Sany appeared at the 2016 German BMW Exhibition, 020 to guide the industry trend

From April 11 to 17, 2016, the BMW 2016 will be held at the New Business Exhibition and Exhibition Center in Munich. Nearly 3,000 companies from more than 200 countries around the world participated in the exhibition. The group of Chinese heavy industry enterprises represented by Sany Heavy Industry was unveiled. In this exhibition, Sany will not only fully demonstrate the charm of "Made in China" through high-quality products, but also showcase Sany's new e-commerce image through online and offline global interaction.

Aiming at the European market Exhibiting high-quality products

There are a total of 15 sets of equipment exhibited by Sany this time, including 11 new excavators, 2 pavement machinery, 1 off-road crane, and 1 loader.

Excavators are the highlight of this exhibition*5655. The 11 excavators include 6 small excavators, 3 medium excavators, 1 large excavator and 1 wheel excavator, covering a full range of large, medium and small models. According to Yu Hongfu, vice president of Sany Group and chairman of Sany Heavy Machinery, this is the first time that Sany has exhibited a full range of excavators suitable for the European market, which means that Sany excavators will fully enter the European high-end market.

The 55-ton off-road crane on display is also tailored for the European market, and the product will be sold by Parfig Sany in the European region. Sany and Palfig established a joint venture in 2012, and on the basis of resource sharing and complementary advantages, the two sides have achieved rapid development. In 2015, Sany Palfig achieved total sales of 350 million yuan, becoming the first company in the truck-mounted crane industry to grow against the trend and make a profit.

Germany's Putzmeister, known as the "elephant", will bring more than 20 products to stage a "dragon and elephant dance" with Sany on the spot. In 2012, Sany acquired German Putzmeister, and in the year of the merger, Putzmeister became profitable, and then its performance grew rapidly. In 2015, Putzmeister doubled its profit.

In addition to the 15 complete equipment, Sany will also exhibit 22 high-quality pure accessories from Sany Germany and Sany Changshu Industrial Park, fully demonstrating Sany's R&D and manufacturing strength in the whole industry chain.

Play with 020, Sany builds an online and offline integrated marketing model

At this year's BMW exhibition in Germany, Sany will completely break through the limitations and fully demonstrate the 020 e-commerce marketing model and concept of Sany by creating a new exhibition model that integrates online and offline.

According to reports, Sany has set up an O2O experience lottery with the theme of "Sany Hui Machine Shopping, Global Carnival" for this exhibition. All individuals who log in to the O2O interface of the Sany official website before April 16, 2016 can participate in the lottery and have a chance to winMini excavatorand the opportunity to carry out industrial tourism in China. The official website of Sany is the main platform for international users to understand Sany products and brands, and has also become an important e-commerce platform for Sany. At that time, global customers can participate in the exhibition interaction in real time through the official website of Sany, detonating online and offline global carnivals.

In addition, "Sany Huiji Buy" will also simultaneously broadcast preferential activities during the BMW exhibition, and global customers can achieve fast and convenient global procurement through "Huiji Go" and enjoy real purchase discounts. Through "Huiji Purchase" Sany can *5655 to attract customers, obtain customers' intention purchase information, and promote overseas sales and the transformation of Sany e-commerce operations.

Users believe that Sany took the lead in practicing the Internet "O2O" trading model in the field of construction machinery and equipment, once again standing on the commanding heights of the industry and guiding the industry trend.

In fact, Sany began to test the waters of e-commerce marketing through "online inquiry" in 2010. In 2014, Sany began to build an e-commerce platform, and obtained nearly 20,000 inquiry information through the Internet that year, promoting a transaction amount of more than 200 million yuan. At the beginning of this year, Sany launched the group-level "Sany Hui Machine Shopping" preferential activity. The launch of "Sany Hui Machine Shopping" marks that Sany e-commerce business has entered a new era.