Sany Group has fully entered the CRM 1.0 era

On February 3, 2016, Sany Group's CRM system was fully launched and promoted in Changsha Industrial Park. Xiang Wenbo, President of Sany Heavy Industry and Commander-in-Chief of CRM Project, and Liang Zaizhong, Vice President of Sany Group and Deputy Commander of CRM Project, fully affirmed the pilot operation effect of the CRM system in the Pumping Division, Heavy Machinery Division, Heavy Machinery Division, Heavy Lifting Division and other units, and announced that the CRM system was officially switched online at 8:00 a.m. on February 4, 2016 in 95 agents.

The CRM project is the *5656 strategic project of Sany Group's business transformation in the whole industry chain. With the goal of consolidating the management foundation and improving the core capabilities, the project team is committed to realizing the standards of marketing service business processes, data unification and management norms around the three core measures of establishing a core 360° view, opening up the core business process and building an integrated and unified system platform, laying a solid foundation for Sany Group to promote the reform of the "customer-centric" marketing service system.

Through the construction of the CRM platform, Sany Group's marketing management, service management, accessories management, credit management, financing management, creditor's rights and debts management and other businesses will reach a new level.

At present, the CRM system has been running stably for more than 60 days in the Pumping Division, Heavy Machinery Division, Heavy Lifting Division, 8 pilot agents, Sany USA and Thailand, and the conditions for comprehensive promotion within the group are also ripe.

Xiang Wenbo, the commander-in-chief of the CRM project, announced at this meeting that the CRM system was officially switched to the other 95 agents of the Pumping Division, the Heavy Machinery Division and the Heavy Lifting Division at 8:00 a.m. on February 4, 2016. Xiang Wenbo asked all online promotion units to resolutely implement the requirements of the CRM project team's online promotion work, and make every effort to ensure the successful online promotion of the CRM system.

From the formal signing of the contract with IBM in December 2014 to the successful launch of the CRM project, the CRM1.0 project lasted more than one year, and more than 150 full-time personnel were invested by both parties, covering all members of the three major business divisions and agent marketing services.

The CRM 1.0 project has sorted out and optimized a total of 152 business processes, realized 213 CRM system functions, 32 BPM business approval processes, and 81 mobile business scenarios, identified 452 functional roles, completed 761 test steps, sorted out more than 200,000 customer information, and trained more than 3,200 key users. (Cheng Pengfei)