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Seeing is Believing! 500 European partners witnessed Sany hard power

  • 2025.07.10

  • Trinity Group

On July 3rd, the first European Agent and Quality Customer Summit with the theme of "Empowering Partnerships, Redefining Excellence" was held in Changsha.

 

More than 500 industry leaders from 31 European countries including Britain, Germany, France, and Italy gathered together to discuss development plans. During the summit, the order and intention of the whole product line exceeded 500 million yuan, and the Italian customer Alessandro said bluntly: "Our team has entered the state of 'Sany fever'!" ”




Tang Xiuguo, Chairman and President of Sany Group, Xu Ming, Senior Vice President, Director of Overseas Business Headquarters and Chairman of European Business Unit of Sany Group, Li Qin, Chairman of Sany Overseas Direct Business Department, Jiang Qingbin, Chairman of Sany Pump Road, Li Hongwei, Director of R&D Management Headquarters,Trinity heavy truckGeneral Manager Luo Changguo and others attended the summit.


Fu Weizhong, Senior Vice President of Sany Group and Chairman of Sany HAECO, Chen Jiayuan, Senior Vice President of Sany Group and Chairman of Sany Heavy Machinery, Wang Zheng, Senior Vice President of Sany Group and General Manager of Sany Heavy Machinery, Yuan Yue, Chairman of Sany Restart, Xie Tao, General Manager of Sany Restart, and He Xin, General Manager of Sany Loading Division, attended relevant activities.


The best performance in history! The new policy ignites passion


This summit is the largest number of European customers visiting China and the longest itinerary in the past years.




"I hope that everyone will not only come to negotiate cooperation, but also welcome everyone to bring their families to China to travel and visit Sany." At the main venue, Chairman Tang Xiuguo, on behalf of Sany, extended a warm welcome to everyone from afar.


Xu Ming gave a keynote speech entitled "Why SANY" in English. He hoped that everyone here would "understand, seize and cherish the historical opportunity of cooperation with Sany, take more active actions, redefine excellence, and create a better future".




At the summit, the 2025 agent empowerment new policy of "European customization" was released, igniting the passion of the audience. At the dinner, some agents even wrote a handwritten "procurement list" on the spot to convey their willingness to cooperate.


From January to June this year, Sany Europe's sales increased by 50% year-on-year, setting a new monthly high and the best performance in the same period in history.


A Journey of Cognitive Disruption: From Questioning to Marveling


The event spanned 7 major industrial parks in Kunshan, Huzhou, Changsha, Ningxiang, Zhuhai and other places, from the "lighthouse factory" certified by Davos to the "world's first crane" that won the world; From the industry-leading "5G unmanned excavator" to the "world's first pure electric heavy truck" that rewrites the rules...... With hard-core technology, Sany turns the ultimate imagination of intelligent manufacturing into a shocking reality!




"What we see here is a completely different China from what was previously reported by Western media." The head of the French agency DYNA spoke highly of it, emphasizing that "this is the biggest feeling for all of us". The person in charge of the agent SWH announced on the spot that "at least 2 more sales staff will be added when they go back, focusing on increasing the market development of Sany products."


British customer Tom's camera shutter never stopped. He said that this trip to China "allowed us to re-understand Made in China, fully appreciate Sany's excellent production capacity, innovation strength and development potential, and have the most intuitive understanding of the quality and reliability of Chinese products."




"I didn't know that Sany has so many high-level factories and can make so many kinds of high-end equipment," said Ivan, a Dutch customer at the Sany Global R&D Center, that his understanding of Sany was stuck in the imagination until he saw such a complete intelligent manufacturing system with his own eyes, which was really "indescribably shocking!" ”




The French customer exclaimed: "This is not a factory, but a CITY, you make the construction machinery have an artistic sense!" ”


Treat partners sincerely and define industry benchmarks




In Hangzhou, a "Impression of West Lake" performance of the same style as the G20 summit warmly welcomed European guests from afar in the form of a special session on Trinity.


Spanish customer Santos praised after watching the performance: "I have never seen such a shocking performance, feel Chinese culture on the G20 stage, and see the brand power of Sany, this excellent experience is irreplaceable!" ”




On the Huangpu River in Shanghai, Sany cruise ships cruise along the golden coastline at night. Under the gentle river breeze and bright night scene, everyone raised their glasses to talk about development and the future.


On the high-speed train to Changsha, Marek from Poland could not hide his excitement after finalizing the order: "All processes are smooth, and this professionalism makes us more confident in cooperation."


Every arrangement is the greatest sincerity of Sany to the guests with the ultimate specifications!


Seeing is believing, from "Chinese factory" to "European engine"




Not only a business event, but also a cognitive revolution! When China Intelligent Manufacturing tears off the old label, the world is witnessing - Sany is changing the world with quality!


During his trip to China, Irish customer Jonathan posted more than a dozen social media posts on Twitter and Facebook, tweeting: "Unparalleled brand power! Sany's strength is worthy of its ambitions! ”


After the summit, Sany has received dozens of long written letters from customers.




"Everyone was shocked, shocked, and sincerely surprised", the Baltic agent team commented: "I have participated in many industry and company events, but this Trinity Summit has surpassed all."


The Dutch agent wrote in the letter, "Excellent product, excellent summit!" It was a trip that will last a lifetime, and we were impressed by the professionalism that Sany displayed on every level! ”


"As Mr. Xu Ming said, Seeing is Believing", said the head of B2M TP, a French agent, "After this visit to China, we truly understand the vision, strength and great potential of Sany, a Chinese brand." Now, we are proud to represent the Sany brand and have a firm attitude towards long-term cooperation! ”



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