Nuggets in the future, now the opportunity is coming, and the recruitment of Sany Heavy Truck offline experience store is underway

 　　Introduction: At present, the heavy truck market is in the midst of multiple changes, and brand manufacturers are facing challenges and huge business opportunities. As one of the brands with high attention in 2018,Sany heavy truckFrom its launch in May 2018 to the end of the year, the cumulative sales exceeded 6,000 units, becoming a new force to be reckoned with in the commercial vehicle market. In the face of the current fierce market competition, Sany Heavy Truck has opened a new road for the development of commercial vehicles with a new business model, and now it has fully launched the recruitment plan of Sany Heavy Truck offline experience store to work together to create a community of interests and create new opportunities for wealth.

　　The intensification of market and industry adjustment is both a challenge and an opportunity

Affected by factors such as the "road to rail", the tightening of emission standards and new forms of logistics, the overall freight market adjustment trend in 2019 has become increasingly strong, especially the rise of leading customers, which has made the concentration of the freight market continue to rise. At the same time, the freight market is showing an intelligent trend and is accelerating, and intelligent networked trucks will become the future freight demand. At the same time, the full implementation of China VI emissions is imminent, and the elimination of China III vehicles has become an established fact, and a large number of stock markets will be released, which is also a promising point in the future market.

Under the superposition of the two major factors of intelligent trend and emission upgrading, the intelligent networked truck Sany heavy truck came into being, and the Sany heavy truck with its own Internet gene has newly defined the intelligent networked truck and set off a trend of truck Internet.

　　The distribution model has been impacted, and channel innovation is imperative

With the rapid development of Internet e-commerce and the change of consumption concepts, the entire heavy truck market is gradually undergoing profound changes: first of all, due to the continuous entry of heavy truck production capacity and brand, more products, homogeneous products are also increasing, competition is intensifying, and the market has changed from a seller's market to a buyer's market, and channel innovation and model innovation are imperative.

Secondly, under the impact of the Internet, the profits of offline channels with traditional distribution have been further reduced, and online sales have gradually become an important option for consumers. The price of vehicles is also becoming more transparent, which is also a great challenge for traditional dealers.

　　Online and offline linkage, integration to win the future

Sany Heavy Truck offline experience store is an important measure for Sany Heavy Truck to empower marketing promotion, and Sany Heavy Truck online marketing model does not conflict, more to improve the customer's car purchase experience, in the offline experience store can be for car viewing, test drive, finance, affiliation, licensing, after-sales and other online experience can not be provided, truly solve the pain points of users before and after car purchase, so that car purchase is more convenient and assured.

Online communication and offline experience are linked to truly create a new channel value chain.

　　Rapid growth, Sany Heavy Truck recruits offline experience stores

As a typical demonstration project of Sany Group's digital transformation, Sany Heavy Truck has a strong brand appeal and reputation, relying on its strong strength in the field of construction machinery, Sany Heavy Truck's R&D, manufacturing, quality and after-sales are in line with industry standards, in 2018, relying on the innovative Internet marketing model and ultra-high product cost performance, Sany Heavy Truck embarked on the train of rapid development, causing industry shock and attention.

Adhering to the concept of win-win cooperation and subverting the innovative marketing model, Sany Heavy Truck has opened an offline experience store recruitment plan to find you who are willing to grow together across the country and make the commercial vehicle market together. Transform the buying and selling relationship of traditional manufacturers into a community of interests for win-win cooperation, and establish a relationship of sharing, sharing and win-win.

　Jiangsu

Mr. Li

I am a food logistics company, have my own fleet, and am a user of *5656 batches of Sany heavy trucks, and also a partner of Sany heavy trucks. As early as March 18, I joined the service station of Sany Heavy Truck, when Sany Heavy Truck * 5656 * purchases, I bought 5 units on **sexuality*, originally 5 units were for personal use, but a friend insisted on letting me transfer one, leaving 4 units for personal use, so that I have a deeper understanding of Sany Heavy Truck's products.

So I began to cooperate with Sany Heavy Truck, and then the offline experience store policy came out, it is logical that I became * 5656 offline experience stores, after the early publicity, service follow-up and Sany Heavy Truck super high cost performance, instantly opened the local market, now a total of more than 200 units, is still maintaining a very fast growth rate, I believe that the future Sany Heavy Truck will have a big leap.

Henan

Mr. Zhang

In September last year, I began to buy Sany heavy trucks, I have been doing the second network business, not bad but a lot of restrictions, after coming into contact with Sany heavy trucks, I found that this is an opportunity, so I decided to become a marketing partner of Sany heavy trucks. Before entering the second network sales, I have repaired the car and run the car, Sany tractor this product is still very competitive, the quality of the product itself plus its price, at present, I have traded more than 100 units here, and now the monthly sales are stable at about 20 units, through Sany heavy truck, my business volume has also been greatly improved.

In the future, I will also develop after-sales service to create a one-stop car buying experience for cardholders, and I also hope that Sany Heavy Truck will develop more and better models.

　　Heilongjiang

Mr. Li

I remember very well that *5656 times to Sany to pick up the car was on September 15, 2018, and then it continued to go back and forth between Suihua, Heilongjiang and Changsha, Hunan, especially after the beginning of this year, it was out of control, from the opening of the sixth day of the first year to the present, more than 80 units have been sold, an average of 2 units a day, and sales continue to rise. In February, we won the Sany Heavy Truck offline experience store to better provide customers with car buying experience and services.

I think there are three main reasons why we can achieve such good sales: first, customer recognition, and now Sany tractor is relatively high in the local recognition, which is thanks to our publicity, we use Kuaishou, WeChat groups, etc. to maintain user reputation; The second is the price of Sany car, which is very competitive, and the same configuration and horsepower are at least more than 30,000 yuan; The third is the strength of our company itself, which is currently a large transportation company in Suihua area.

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