Focusing on the improvement of professional capabilities, the Sany Sanitation Northwest team launched special product training

In order to further consolidate the professionalism of the team, accurately grasp the procurement needs of government and enterprise customers, and help the expansion of the sanitation equipment market in the northwest region, the Sany Sanitation Northwest team launched a special training program for sanitation equipment in November, focusing on the core advantages of products, industry analysis and regional market insights.

Anchor the goal and make precise efforts

This training clarifies two core goals: to deeply grasp the core sales selling points, technical advantages and after-sales guarantee highlights of Sany sanitation equipment, so that the team can more clearly convey product value to customers; Thoroughly understand the procurement logic of government and enterprise customers (government sanitation departments, private sanitation enterprises, logistics offices of industrial and mining enterprises, etc.) to provide customers with solutions that are more in line with their needs.

Targeted content, full of dry goods

The training will be carried out after the weekly channel meeting, focusing on cleaning and cleaning vehicles this week, focusing on dismantling three major sections: 1. Compare and analyze the technical differences between Sany products and Zoomlion, XCMG and other brands, so that the team can accurately explain the core competitiveness of "no one has me, no one has me"; 2. Review the past performance of this type of model in the northwest region, and refine the successful experience of market expansion; 3. Sort out the advantages and disadvantages of each brand of cleaning vehicles in the northwest market, and provide the team with a "combat map" from the dimensions of market personnel, company policies, and after-sales service. Promote war with learning and empower the market "Only by understanding products, customers, and markets can we better serve customers." Mr. Li of the Northwest Region said that the follow-up training will continue to cover more product categories and customer scenarios, and through the "combination of learning and practice", every member will become a "sanitation equipment expert" who can fight a tough battle, provide more professional services for customers in the northwest region, and help Sany Sanitation achieve new results in the Northwest market.