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Top 20 in 20 years! Sany Heavy Industry's overseas communication has been recognized by authority!

  • 2021.11.18

On November 18, the 2021 China-Europe Entrepreneur Summit Qingdao Forum was grandly opened. At the meeting,With its strong international influence, Sany Heavy Industry was awarded the "Top 20 Overseas Communication of Chinese Enterprises on the 20th Anniversary of WTO".



At the meeting,Reference News Newspaper simultaneously released the "Analysis Report on the Overseas Communication Power of Chinese Enterprises (2021)".The report relies on the overseas public opinion database and information monitoring system of reference news, and on the basis of public opinion data from nearly 1,000 overseas media and a number of major overseas social media platforms, it comprehensively sorts out 100 enterprises that are more concerned by overseas media.And selected 20 international and mature industry enterprises such as Sany Heavy Industry, Huawei, and DJI for key analysis.Help Chinese enterprises do a good job of "corporate story, international expression".



The report said that this year marks the 20th anniversary of China's accession to the WTO. Over the past 20 years, China has been deeply integrated with the international economy, and Chinese enterprises have gradually grown with the growth of China's economy, from "following" to "running together" in the industry, and a number of enterprises have stood out and become "leaders".They have gone to the world and become China's important business card on the international stage, a window for the country's image, and one of the important subjects of China's international communication.

The report points out:As one of the representatives of China's machinery industry, Sany Heavy Industry is often regarded by foreign media as an "incision" to pay attention to China's infrastructure construction and the development of Chinese enterprises.The Associated Press, Reuters, AFP, the BBC, the Wall Street Journal website, CNN, the Nihon Keizai Shimbun website and some Indian and Russian media maintain a relatively high level of attention to Sany Heavy Industry.



Among them, the specific focus of these media on Sany Heavy Industry includes the prosecution of the Obama administration, the main operation of the company, the stock situation, and the world's largest excavator sales.

For example, the website of the Wall Street Journal reported on November 4, 2015: "The case of Sany Heavy Industry suing the Obama administration is of broad significance to Chinese companies buying American assets. The Nikkei reported on November 23, 2019:Sany Heavy Industry, a Chinese construction equipment manufacturer, has grown into one of the top three companies comparable to Caterpillar in the United States and Komatsu in Japan。 ”



The report concluded that the ideological color of foreign media reports involving Sany Heavy Industry is relatively small, and the tone is relatively neutral and positive. Among them, the European and American media reports and dissemination chains are relatively long, and the scope of reprinting is relatively large, occupying the position of public opinion discourse.The positive public opinion related to the business situation, such as the growth of Sany Heavy Industry's profits, has a positive effect on enhancing the company's own overseas image and the overall image of Chinese enterprises during the 20 years since its accession to the WTO.

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