new situation and new changes in the industry, we will 'unconsciously' switch to Internet thinking, thinking about how to use the Internet marketing model we are good at, to deal with the new situation and new changes." This is a challenge for the entire industry and an opportunity for our business. ”

It's very straightforward, if you are sleepy, you will think about change, how to change? Do what you do best. "The times make heroes", now the heavy truck industry has reached the moment when it must change, under the new situation, Sany heavy truck will use its own Internet thinking to become the industry's "hero"?

Give back 2 billion in two years! "Return" of the direct concession method

Sany Heavy Truck was listed quickly and was recognized by the market that year, not only because of its unique Internet direct sales model and high-quality products, but also because of its very beautiful price for cardholders. At that time, the price of Sany heavy truck 500 horsepower tractor was less than 300,000 yuan, which was at least 80,000 yuan cheaper than other brands with the same configuration, which can be called the king of cost performance in the heavy truck market.

"Sany Heavy Truck's announcement of its return to the 'No. 1 brand of Internet trucks' is confident and sincere." Liang Linhe said. Needless to say, where does the confidence come from, and where is the sincerity, Liang Linhe did not sell it, "In August, we will launch three new models online on the 1st, 8th and 18th respectively. We will price the price at a cost loss of 20,000 yuan this time, and the first rush to buy the new hero flagship version 585 is at least 100,000 yuan lower than competing products with the same configuration. In the next two years, we will also give back to cardholders by giving 2 billion yuan in profits, which is worthwhile, because this is a direct concession to truck drivers, which truly embodies the brand concept of Sany Heavy Truck's 'truck delivery of love'. Speaking of which, I can't help but recall Liang Linhe, who insisted on in-depth communication with truck drivers on the truck forum "one post a day", yes, Liang Linhe, who has had a truck dream since childhood, knows too much what truck drivers need most, and he knows it before, and now he knows it even more.

"Today's truck drivers are getting younger and younger, and they are more willing to embrace the Internet, especially after the pandemic, when people are more dependent on the Internet. The Internet has brought new development directions to truck drivers and the truck industry, and trucks and truck drivers have become an indispensable part of the entire Internet ecosystem. We are all in this 'net', so we all need to use Internet thinking to think and solve problems. Liang Linhe told the first commercial vehicle network that in the future, Sany Heavy Truck will integrate the Internet and digitalization more deeply and become the most user-thinking Internet truck brand.

The first snapped-up model of this rush purchase event - the New Hero Flagship Edition

Return + upgrade, set off a "rush to buy" in August

After the "return", what new changes will Sany Heavy Truck bring to the truck industry?

The author especially remembers what Liang Linhe said before the listing of Sany Heavy Truck, "Sany Heavy Truck is both an 'angel' and a 'devil'". He believes that Sany heavy trucks are "angels" for truck drivers and "devils" for traditional manufacturers. This view may be true in the first two years of Sany Heavy Truck's entry into the market, but it is not necessarily completely correct today. For cardholders, Sany Heavy Truck is still an "angel", and for traditional manufacturers, Sany Heavy Truck is not just a "devil", this is because Sany Heavy Truck's Internet thinking, online marketing and other models have written a "textbook" for the whole industry in the past two or three years, especially since the outbreak of the epidemic.

"Our announcement of our 'return' this time is not only a return to the Internet marketing model. This is a 'return' for an upgrade. If the Internet marketing "textbook" written by Sany Heavy Truck for the industry is version 1.0, then Sany Heavy Truck has now opened the Internet marketing 2.0 era.

"The most intuitive upgrade is the upgrade of product quality, the three products to be launched are all high-quality products of the vehicle with strict selection and configuration, which are equipped with Deutz's new second-generation engine and high-end models with Jiangshan cockpit, called 'New Hero' and 'New Hero', to create a new explosion after Sany Hero and Sany Hero. I still say the same as before, Sany Heavy Truck is to provide cardholders with good products with the ultimate cost performance. Liang Linhe revealed to the first commercial vehicle network.

The first snapped-up model of this rush purchase event - the New Hero Flagship Edition

As the No. 1 brand of Internet trucks, Sany Heavy Truck's "return" is also accompanied by the upgrade of its Internet marketing model, including the new "gameplay" of the truck circle such as live broadcast rush purchase and machine Huibao fission, which will be experienced by cardholders in this online rush purchase. This is not over, in addition to product quality and marketing model, this round of upgrades of Sany Heavy Truck also includes the upgrade of its factory manufacturing system, the upgrade of car service, the upgrade of manufacturer finance and the upgrade of customer car delivery experience, each upgrade is full of sincerity. It must be mentioned here that Sany Heavy Truck has a total investment of more than 22 billion yuan, a smart factory with full coverage of digital manufacturing + Industry 4.0 plant, automation, industrial Internet, digitalization, big data, 5G and other technologies. The informatization efficiency of Asia's largest heavy-duty truck production line is 10 times higher than that of traditional factories, and the welding automation rate exceeds 95%, and a high-quality heavy-duty truck can be rolled off the assembly line every 4 minutes on average.

Sany heavy truck intelligent factory production line

High-end products produced in Asia's largest heavy truck factory, a price loss of 20,000 yuan, a rush purchase at least 100,000 yuan discount compared with competing products, and a variety of new Internet gameplay...... Are you intrigued? See you on August 1st!