2025.04.14
Sany Group
On April 13, local time, the 34th Bauma 2025 in Germany came to a successful conclusion, focusing on the theme of "World of Efficiency—Your Partner to Create the Best", Sany Group and Putzmeister created a peak feast of technology and innovation, writing a new chapter in the globalization of Sany brand on the international stage!

The scale has doubled, and the pomp and circumstance is unprecedented
In this exhibition, Sany Group made its debut on an unprecedented scale, occupying 5,256 square meters of booth area with Putzmeister - a number that doubled compared with the previous exhibition, not only becoming the largest Chinese exhibitor for a second time, but also demonstrating Sany's firm determination to globalize its strategy with a doubling of the scale of participation.
During the exhibition, Xiang Wenbo, Chairman of Sany Group and Chairman of Sany Heavy Industry, Liang Zaizhong, Rotating Chairman of Sany Group, Yu Hongfu, Director of Sany Group and President of Sany Heavy Industry, and other high-level executives toured the exhibition to understand the market dynamics and listen to customer needs.

Hardcore products, highly favored
66 new equipment in 7 categories stand in the center of the international stage, with a hard-core attitude to send out the strongest voice of the Sany brand, with innovative and leading electrification technology, deeply adapted localized design, excellent and reliable performance, won unanimous praise from global professional customers.
From the first 1-ton minimum micro-excavation SY10U, the first European long-term pump SY68RZR6-180 and other European product matrices tailored for the local market, to the world's largest tonnage pure electric crawler crane SCC2000A-EV, the industry's first 5-ton all-electric road roller STR50E, and the new 6-meter electricTelehandlersSTH625E. Industry-leading electric excavators SY35E, SY215E and other electrified equipment corps that lead the industry change, every "steel monster" in the Sany exhibition area has become the focus of professional buyers.

It continues to be popular and recognized worldwide
More than 10 languages such as Chinese, English, German, Spanish, Italian, French and so on converge here, and the sound of camera shutters and enthusiastic conversations are intertwined into admiration for Sany's innovative technology.
The on-site signing of Sany at this exhibition, the continuous intention of orders, and the enthusiastic response of the global market not only confirm the successful practice of Sany Group's globalization strategy, but also inject strong impetus into the company's further deepening of international cooperation and expansion of global business territory.

Digital intelligence black technology, subverting cognition
The Sany Digital Intelligence exhibition area was also crowded, with the enterprise cockpit of the Tree Root Interconnection Lighthouse Factory, intelligent auxiliary operation products, EVI system, MySANY platform, Mechlink intelligent mining system, etc., which aroused onlookers and consultations.

Among them, the Mechlink intelligent excavation system is jointly built by Shiowu Technology and Sany Heavy Machinery Big Excavation Research Institute, which is specially designed for large excavators. The solution focuses on harsh working conditions, dangerous operations, and emergency rescue scenarios, integrates 5G ultra-low latency transmission and other technologies, and supports L2 one-click intelligent mining, which is intelligent, safe, easy to use, and efficient. It is suitable for a variety of engineering equipment, during the exhibition, Munich, Germany - Huzhou, Zhejiang, China more than 8,500 kilometers of remote control attracted more than 200 people to experience, highly praised.

Deeply cultivated in Europe and deployed globally
"World of Efficiency—Your Partner to Create the Best" is the core proposition of Sany at this exhibition, and it is the epitome of its 16 years of deep cultivation in the European market.
From 2009, when the strategy landed in Bedburg, Germany, to start the journey of the European market, to 2012, when we joined hands with Putzmeister and staged a dragon and elephant dance, and then to today's Sany business territory is deeply rooted in the European continent, it has built a European ecosystem covering the whole chain of R&D, manufacturing, marketing and service, covering more than 150 agents, 120 sales experts, 70 efficient service vehicles and 20 million euros of spare parts reserves, and continues to create a high-value experience that exceeds expectations for European customers.

At present, Sany Group is fully promoting the globalization strategy, and its products are exported to more than 180 countries and regions, and its overseas sales will hit a record high in 2024, contributing more than 50% of profits.
With the successful holding of the 2025 Bauma Exhibition in Germany, Sany Group once again demonstrated the hard power of globalization to the world. The Bauma exhibition in Germany has come to an end, and Sany's globalization journey is still accelerating, and it continues to create greater value for global customers with innovative technology and excellent service.
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