Earth and stone mechanicsConcrete machinerycranePavement machineryPile MechanicsCoal machineryPort machineryWind power equipmentTrinity heavy truckTrinity BuildersBroken equipmentPetroleum equipmentTrinity EnvironmentEnvironmental protection engineeringEmergency rescue equipmentMining dump truckstip truckAerial work machineryLithium battery equipmentwarehousing and logisticsPhotovoltaic productsHydrogen energy equipment
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truck craneAll-terrain cranesTruss boom crawler craneTelescopic boom crawler craneMultifunctional crawler craneFlathead tower cranetruck-mounted crane
reachstackerContainer empty container forkliftforkliftGrab steel (material) machinePure electric port tractorTelehandle forkliftShore container craneRail mounted container gantry craneTyred container gantry craneGantry crane
3.X Medium and low wind speed wind turbines4.X medium and high wind speed / all-weather / customized product platform5.X-6. X MW customized product platform
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Earth and stone mechanicsConcrete machinerycranePavement machineryPile MechanicsCoal machineryPort machineryWind power equipmentTrinity heavy truckTrinity BuildersBroken equipmentPetroleum equipmentTrinity EnvironmentEnvironmental protection engineeringEmergency rescue equipmentMining dump truckstip truckAerial work machineryLithium battery equipmentwarehousing and logisticsPhotovoltaic productsHydrogen energy equipment
Micro-diggingSmall diggingMiddle diggingDig bigWheeled excavatorsLoaderDiversified productsAttachment
Pump truckMixer truckConcrete batching plantOn-board pumpsElectric vehicle pumpTractor pumpMortar pumpWet spray machineFilling pumpNew energy mixer truckDry mix mortar mixing plantMortar/concrete dual-purpose mixing plant
truck craneAll-terrain cranesTruss boom crawler craneTelescopic boom crawler craneMultifunctional crawler craneFlathead tower cranetruck-mounted crane
reachstackerContainer empty container forkliftforkliftGrab steel (material) machinePure electric port tractorTelehandle forkliftShore container craneRail mounted container gantry craneTyred container gantry craneGantry crane
3.X Medium and low wind speed wind turbines4.X medium and high wind speed / all-weather / customized product platform5.X-6. X MW customized product platform
Smart PC equipmentSmart AAC equipmentIntelligent steel bar processing equipmentMold fixtureCategory 2 standards3 soft 1 platform
Mobile impact crushing plantMobile jaw crushing plantMobile cone crushing plantMobile screening stationCrushing the main unitSieve hostSand building
Mechanical fracturingElectric drive fracturingOil equipmentWellhead automationOilfield machineryFracturing pumps
Pure electric pavement cleaning vehiclePure electric solid waste collection and transfer vehicleMunicipal maintenance vehicles
Compressed air foam fire truckdroneSpecialized fire trucksCombat support fire trucksRaise the high jet fire truckClimbing platform fire truck
Sany Heavy Industries Sany Heavy Industry (SH:600031)
Trinity International Sany International (HK:00631)
Trinity Renewable Trinity Renewable Energy (SH:688349)
"Double 11", Sany sold 800 million
2021.11.16
This year's "Double 11" not only sells cosmetics and daily necessities, but also Sany's construction machinery has also become a hit.
According to statistics, during the "Double 11" event, Sany domestic e-commerce was completed in totalNearly 2,000 orders and intended orders, nearly 1,000 hosts were sold, and accessories exceeded 11 million yuan, with a total value of about 800 million yuan, the offline brand influence accumulated over the years ignites online.
On the evening of November 11, the first online event of the Sany Engineering Vehicle Division "'Peak Concrete Enjoys Joy' Double 11 Hi Shopping Carnival" came to a successful conclusion.
A variety of star products, wonderful Internet celebrity singers singing, multiple rounds of red envelope rain, welfare gift packages with constant surprises, and a live broadcast event of just 1 and a half hours,It attracted more than 340,000 real IP onlookers, and a total of more than 400 intended orders were sold.The transaction amount was about 180 million yuan.
“The most popular products are:Mixer truck, sold more than 300 units in one night.Xie Qing, deputy director of the marketing and agency management department of the marketing company, said, "One of the Hebei customers placed an order for 20 units online at one time."
Sany Heavy Machinery Division is also "not to be outdone", its Double 11 period launchedDiscounts are added to the discount, and thousands of coupons are issued at the same timeand other activities have also attracted the attention of many "iron fans".In just a few days, 1,075 orders were signed, with a turnover of 500 million.
In the future, the event will also be linked offline to further stimulate customers' enthusiasm for purchasing through forms such as "customer games".
In the Sany Reconstruction Division, a number of young R&D engineers were invited to the live broadcast room.Compared with business managers, the explanations of these technical experts are more professional and can provide more help to consumers' actual operations. Under the hard-core promotion of the new anchor, a SPC120T was quickly acquired by customers.
The Sany Interactive Marketing Department takes advantage of new media channels to carry out the "Pet Fan Week" promotional activities through customer cloud APP, machine Huibao mini program, Sany Mall e-commerce platform and other channels.More than 5.86 million people participated in the Sany Group Double 11 online carnival in the form of sharing, interaction, rebates, etc.
As the frontier department of Internet marketing, Sany Heavy Truck's "Double 11" activity has also received enthusiastic responses from card friends. NightIn addition to the debut delivery of the electric heavy truck "Jiangshan EV550", its classic model - "Justice" has also received nearly 100 intended orders.
"In general, in recent years, the number of our online transactions has continued to increase, with the guarantee of the Sany brand and the official platform, and customers have gradually become accustomed to online purchases." Lu Zhiwei, director of the interactive marketing department of Sany Heavy Industry Marketing Risk Control Headquarters, introduced."In recent years, Sany has continuously enriched its digital marketing scenarios and won the absolute leading market competitive advantage online through marketing innovation"。
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