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Sany Heavy Industries Sany Heavy Industry (SH:600031)
Trinity International Sany International (HK:00631)
Trinity Renewable Trinity Renewable Energy (SH:688349)

Best International Marketing Award! Belong to Trinity!

  • 2021.12.06

Recently, the top ten marketing events in China's construction machinery industry in 2021 were announced,Sany Heavy Industry Excavator Global Sales Championship Celebration Celebration List and won the Best International Marketing Award.



The selection of the top ten marketing events in China's construction machinery industry is hosted by "Construction Machinery Today" magazine and Jiangke Construction Machinery, and has been successfully held for 12 sessions since its launch in 2010, which has attracted widespread attention from the industry.

As a leading brand in the construction machinery industry, Sany has won the Best Brand Communication Award, the Best Product Promotion Award, the Best Customer Care Award and other awards for many consecutive years, leading the industry in marketing innovation.

On May 31, 2021, the Sany Excavator Global Sales Peak Celebration Party was held in Kunshan to celebrate Sany excavator sales reaching 98,705 units in 2020, occupying 15% of the global market and standing on top of the world.



On the night of the celebration, the number of related articles on the official public account of Sany Group quickly exceeded 100,000+, brushing up the circle of friends, and Sany excavator won the global sales championship for the first time and quickly rushed to the hot search on Weibo, with more than 140 million related topics.



At the same time, related short videos, Douyin Challenge, "Don't forget the original intention" and other in-depth manuscripts have received widespread attention, and CCTV Finance, Xinhua News Agency, China Daily, Global Times, Nihon Keizai Shimbun, KHL Magazine and other domestic and foreign media have competed to interview and report, which continues to arouse heated discussions.

According to statistics, as of June 29, the "Sany Heavy Industry Excavator Global Sales Championship Celebration" has received more than 8,000 related reports, with more than 400 million exposures, and the voice of "Chinese power, world champion" has resounded all over the world, achieving phenomenal communication events.

It is worth mentioning that the Best International Marketing Award in this award is a new award, and only Sany has won the award, highlighting Sany's marketing innovation strength and international leading position.
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