21st Century Business Herald: Liang Wengen, Chairman of Sany, let them feel the importance of China

Hunan people have a unique temperament in China - the majestic righteousness of tying their personal destiny to the destiny of the country, and the indomitable courage to fight with the three armies of Yongguan.

Liang Wengen, chairman of Sany Group, took the lead in completing the share reform in 2005 with such a temperament, and built Sany Heavy Industry (600031) into the country's largest machinery listed company with a market value of over 100 billion.

In the past 10 years, Liang Wengen has led Sany Heavy Industry to organize resources, gather R&D strength, build core competitive advantages around the world, solve the three elements of market, talent and supply chain on the road to internationalization, and rewrite the market pattern of China's heavy equipment.

If nothing else, in September 2011, Sany Heavy Industry's R&D center and machinery manufacturing base in Bedburg, a subsidiary of North Rhine-Westphalia, Germany, will be officially opened. According to the plan of Sany Heavy Industry, the sales of the Bedburg factory will cover the entire European market, with an annual output of 3,000 construction machinery products and an estimated annual sales revenue of 350 million euros. Sany invested 100 million euros in the project. This is a *5655 industrial project invested by Chinese mainland enterprises in Europe. At that time, Sany Heavy Industry's construction machinery will be transformed from made in China to made in Germany.

The reason for the establishment of R&D center and production base in Germany is that many suppliers of Sany's leading products come from Germany. For example, Sany Heavy Industry's automobile chassis supplier is DaimlerChrysler AG, and the diesel engine supplier is Deutz AG of Germany.

To pave the way for internationalization, we must also rely on breakthroughs in independent core technologies.

Since 2002, the market share of Sany Heavy Industry Concrete Machinery has been stable in China*5656, becoming a domestic *5656 brand, changing 85% of the original domestic market of concreteTow pumpand 95% of the pump trucks rely on imports.

In 2003, Sany Heavy Industry expanded the markets of Turkey, Eastern Europe, Africa, Southeast Asia, South Asia, the Middle East and other countries and regions.

In November 2006, Sany India Branch signed a contract with the government of Maharastra, India, to invest 60 million US dollars in the construction machinery production base in India, which became a direct investment of Chinese-funded enterprises in India *5655 at that time. This year, Sany has initially established its own marketing and service network in India, with a total sales of nearly 500 construction machinery and equipment, and Sany India has successfully completed the annual business task with a sales rate of more than 140%.

At this time, Sany Heavy Industry has shown the leading trend in the mainstream products of construction machinery such as excavators, crawler cranes, and concrete mixer trucks.

However, with the breakthrough of Sany Heavy Industry in the foreign market, Liang Wengen's heart knot is getting heavier and heavier - with the sharp extension of the market radius and the wider range of resource allocation, the three elements of market, talent and supply chain of Sany Heavy Industry on the road to internationalization have been restricted.

The global financial crisis in 2008 gave Liang Wengen's wisdom and courage a stage to show and found the key to open the door to these constraints.

The serious shortage of foreign market demand has led to a surplus supply chain in the equipment manufacturing industry, and the supply of key components that originally restricted Chinese enterprises has suddenly become clear. In 2009, Sany needed to pay a one-year advance payment in advance, and Bosch Rexroth Hydraulics and Automation Co., Ltd., the main supplier of hydraulic parts of Sany Heavy Industry, delivered the goods. But now, Rexroth has taken the initiative to seek a strategic partnership with Sany Heavy Industry.

Before the crisis, engineers and technicians in Germany were very valuable and reluctant to work for companies in other countries. In the aftermath of the financial tsunami, these technology users lowered their prices and began to look for more growth companies. After Sany set up a R&D center and manufacturing base in Germany, these local German technology users are happy to work for Sany Heavy Industry from China.

The United States is the world's * 5655 construction machinery market, and has the most advanced construction machinery technology. In September 2007, Sany Heavy Industry invested 60 million US dollars in Georgia to set up a construction machinery manufacturing base. Sany plans to build a production base in the U.S. to expand into the Canadian and Mexican markets.

Today, Sany Heavy Industry's business covers 150 countries and regions, forming the "Southern and Northern Hemisphere Strategy", that is, Sany International's (Quotes, Information, Reviews) strategy is bounded by the equator and divided into the Northern Hemisphere Strategy and the Southern Hemisphere Strategy. In the northern hemisphere, where developed countries are relatively concentrated, compete through international cooperation; In the southern hemisphere, where developing countries are concentrated, we will participate in international competition by taking advantage of our product advantages through independent development. This strategy has laid the foundation for Sany's overseas marketing and overseas investment.

Liang Wengen believes that globalization will be the strategic core of the development of Sany Heavy Industry in the future. It is necessary to have the vision and strategy of *5653 in order to build Sany Heavy Industry into a construction machinery manufacturer with core competitiveness in the world.